Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.

Marketing Planners

Marketing Planners for 2018

Marketing planners, are you a fellow addict like me? I started looking a week ago and realised i am a bit early to the game. I reached out to my 2 favourite business for planners (Leonie Dawson and Clare Mitchell) to see if and when they would be bringing out new marketing planners for the year ahead. marketing planners 2018

Unfortunately Leoni said she wouldn’t be bringing out a planner for 2018, but would still be selling her work books, which are incredible! I will be ordering those when they launch. Claire got back to me and said they’d be launching one soon for pre-order and low and behold, yesterday they did! Naturally i got super excited, found the post and Facebook and pre-ordered mine, with a saving of £10 too. Bargain! I would happily pay full price for it though, because it is a kick arse planner.

Are you already thinking marketing planners and planning?

I know it’s only the end of September, but i do like to be organised. There is something about the new year, it brings hope. So far, the year has been good for myself and my business. I did think i’d do better, but i have learnt along the way and i’m seriously pleased that no matter what, i have stuck with it, tried new things and things are going well.

How about for you? Could you have done better? There is still time to make changes. Still time to do something different if what you have been doing hasn’t been working. As we head into the last quarter of the year, let’s plan.

Strategy is a word you hear a lot in business, but that shit works trust me. When you know what you’re doing daily and what you’re posting, you get into good habits and things start to pick up. What will you do to end the last quarter of 2017 on a better footing? Something to think about…. But don’t think too long, you have to DO to be successful, not Wish.

Which marketing planners have you been looking at?

Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

SaveSave

Being Myself and Doing Things Differently In Business!

Being Myself and Doing Things Differently!

Being myself in day to day life is easy, but in business i found i was a completely different person. It hasn’t really bothered me… until now. This week i started paying attention to a group i had joined on Facebook last year, but not really paid much attention to. (Coffee with Dan), warning, the man can be crude and swears, if this doesn’t bother you, crack on! But something felt off this week and i decided to go in there and get involved. I saw an advert to join Dans paid site and immediately went for it, it felt right. I have always listened to my gut. Long story short, shit got real! As in REAL deep! I went in there and said i didn’t know who i was really targeting etc and got some links to training modules.

I had spend the first night barely sleeping worrying, I didn’t know who i wanted to be in business. Guess what happened? I knew within half a day exactly who i wanted to be once i asked for help, who i wanted to target and what my ideal client would look like. It was never ever this clear until that very moment yesterday. I have been part of that paid group for just 3 days and i have changed full circle. It’s true that I am a no nonsense kind of woman, i take no shit, but i am one of the kindest people you’ll ever meet. I want to portray that in my business.being myself

So what do i want to do being myself?

I still want to help people on social media, of course i do! But here is who i truly think i can resonate with and help the most. Women in business, mums, women who lack self confidence. I’m going add motivational and general business coaching to my services. I feel so many women are held back by their lack of belief or by being given the wrong information and then get so stressed and confused. I am here to change that and get you rolling girls!

Coaching with me

Coaching with me will involve motivational and inspirational coaching, i am huge on mindset. I will help you find your ideal target, who you should be targeting with your business and how to free up your time so that you can spend more time with your kids, your family, your partner/husband or find time just for you. I’m a single mum, the kids dad doesn’t play a big part in their lives at all, so it’s really important that i get that time alone. Because when they’re not at school, they’re with me.

Because i get up so early to work on personal development and work out, by the time the kids go to bed, i don’t get much time for myself because i go to bed early too. These 5.30am’s can get pretty exhausting, but boy do i sleep better for it. So i ensure a couple of times a week i find time for me, an hour or two just to ‘do me’. No work, so client calls, no blogging or scheduling, just coffee and Netflix! Imagine that, in the middle of the day. That’s what i can help you with too.

I’d love to connect with you, you can join my private Free group on Facebook Here.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

Social Selling doesn’t have to be hard, just follow this rule.

social selling

Social selling doesn’t have to be a chore.

Social selling, it’s hard right? I get that, truly i do. In busy market places like Facebook and Twitter, we need to be on the ball and on it daily to be winning. Here’s the thing though, these things take time to master and grow, you will not have overnight success on social media. Social media is a place where you interact, build relationships and here’s the secret sauce: People buy from those who they know, like and trust. It’s that simple.

So how do you get better at social selling?

Firstly, you’ll need to be on there daily, several times a day in fact. Then you’ll need to be posting content that people can connect with. Not just selling your stuff, but being a real person. People like to get to know others. This can take quite some time, so get on it Now! One more thing… You need to be yourself! Don’t try and be anyone else. Be authentic at all times, let people get to know the real you. People like to connect with someone, so just be you. You won’t win everyone over and that’s ok. We want to concentrate on the people that we’ll have things in common with.

Social Selling Tips

Here some awesome social selling tips that you can start using Today:

  • Be present daily on social media and connect with people who comment, share/retweet your content.
  • Use relative hashtags in your bio and your posts.
  • Twitter is great for building your list, share your offer on there daily.
  • Participate in communities that hold your ideal clients. Want to target brides? Easy, go join some bridal groups on Facebook. You get the picture right?
  • Us the 80/20 rule. 80% interactive content this is absolutely nothing to do with your product and 20% about your product/service.

These simple social selling tips with help you with your social media marketing and change how you look at it. Don’t be that boring marketer that only speaks about themselves or their product/service. Now go take these tips on board and start using social media wisely.

Scheduling Tools and Why They Are Essential

scheduling tools

Scheduling Tools and Why They Are Essential In Business

Scheduling tools are my life line in business and they are in most entrepreneurs lives too. I for one cannot imagine posting live daily for every single post on each social platform i use. I’m currently use Facebook, Twitter and Instagram daily. I am adding Pinterest into my daily use as of 2017. Could i post on all these social media platforms live daily? Absolutely not! It’s all i would spend my time doing and i would never be able to switch off. I’d never find time to blog or create graphics, i’d basically be a walking mess.

So What Scheduling Tools Do I Use?

Easy, i use Hootesuite. I used to use it a few years back, but they became a little unreliable, so i moved over to sprout social, which is a paid scheduling tool, but i loved it. Then earlier this year i started hearing Hootesuite was all the rage again, so after a little research, i decided to start using it again and they haven’t let me down this year yet. So I left sprout social (saving $40 a month) and moved back over to Hootesuite (free). There are a ton of scheduling tools out there and it’s always a good idea to do a little research and test some out before deciding which one you want to stick to.

Why Are Scheduling Tools So Important?

Naturally, the obvious answer is that these scheduling tools are keeping your audience entertained whilst you are otherwise engaged. You can go about your day without thinking about posting. I schedule everything except Instagram, i post live on there 1-2 times a day. Then as well as all my scheduled posts on twitter, i post live a further 3-6 times a day too and of course interact.

What scheduling also allows for is consistent posting. It’s no good posting 3 days straight and then forget about posting for 2 days. People easily forget and believe me when i tell you, you want to stay in front of your audience daily and Not be forgotten. Plus you can spread out your posts. In one hour, you can schedule several days worth of posts (depending on how often you choose to post.) So it’s a massive time saver and gives you peace of mind that it’s working for you whilst you go to the gym, cook dinner, do the kids homework etc.

I’m interested to know which scheduling tool you use and why?

Social Media Nightmares and How To Avoid Them

Social Media Nightmares and How To Avoid Them

Nightmares are scary and making mistakes happen, but when you make mistakes on Social Media, the whole world seems to find out!

Here are a couple of mistakes people are making daily on social media and how you can avoid them.

  • Typo’s, spelling mistakes and grammar. Well we all make spelling mistakes when we are rushing or reading back on content too quickly whilst checking for errors before sending it out. You need to take time out and re-read your content before throwing it out there (what are the chances i publish this and there is a typo in this blog post now lol) Grammar, seriously this is my massive bug bear. People can’t get their there, they’re and their’s right and stuff like that makes my blood boil a bit. If you’re in business, you need to be getting these minor things right. If you are dyslexic or have a problem of that nature, maybe consider someone else to write your copy?

    social media mistakes

    Need Help With Your Copy? I’d love to help.

[tweetthis]Even when you’re careful, spelling and grammar mistakes happen. Don’t sweat the small stuff, learn from your mistakes. [/tweetthis]

  • Public annoyances or awkward customers. I don’t believe there is such a thing as a customer base that is 100% satisfied, mistakes happen on the business side of things and sometimes a customer just isn’t happy. What do you do? You take a massive breath (or two) and calmly deal with this customer. They may be writing all over your social media platforms complaining and moaning, all you can do is try and calm them down and if you were in the wrong, own up to your mistake. Do NOT get into an argument with a customer, they’ll never be your customer again if you do. Try and take the conversation offline if you can or to email, where nobody else will see the grumpy customers words.

If you need any help with blog writing, copy writing, prove reading or anything business related, please do visit the website here or email me at info@socialsuccesswithsonya.co.uk