Instagram Challenge

instagram challenge

Instagram Challenge – FREE

I just started running a Free Instagram Challenge over in my Facebook Group.

I wanted to help more businesses get more consistent with posting on their social media and get more comfortable with it. Instagram can be a fabulous place to build new relationships and get more eyes on your products or services.

Instagram is a very visual platform, so your images on there will need to stand out.

When is the best time to post on Instagram?

There isn’t a best time really, it depends on your audience and what times you think they’re most likely to be hanging out on Instagram. For me, it’s during school hours when mums are busy working on their business and then again in the evenings when the children are in bed. But I also post at other times, to catch other audiences.

As long as you are posting on Instagram consistently, then you’ll start attracting new people.

Do hashtags really make a difference?

Errrrrm YEAH! If you’re not using hashtags in every single post, then you’re missing out on your posts showing up in peoples feeds.

You will want to vary your hashtags and use them daily. I generally spend a bit of time every couple of weeks (or so) doing a little hashtag research. I will show people how to do this in my Facebook Group where the Free Instagram Challenge is taking place. It’s really pretty simple. You can join the group HERE.

How do I help businesses with their social media?

I probably don’t advertise enough, i am generally posting tips for other businesses to make use of. So here is a little information on how i help businesses grow on social media.

I provide various services, anything from a social media review at just £49, to content packages for your chosen social media platforms right through to running your social media. I also provide a blogging service.

Every business has a different budget and I try and accommodate their budget. As with anything, you get what you pay for. If you pay me a review, that’s what you get – a review. You won’t get a marketing calendar for that.

If you pay me hundreds of pounds, i will make sure your social media is consistent, spot on, marketed to your target audience and answer all comments and queries.

If you’d like to work with me, add me on Linkedin Here and then message me once I accept our request.

JOIN MY FACEBOOK GROUP HERE

Being Human in Business

being human in business

Being Human in Business

Being human in business is a given if you know what you’re doing. However, there are many out there who have no clue, they’re still advertising like it was 10 years ago OR all they’re doing is selling their products and boring the hell out of everyone. Is that you? I hope not!

How to be human in business

It’s easy really, just be yourself. Be the person your friends and family see, let your audience see a real person behind the business. There is no more B2B or B2C anymore, it’s B2H (business to human).

Social media is packed full of businesses now, so it’s become harder and harder to get in front of your audience, never mind stay in front of them. It’s time to stand out and jazz things up. Ready?

Tips on how to be human in business

  • Show a behind the scenes picture. It could be what you’re working on or even your office space.
  • How about a Facebook Live? These can be real game changers and it’s a great way to build report with your audience. Make a list of things you could talk about, then just go for it. Don’t worry if you make mistakes, it just makes you more human!
  • Reply to every comment on your social media platforms. Don’t just ‘Like’ it, actually converse.
  • Post relatable content to your audience that has nothing to do with what you sell. Example: If your audience is predominantly mothers, post a coffee post that says’ i will mostly be living on coffee today – the baby didn’t sleep a wink’. You get the picture. There a ton of ideas out there.

If you are stuck for ideas, Contact Me, i will gladly generate some content for your social media platforms that will start to get you noticed more. This is great for those busy entrepreneurs too.

Let’s make 2018 an amazing year for our businesses and start doing things different;y. Are you in?

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Networking For Your Business

Networking For Your Business

Networking for your business whether it’s online or offline, is a crucial part of your marketing. If it hasn’t been, it ought to be. It’s another marketing strategy that doesn’t have to cost a lot of money (free if you’re online marketing) Networking for your business can be time consuming, but so beneficial. Here’s why:

Networking for your business offline:

I attended a networking event last night in Cambridge that was centred around social media help, so naturally this is my target audience. I came away buzzing and with 2 new leads to follow up with next week.

Last Friday i attended a networking event in Peterborough and met a great guy and we are chatting tomorrow about me potentially helping him with Instagram.

Last month i attended a local networking event in my small home town and i got 2 meetings from it and i am going to the next one tomorrow. It’s leading to great things already, imagine where or what it could lead to 6 months from now?networking for your business

Networking offline has already shown me why it is so beneficial for me to be doing this weekly. My target audience is obviously businesses that need help with their social media, so me finding them online hasn’t been very easy. Why? Because they’re not really hanging out on social media. They don’t feel confident hanging out there daily and therefore i am not finding them or making the connections.

I spent a lot of 2017 networking in the wrong places. 2018 is going to be very different. I have already be shown the difference it can make by doing what i was too lazy to do last year.

Networking for your business online:

Dependent on what your niche, service or product is, this can be hugely beneficial for your business. Facebook groups are great places to meet new and interesting people. However, remember you are there to network, meet new people – NOT sell to them. Networking can feel tedious, put the effort in and it will work.

I am part of a few great groups and every week i post 1-2 posts of valuable content and answer peoples questions etc and have made new contacts just by providing value. I am not there to sell (not to mention that selling is prohibited in almost all these groups)

How could you ramp up networking for your business? Could you do more online? Or could you get offline and attend some meetings yourself and see how you get on? Give the meetings a chance, it’s not an overnight thing. You will find which ones work for you and which don’t. Chalk them up as experience and learn from them.

The great thing about effective networking, is that you meet one person, which can then lead to 2 more and then several more connections. Word of mouth is a powerful thing.

Try the free MeetUp app, it’s great for local meet ups on just about anything.

 

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Building Relationships on Social Media

Building Relationships on Social Media

Building relationships on social media – if you’re not doing, just go home! Seriously, if all you’re doing is posting product post after product post, then you’re wasting your time. You’re not using social media how you should be and if you’re not using it correctly, then you need to read this post.

Recently i finished a contract working with a transgender page. They needed help reaching a wider audience and reaching more male to female transgenders. Their goal was to spread their message of support far and wide and provide make up tips and motivational posts to inspire others. building relationships on social media

What my contract involved

I was contracted to write some original content for their Facebook page and post 3 times a day for them And engage with their audience when they had questions or they simply commented on a post. I also designed some graphics for them. The page had original content and it was looking great. It took people time to start engaging, why? It’s simple, the page was getting used to having more content and the audience weren’t used to seeing posts they could engage with. I only posted ONE sales post out of the 3 posts a day. The rest of the posts through the week were inspirational, motivational, hints and tips etc.

Here’s what worked

An example: At Halloween i’d post a silly meme with ‘pick the first letter of your name and the month you were born, what’s your witch name’ type of post. The results were outstanding. People loved the fun post and enjoyed getting involved. In addition I replied to every single comment and people enjoyed the personal touch. As a result, people started getting more involved with posts. They were not ignored. That is building relationships on social media right there. It works. You’ll notice my FB page doesn’t do much for this business, simply because i concentrate on LinkedIn, Twitter and Instagram, as that’s where my audience is. How can you start building relationships on social media?

First of all, stop making excuses as to why you can’t post. Secondly, stop constantly selling your products. Let me tell you now, it’s BORING!!! NOBODY in this day and age on social media wants to see it or read it. It just doesn’t work like that anymore and you can’t expect to be successful (let alone pay your mortgage) if that’s all you do on social media day in, day out.

Go and look at popular pages that sell what you sell and see how they’re doing it. Are they posting fun posts? Are they posting tips? Or Are they posting snippets from their blog posts?

YOU have to take notice of what they’re doing. You are losing money every day that you don’t do your homework.

Building relationships on social media is the only way to do business on social media these days and if you’re not doing it, you have no place being on social media. Simples.

Instagram Tips That Are Easy to Follow

Instagram tips

Instagram Tips That Are Easy to Follow

Instagram tips that will help you grow your Instagram by making a few tweaks to your profile. This social media platform is a very visual platform, the picture needs to say it all and Then the text.

Instagram Tips 101

  • Ensure your bio says what you do – bullet point format works well. It makes it easy to read. At the bottom you have the option to add a link, pop a link to your website there.
  • Post often, not when you remember. Instagram is such a busy place (as are all social networking platforms now) that it’s imperative that you’re super consistent. I post on Instagram at least 3 times a day, 4 if i’m on a roll. The minimum is 2 a day if i’m swamped. But i don’t miss a day.
  • Size is everything they say! In the case of social media, you’re damn right it is! Your images must be the right size for Instagram, otherwise the text will run off the page etc. You want your profile to look professional.
  • Use catchy images that will stop people scrolling to read what you’ve got to say. The best way to do this is either design your own or get someone like myself to design them for you. Do the best for your social media as soon form the start. Don’t dabble, get straight in there. Contact Me Here if you’d like to work together on this.

Hashtag Instagram Tips

My final BIG Instagram tip is hashtags. Instagram is ALL about the hashtags. That’s how we get seen, that’s how we show up in peoples time lines. You can link your Twitter and Facebook profiles to your Instagram account too. I generally don’t post to twitter from there, simply because the image is far too big for twitter. I do post to Facebook though. Instagram hashtag tips

If you’re going to post to Facebook through Instagram, then leave out the hashtags in your post and post them in the comments section of your Instagram post. There is nothing worse than seeing 10+ hashtags on a Facebook post!

Here’s how to research #hashtags!

That little icon at the bottom that looks like a magnifing glass, click on that. Type in hashtags that are relevant to your niche and then click Tags. You’ll get a drop down of hashtags used with those words in. Click the first few. You’ll arrive at the top images for those hashtags.

Next: Click on the images and look at the hashtags used on that post. This bit of research will provide a bunch of new hashtags for you to use. You’ll want to use a few high rolling hashtags, but also smaller ones in order to get seen. When you mix up popular hashtags and less popular hashtags, magic starts to happen.

Consistency Tip

As with anything social media, consistency is always going to be key and secondly what you put out there. Because i do social media in my sleep, i have no trouble getting all these things done regularly. For some it may feel a bit daunting.

Here’s what you do: You pick 2 platforms where you think your audience is hanging out and you get really good at those. You absolutely do not have to be on every social media platform!

Make 2018 the year you do better on Instagram with these few essential Instagram Tips. Good luck.

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Posting On Social Media

posting on social media

Posting On Social Media

Posting on social media, but how often? There are likely 1000’s of blog posts and articles written on this very subject. Is this one correct? All i will say is that it has worked for me and my clients.

What should i be posting on social media?

Posting on social media can be a bit of a mine field, but getting this right, can mean a lot more eyes on your business and therefore a lot more sales.

Here are some great examples of what I recommend posting on social media:

  • Call it the 80/20 rule or one in seven rule: This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
  • Ask conversation-starter questions: In other words, posts that get people to answer a question.Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight. People like to talk about themselves… simple!
  • Share your expertise: however, make this fun too! Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. Infographics work well too.

These 3 small things will only work when you are consistent. Posting 1-2 times a week will do nothing for your business and not show you as having any authority on social media.

Posting on social media doesn’t have to be a chore. Make it fun and make your social media a fun place for people to hang out and don’t forget… Interact! Customer service is everything. Talk to your audience, acknowledge their comments on your social media.

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Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

linkedln Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

You don’t understand.

Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?

It’s unfair, you think.

You work your DAMN hardest too!

But, there’s a reason for your lack of engagement.

And that is — you are making some of the biggest mistakes that can be made on LinkedIn.

To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.

I specifically asked them:

“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”

And these were their answers:

8 Mistakes You Are Making On LinkedIn… Without Even Knowing

Michaela Alexis, Grade A Digital

I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.

I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.

Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.

Thomas Ma, Sapphire Apps

People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.

The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.

Gilles De Clerck, Salesflare

Link dumping.

Some people still seem to confuse social media with link sharing platforms.

They post a link to some piece of content they have an interest in and that’s that.

Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.

There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.

Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.

And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.

Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.

There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.

Ben Bradbury, Glisser

I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?

LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.

Vin Clancy, vincentdignan.com

People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.

You need a fast follower/connection growth strategy.

Harsh Jani, Nextures

One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!

Hailey Friedman, Growth Marketing Pro

One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.

Manu Goswami, RafikiMedia

The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.

Your Next Step

Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.

Now that you have seen the possible mistakes you’re making, it’s time to change.

Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.

Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

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How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.