Visual Content Your Audience Will Devour

visual content

Visual Content Your Audience Will Devour

Visual content, the piece of the pie that so many businesses are missing. You want visual content that your audience will devour right? Of course you do! It’s an essential part of marketing and by essential, i really mean essential, as in imperative. Don’t go slacking on your visuals.

So what’s the secret sauce to great visual content?

Here are some of my best tips on how to get your visuals up to scratch. You want your visual content to be better than your competitors right? I thought so. There is no magic formula as such, but here is what people are doing and it’s working! So here goes:

  1. Be Original! Dang it, everyone is out there posting the same things, we’ve all done it and sometimes on a rushed day when i haven’t managed my time properly, i do it. BUT in general, my content is original, it’s my own and i create it. So i know nobody has that exact same graphic kicking around with the exact same text. I buy my graphics, then put my own words on it in my own style. How often can you say you do that?
  2. Plan Your Content: Yes, as i said, when time hasn’t been on my side or when i have managed my time poorly, i post what i have to hand. But when i am managing my time properly, i schedule and plan my content, which thankfully is most of the time.
  3. Keep It Relevant: You want to keep your posts relevant to your target audience. If you’re a florist, you’re hardly going to post about football, it’s just common sense. So keep it relevant folks and study your audience. Easy to do via Facebook Insights.
  4. Be Consistent: Don’t just post when you remember, sit down and write a plan of when you intend to post. Then set up a hootesuite account and schedule your posts. I schedule up to 2-3 days in advance. Not only do i know that people will be regularly seeing my posts, it takes the stress away.

Visual Content Ideas:

Not sure what to post? Here are some ideas that will help you keep it relevant and consistent:

Motivational Quotes
Hints, Tips and Tricks
Checklists
Funny Photos/Images/Videos
Visuals that evoke emotion

Now go and create some amazing content and if it’s all too much, Contact Me Here and let’s discuss how i can help your business grow through visual content.

 

sonyakolodziejska1301

9 Comments

  1. These are good reminders to stay consistent and to plan.I usually use pictures I have taken myself, so I have that covered. I do enjoy using other people’s words, in the form of quotes, though.

  2. Loved the heading too… and super tips because that is so true.. we need to find a way to stand out.. and be different…. visuals are usually easier because there are soooo many images out there. Good stuff

  3. Love the comment about “be original”. I find my best posts are ones that are not done a million other times. Some of the cat images are getting old, old, old.

  4. Because I LOVE creating compelling graphics with quotes, I do spend a lot of time doing this. Often people will comment on how they love the marriage of the graphic with the quote. Mission accomplished! 🙂 I am a visual person and am often surprised how little attention people seem to give to this portion of their online presence, whether it is in their blogs or in their social media presence. Consistency and originality are so important to me, so I am happy to hear they are top of the list of things to make sure you are doing! Thanks Sonya!

  5. There is so much truth to this article, I don’t even know where to start! I am doing more creating of individual usual content. I recently hired someone to help me with this. I als use postplanner and often use the popular posts option to share curated content. I’ll put my own spin on it but it is sharing other people’s content.

    Thanks for the valuable reminders.

  6. There is a lot of visual out there to help us create better ways to show our personality and our brand. It has changed most over the last year. Article is great and has a lot of good tips. I try to put my personality in the posts to engage with my audience so they have a feel who I am.

    Lori English

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