Networking For Your Business
Networking for your business whether it’s online or offline, is a crucial part of your marketing. If it hasn’t been, it ought to be. It’s another marketing strategy that doesn’t have to cost a lot of money (free if you’re online marketing) Networking for your business can be time consuming, but so beneficial. Here’s why:
Networking for your business offline:
I attended a networking event last night in Cambridge that was centred around social media help, so naturally this is my target audience. I came away buzzing and with 2 new leads to follow up with next week.
Last Friday i attended a networking event in Peterborough and met a great guy and we are chatting tomorrow about me potentially helping him with Instagram.
Last month i attended a local networking event in my small home town and i got 2 meetings from it and i am going to the next one tomorrow. It’s leading to great things already, imagine where or what it could lead to 6 months from now?
Networking offline has already shown me why it is so beneficial for me to be doing this weekly. My target audience is obviously businesses that need help with their social media, so me finding them online hasn’t been very easy. Why? Because they’re not really hanging out on social media. They don’t feel confident hanging out there daily and therefore i am not finding them or making the connections.
I spent a lot of 2017 networking in the wrong places. 2018 is going to be very different. I have already be shown the difference it can make by doing what i was too lazy to do last year.
Networking for your business online:
Dependent on what your niche, service or product is, this can be hugely beneficial for your business. Facebook groups are great places to meet new and interesting people. However, remember you are there to network, meet new people – NOT sell to them. Networking can feel tedious, put the effort in and it will work.
I am part of a few great groups and every week i post 1-2 posts of valuable content and answer peoples questions etc and have made new contacts just by providing value. I am not there to sell (not to mention that selling is prohibited in almost all these groups)
How could you ramp up networking for your business? Could you do more online? Or could you get offline and attend some meetings yourself and see how you get on? Give the meetings a chance, it’s not an overnight thing. You will find which ones work for you and which don’t. Chalk them up as experience and learn from them.
The great thing about effective networking, is that you meet one person, which can then lead to 2 more and then several more connections. Word of mouth is a powerful thing.
Try the free MeetUp app, it’s great for local meet ups on just about anything.