Living The Dream? Entrepreneur Life

Living The Dream?

Living the dream, some say I am, some would say definitely not. It all comes down to perspective. My brother always said I was living the dream because I worked from home and I dictate my schedule. Others will say I am not living the dream unless I am earning £100K plus a year. I am NOT earning that amount of money, but I am living the dream to a certain extent.

How am I living the dream?

I do all the school runs, I am there for my children every morning and every evening. Homework isn’t a rush because I am there to do it with them after school. Dinner isn’t a rush because we sit down at 5.30pm to eat, not 7pm (as a full time working mum/family likely experiences) I have time to cook homemade meals because I AM home. living the dream

I also get to book holidays when I want (taking into account school holidays of course) Last week I decided we needed some sun and didn’t want to wait until July to get some some. So I booked us a week in Gran Canaria. A friend of mine was booked to go there since last year with her 3 children and somehow a conversation that went something like ‘wouldn’t it great if we could meet you out there’ turned in to me booking to go a few hours later. A week away in the sunshine, bliss!

THIS is living the dream – at least a decent part of it. I earn enough to pay my bills and go on holidays. We have 3 booked. Gran Canaries, Disneyland Paris and Tenerife. I’m not sure many people could say they have the same booked and if you do, i’d say you’re doing pretty damn well.

What does Living The Dream mean to you? It will mean something different for all of us. I’m intrigued to find out what makes living the dream in your world?

My brother has since given up his 6 figure a year job and is working from home earning less, but he is absolutely loving life at the moment. Yes I certainly can (and will) earn more money, but right now, life feels very good!

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Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.