Where is your audience?

where is your audience

Where is your audience?

Hey there ladies and gents. This is a little bit of a random blog post, usually i know what i am blogging abut the week before. But i want to talk on where is your audience.

I’m just on my sofa, sitting here and working on some client work. I’m just putting together a 12 week training course and right now I’m writing about content. But before we get into content creation, a question that you need to ask yourself is, where is your audience?

What’s your comfort zone platform?

Facebook might be your comfort zone, but is your audience on Facebook. Now, for me, Facebook groups have been really good for this business, and Instagram, LinkedIn, and Twitter is killing it at the moment. In my previous business, my online retail business selling corsets, Facebook was my zone. Over 175,000 likes, was earning tens of thousands a month from it.
But where is your audience? Are all your business people on Facebook? Are you in the fitness? Here’s a though, are you doing videos on Instagram? Try and change it up a bit. If you’ve been in your business for a year or more and you’re finding that you’re not getting a lot of traction from where you’re spending most of your time, start looking at other places. Start looking at where your audience might be. Start looking at your competitors. What are they doing? Where are they? Start thinking about different ways of approaching how you are putting your content out there.

A little homework for you to discover where is your audience hanging out.

You never know, within a few months, your business could dramatically do a full circle and change around just by making these small changes.
So sit down in a quiet environment for an hour or so. Turn off your Facebook notifications (biggest time waster there) and just have a look at what other people are doing. Write a list of 5-10 successful people in your niche.

A little bit of research goes a massive, massive way. If you are into fitness, look at Beach Body. I’m trying to think of some other names off the top of my head. I’m a bit of a Beach Body girl myself. Did an INSANITY MAX:30 workout today. Jullian Michaels who did the crazy popular 30 day shred years ago, check her out. Maybe you’re a coach? Check out Seth Godin; Dan Meredith, epic guy from the UK, says it how it is, I’ve learnt so much from him. He’s a business coach and is a lot of fun too.

Just go and find the people that are in your niche and find out what they’re doing, then go and find out where your audience is. Massively important, okay? And keep posting consistently. You’re not going to grow overnight. So just take some time. Don’t stress. You’ve got this, okay?

Take care.

Supporting women in business.

Visual Content Your Audience Will Devour

visual content

Visual Content Your Audience Will Devour

Visual content, the piece of the pie that so many businesses are missing. You want visual content that your audience will devour right? Of course you do! It’s an essential part of marketing and by essential, i really mean essential, as in imperative. Don’t go slacking on your visuals.

So what’s the secret sauce to great visual content?

Here are some of my best tips on how to get your visuals up to scratch. You want your visual content to be better than your competitors right? I thought so. There is no magic formula as such, but here is what people are doing and it’s working! So here goes:

  1. Be Original! Dang it, everyone is out there posting the same things, we’ve all done it and sometimes on a rushed day when i haven’t managed my time properly, i do it. BUT in general, my content is original, it’s my own and i create it. So i know nobody has that exact same graphic kicking around with the exact same text. I buy my graphics, then put my own words on it in my own style. How often can you say you do that?
  2. Plan Your Content: Yes, as i said, when time hasn’t been on my side or when i have managed my time poorly, i post what i have to hand. But when i am managing my time properly, i schedule and plan my content, which thankfully is most of the time.
  3. Keep It Relevant: You want to keep your posts relevant to your target audience. If you’re a florist, you’re hardly going to post about football, it’s just common sense. So keep it relevant folks and study your audience. Easy to do via Facebook Insights.
  4. Be Consistent: Don’t just post when you remember, sit down and write a plan of when you intend to post. Then set up a hootesuite account and schedule your posts. I schedule up to 2-3 days in advance. Not only do i know that people will be regularly seeing my posts, it takes the stress away.

Visual Content Ideas:

Not sure what to post? Here are some ideas that will help you keep it relevant and consistent:

Motivational Quotes
Hints, Tips and Tricks
Checklists
Funny Photos/Images/Videos
Visuals that evoke emotion

Now go and create some amazing content and if it’s all too much, Contact Me Here and let’s discuss how i can help your business grow through visual content.