How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

How to blog and not just throw content out there.

how to blog

How to blog and not just throw content out there.

How to blog – do you know how? So i i recently came across a post in a group i belong to on Facebook for people in business and someone was asking for help with blogging. So i reached out of course. But then i started reading all the comments on this post and all the ‘just do it yourself’ and ‘just sit and write’ replies. Seriously, it got me a little upset. Blogging is not just journaling, there are structures that need to be followed, looking at templates that are readable and so much more. Not to mention SEO, tags and headings etc. Learning how to blog is not an overnight thing. Blogging is certainly not typing out an email and just sending it out.

How to blog – the basics.

So i have been blogging for years and i love it. I have blogged from anything in the fashion industry to plastic bags. I currently blog for this company and yes i now know a lot about plastic bags now! But blogging is not just about writing and i had to learn how to blog effectively.

Firstly, i have always used WordPress, it is google friendly and almost every blog i see ranked on Google is a wordpress blog. WordPress provides great plug ins and has some great templates too. Secondly, do a little SEO training, spend time reading up on it or with someone who really knows their stuff. I have had Skype calls with Kristen Wilson, she has been invaluable in helping me in the unknown world of SEO. Oh and learn about heading tags too, they make a difference.

Then you’ll need to learn about tagging your graphics that go into the blog post and how to weave your key words into the post without keyword stacking.

These are truly just the basics on how to blog, there is more to learn. This is why people hire me to blog for them. I enjoy it, i know how to write and most importantly, i know how to blog the Right Way!

Contact me here if you are interested in taking up my blogging services.

 

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.