8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

linkedln Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

You don’t understand.

Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?

It’s unfair, you think.

You work your DAMN hardest too!

But, there’s a reason for your lack of engagement.

And that is — you are making some of the biggest mistakes that can be made on LinkedIn.

To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.

I specifically asked them:

“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”

And these were their answers:

8 Mistakes You Are Making On LinkedIn… Without Even Knowing

Michaela Alexis, Grade A Digital

I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.

I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.

Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.

Thomas Ma, Sapphire Apps

People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.

The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.

Gilles De Clerck, Salesflare

Link dumping.

Some people still seem to confuse social media with link sharing platforms.

They post a link to some piece of content they have an interest in and that’s that.

Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.

There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.

Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.

And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.

Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.

There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.

Ben Bradbury, Glisser

I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?

LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.

Vin Clancy, vincentdignan.com

People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.

You need a fast follower/connection growth strategy.

Harsh Jani, Nextures

One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!

Hailey Friedman, Growth Marketing Pro

One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.

Manu Goswami, RafikiMedia

The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.

Your Next Step

Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.

Now that you have seen the possible mistakes you’re making, it’s time to change.

Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

SaveSave

30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska

Social Media Nightmares and How To Avoid Them

Social Media Nightmares and How To Avoid Them

Nightmares are scary and making mistakes happen, but when you make mistakes on Social Media, the whole world seems to find out!

Here are a couple of mistakes people are making daily on social media and how you can avoid them.

  • Typo’s, spelling mistakes and grammar. Well we all make spelling mistakes when we are rushing or reading back on content too quickly whilst checking for errors before sending it out. You need to take time out and re-read your content before throwing it out there (what are the chances i publish this and there is a typo in this blog post now lol) Grammar, seriously this is my massive bug bear. People can’t get their there, they’re and their’s right and stuff like that makes my blood boil a bit. If you’re in business, you need to be getting these minor things right. If you are dyslexic or have a problem of that nature, maybe consider someone else to write your copy?

    social media mistakes

    Need Help With Your Copy? I’d love to help.

[tweetthis]Even when you’re careful, spelling and grammar mistakes happen. Don’t sweat the small stuff, learn from your mistakes. [/tweetthis]

  • Public annoyances or awkward customers. I don’t believe there is such a thing as a customer base that is 100% satisfied, mistakes happen on the business side of things and sometimes a customer just isn’t happy. What do you do? You take a massive breath (or two) and calmly deal with this customer. They may be writing all over your social media platforms complaining and moaning, all you can do is try and calm them down and if you were in the wrong, own up to your mistake. Do NOT get into an argument with a customer, they’ll never be your customer again if you do. Try and take the conversation offline if you can or to email, where nobody else will see the grumpy customers words.

If you need any help with blog writing, copy writing, prove reading or anything business related, please do visit the website here or email me at info@socialsuccesswithsonya.co.uk

Schedule Your Day ~ Why Business Owners Must Schedule

Schedule Your Day ~ Why Business Owners Must Schedule.

Are you running around like a loon day to day, getting your work done in snippets, snatching time here and there? Yep, been there and done that, but not anymore, (well maybe sometimes)

Gone are the days when i am running around like a headless chicken, i now have a fancy diary and write in it with the jobs i need to achieve and if i’m really good i’ll even schedule my day hour by hour and it always amazes me how much i get done on the days i am super organised.  I even schedule in my house chores too if i know things need doing and it’s going to be a busy day.

How Will You Schedule Your Day?

There are a bunch of online schedulers, it all depends on what your preference is. I am a pen to paper kinda girl, but some of you may prefschedule your dayer an online schedular, here is a list of some that are available.

Ask yourself these questions:

How do i balance work/family life?

How do i stop putting off things i don’t want to do?

How to i increase productivity?

These are just a few of the questions entrepreneurs ask themselves and some of you have been in business a while, but i bet you’re still asking those questions some days right? The answer is simple, schedule your day and the questions will start answering themselves. Being a little organised can go a long way, take it from me, who can easily go from one project to the next without finishing any of them. Not now though, if i say i am writing a blog, i finish the blog. If i say i am designing 5 images, then that’s what i do.

Schedule Your Day ladies and gents and get productive.

Top Instagram Hashtags To Grow Your Followers

Top Instagram Hashtags To Grow Your Followers and Business.

It’s all about the numbers right? You start your business and want to grow your fans and followers (only natural of course) But be patient and do it the right way. Don’t use these companies that offer to add 1000 followers for for £5/$, that’s the cheat way and these fans won’t be targeted.

So Let’s Talk Instagram Hashtags shall we?

It’s all about the hashtags when it comes to Instagram and you’ll be

top Instagram hashtags

Use Top Instagram Hashtags To Get More Followers and Sales.

wanting to know which topmost Instagram hashtags are current and new i guess? Ok, so there are a couple of sites that you can check which instagram hashtags rank highly. Top Hashtags (my preferred one) is one company and another is Top Like Tags.

These sites will help you choose which tags are best to use and which top instagram hashtags are current in your niche. You want to be using popular hashtags in your niche, so that you gain targeted followers, ultimately we want to sell to people who want our services right? No point in me advertising meat to a vegan right? You get my point. So think about which hashtags you are using. We’re in the social media marketing business, so very unlikely to target people who love pizza.

To get you started, here are the current (as of today) most used top Instagram hashtags.
1 #fashion    Posts: 288,558,360
2 #like4like  Posts: 267,855,715
3 #friends    Posts: 241,309,533
4 #smile       Posts: 225,844,788
5 #instamood Posts: 183,917,400
6 #follow4follow Posts:177,596,330
7 #amazing    Posts: 172,433,564
8 #style           Posts: 170,034,837
9 #family       Posts: 169,074,937
10 #nofilter   Posts: 161,656,651

Need help setting up Instagram? We’ve got your back, let me help set you up HERE.