Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

linkedln Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

You don’t understand.

Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?

It’s unfair, you think.

You work your DAMN hardest too!

But, there’s a reason for your lack of engagement.

And that is — you are making some of the biggest mistakes that can be made on LinkedIn.

To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.

I specifically asked them:

“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”

And these were their answers:

8 Mistakes You Are Making On LinkedIn… Without Even Knowing

Michaela Alexis, Grade A Digital

I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.

I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.

Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.

Thomas Ma, Sapphire Apps

People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.

The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.

Gilles De Clerck, Salesflare

Link dumping.

Some people still seem to confuse social media with link sharing platforms.

They post a link to some piece of content they have an interest in and that’s that.

Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.

There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.

Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.

And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.

Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.

There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.

Ben Bradbury, Glisser

I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?

LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.

Vin Clancy, vincentdignan.com

People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.

You need a fast follower/connection growth strategy.

Harsh Jani, Nextures

One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!

Hailey Friedman, Growth Marketing Pro

One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.

Manu Goswami, RafikiMedia

The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.

Your Next Step

Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.

Now that you have seen the possible mistakes you’re making, it’s time to change.

Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.

Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

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How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

How to blog and not just throw content out there.

how to blog

How to blog and not just throw content out there.

How to blog – do you know how? So i i recently came across a post in a group i belong to on Facebook for people in business and someone was asking for help with blogging. So i reached out of course. But then i started reading all the comments on this post and all the ‘just do it yourself’ and ‘just sit and write’ replies. Seriously, it got me a little upset. Blogging is not just journaling, there are structures that need to be followed, looking at templates that are readable and so much more. Not to mention SEO, tags and headings etc. Learning how to blog is not an overnight thing. Blogging is certainly not typing out an email and just sending it out.

How to blog – the basics.

So i have been blogging for years and i love it. I have blogged from anything in the fashion industry to plastic bags. I currently blog for this company and yes i now know a lot about plastic bags now! But blogging is not just about writing and i had to learn how to blog effectively.

Firstly, i have always used WordPress, it is google friendly and almost every blog i see ranked on Google is a wordpress blog. WordPress provides great plug ins and has some great templates too. Secondly, do a little SEO training, spend time reading up on it or with someone who really knows their stuff. I have had Skype calls with Kristen Wilson, she has been invaluable in helping me in the unknown world of SEO. Oh and learn about heading tags too, they make a difference.

Then you’ll need to learn about tagging your graphics that go into the blog post and how to weave your key words into the post without keyword stacking.

These are truly just the basics on how to blog, there is more to learn. This is why people hire me to blog for them. I enjoy it, i know how to write and most importantly, i know how to blog the Right Way!

Contact me here if you are interested in taking up my blogging services.

 

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.