5 Marketing Tips To Master

marketing tips

5 Marketing Tips

Here are 5 marketing tips that every business large or small should master. We all want to grow our businesses and make the right decisions for it, but it can be hard with so much conflicting information out there. Most businesses hardest part is finding their customers/clients. If it was easy, we’d all be successful right?

What is Marketing?

In a nutshell, as Kotler and Armstrong said: Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

My 5 Best Marketing Tips

  1. Firstly, marketing starts by understanding your customers. Once you understand them, you learn how to best talk to them and where to market to them. That’s how those all important relationships are built.
  2. Understand that marketing is an ongoing process, a daily process that you don’t give up on.
  3. Find where your customers are and then market to them. That’s where number one comes in, you understand your customers, find where they are and then build relationships with them by effectively marketing to them.
  4. Invest in some amazing content. Don’t try and ‘fudge it’ and guess. Speak to someone like me and get help. You could waste years in business doing it wrong. My Content Packages are a hit and go down well.
  5. Lastly keep learning. Learn what’s current, keep up to date and master these marketing tips. Find people in your industry who are on top and see what they’re doing.

Marketing isn’t easy, it can feel relentless at times, consistency is key and keeping on top of trends is valuable too.

You don’t have to be everywhere, you just have to be where your clients are. Show up and be seen online. If you need help with your content, Contact Me here and let’s talk. My passion is growing businesses and helping them create relationships with their audience.

Share these marketing tips on twitter and help other businesses see what they need to do.marketing tips

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Christmas 2016 and wrapping it up on a high

christmas

Christmas 2016 and wrapping it up on a high

Christmas is a special time of year for many, for me it is. It marks almost the end of the year and time spent with family. What does Christmas mean to you and your business?

How are you wrapping up your business for Christmas?

As with anyone who works for themselves, it is almost manic right before you take some time off and then busy when you go back to work. I am taking off 2-3 days, which means all those days worth of social media for myself and clients needs to be taken care of, so that i am not busy doing any of that on Christmas Eve, Christmas Day and Boxing Day. So the work has to start right here and now. To be honest, it should have started last week, but life got in the way and things got hectic. So i woke up today knowing full well it would be manic. Also knowing full well tomorrow would be too.

How do i prepare?

Scheduling tools of course. I’ll ensure everything is scheduled for those days across my social media platforms and my clients social media. I couldn’t live without these amazing tools. I use Hootesuite and the free Facebook scheduling option for clients Facebook pages that i manage.

Christmas is one of the only times i switch off properly, but i also understand the importance of staying in front of your audience during the holidays. Why? Not everyone celebrates Christmas and some people are alone over this season. It is those people that will still be online over those 3 days. So let them know you are still around and still care. I will pop on and interact when i can across my social media platforms, but i don’t sweat it. I do it when i have a couple of minutes. It’s far more important for me to be with my kids and family and NOT have my phone glued to me during Christmas.

christmas

Wishing you and your business the very best of Christmas and 2017

Wishing you a very happy Christmas

I’d like to take this moment to wish you all a very merry Christmas and may your business prosper in 2017.  I have big dreams and goals for 2017 and i have every intention of fulfilling them. You can do it too, take the time out to write your goals. Not just write them though, also have an action plan of how you plan on achieving these goals.

My last parting words are these, if you are considering outsourcing during 2017 to grow your business, then please read This Checklist to ensure you are outsourcing the right things.

Have a truly fantastic 2017 and be amazing! You’ve got the power to make great changes and one big tip, don’t be afraid to ask for help, it’s what people like us are here to do… Serve you and your business. Because we have been trained to know things you might not know.

Generate Sales By Blogging

Generate Sales By Blogging

Generate sales, it’s basically why we’re predominantly in business right? To generate sales. Naturally you’ll want to be in business to help people too, otherwise you’re just going to sound greedy. For me, i am in business to help other businesses grow. I help businesses grow through social media, marketing and blogging. I also help businesses generate more sales by creating awesome content for their social media platforms and blog posts.

But how do i generate sales through blogging?

generate sales from blogging

Generate sales by writing about what you love.

Your first objective when blogging, is to help people. It should be at the forefront of your mind, not the fact that you want people to buy from you. My blog posts are written to help people, not predominantly make sales. That comes second. Yes i got into this business to generate sales and an income, but i want to help people too. Here are some basic steps to ensure you are blogging the most effectively:

  • You should be using WordPress as your platform. WordPress and Google work well together and WordPress has some great plug ins for SEO.
  • Ensure your tag lines are set up and your keywords are in the correct place. Need help? Contact Me.
  • Blog regularly (once a week) and use your keywords in the right places.
  • Use the Yoast plug in and leant how to use it.
  • Share all these great new blog posts on your social media platforms. Twitter is great for this and it is all free traffic to your site.
  • Don’t forget to share old blog posts too, don’t just write a blog, share it once and then forget about it.

Blogging is by far one of my most favourite things to do for clients. I can get totally lost in it and spend 2-3 hours happily blogging. If you’re not blogging effectively and using SEO, then you are wasting your valuable time.

How Can i Help?

You may want to outsource blogging or you may want a one hour consultation with me, i can show how to do it and then you can blog regularly. Contact me to find out more.

Business Strategy – Do You Have One?

business strategy

         Get your 2017 off to a great start with a business strategy in place.

Business Strategy – Do You Have One?

Business strategy and goals, do you have both or even one of these? I always have both, but find many businesses don’t. They have dreams, but no actual goals to make those dreams actually come true. They also don’t have a business strategy in place to achieve those goals. As a result, these business don’t always last very long. Therefore it’s imperative to get a business strategy on paper right away. I have a strategy for just about everything in my business. That way i know where i am and therefore what is working.

What is a business strategy?

Your business strategy is a summary of how your business plans to achieve its goals. The definition of a business strategy is a long term plan of action designed to achieve a particular goal. Or set of goals or objectives. You’ll be astounded at just how little people strategise in their business and many have no idea where to start. Due to an overcrowded market place, you need to get this part of your business in place.

Building your business strategy tips:
  • Grab that pen and paper or a good planner (my preferred option)
  • Go back on posts on your social media and see what worked and what times of day your posts got the most reach.
  • Go back on your blog posts and see which posts got the most reach and how many people commented or shared your post.
  • Don’t let your ego get in the way, ask the experts for help when you need it.
  • If you’re waiting for perfection, you won’t get anywhere fast. If that blog post is 99% ready, publish it! Stop tweaking it for 3 weeks!
  • Educate yourself on social media, trends, blogging and getting great content.
  • Be passionate about what you do and let your clients/customers see that.
  • You can’t do it all alone. Hire the people to do the bits you can’t or aren’t very good at.
  • Set realistic goals and targets that you can meet (very important)

Firstly these are all tips to help you build a healthy business and a business strategy that can work over and over again. As a result, you’ll work less, but achieve more. Which is the end goal or at least should be! Don’t go into 2017 still feeling like you don’t know what you’re doing, don’t have any goals or are still unsure about what to do. Pick up the phone, call me on 07879 464664 (if you’re in the UK) or email me at anytime info@socialsuccesswithsonya.co.uk from anywhere around the world. Let’s get your business strategy on paper. My one hour consultations are just £75 and you’ll walk away feeling like you Can achieve those goals with the right procedures.

Let’s make 2017 an amazing year for your business. Most of all, let’s make it a profitable one.

Using Facebook Live

using Facebook live

Using Facebook Live

Using Facebook live is just about a must for every business right now. Since this live feature was rolled out to every business page and even to groups, it has grown businesses massively and gotten a ton of organic reach. We all know that Facebook barely gives us any organic reach these days and it is only set to decline i’m afraid.

So here are some Tips on using Facebook live:
  • Be sure your lighting is good, also you don’t want a cluttered back ground.
  • No back ground noise, let your audience hear you clearly.
  • It’s ok if you get a little flustered, don’t let that discourage you. If anything it makes you more ‘real’.
  • Turn your phone onto airplane mode, it avoids any calls coming in whilst you are live.
  • When people ask you questions whilst you’re live, use their name when answering their question, people love to be acknowledged.
  • Play around with different times of using Facebook live and different lengths of times too. Try just a quick intro for 2 minutes and then go for longer next time.
  • Always use a call to action whilst live.
  • Ask  people to follow you when you are live, so that they get a message each time you’re live.

These are just a bunch of basic, but very useful tips for you to start your journey using Facebook live. I know for me, going live is waaaaay out of my comfort zone, but having just done it a few times recently for a client, i have found i am more confident and actually enjoy them. I used to dread it, but now look forward to it.

It’s ok to make a few notes and pop them near your phone, it’s easy to forget your main points once you go live.

Live video is only going to get bigger as time goes on, so expect to see more and more streams appearing on your feed. So go have fun with it and make it part of your marketing strategy.

Market Your Business Without Being Annoying

Market Your Business Without Being Annoying

Market your business without being that annoying person who is trying to sell to you every minute of the day. We all know a few of those people right? Being a great marketer is a life skill every business needs and without it, you’re going to sink and you’ll sink fast.

market your business

Market Your Business Without Being That Annoying Person

I just attended an event last week and i was there to network. Maybe pick up new clients if i could. However, all I did was introduce myself, let people know what i did and left it at that. Those that gave me business cards then got a follow up call from me, to then further discuss what we talked about at the networking event.

Because it really isn’t just about selling, it’s about building a network and building those all important relationships.

Let’s talk about how to market your business without selling to people all day long.

You know how you wouldn’t walk into a room and immediately start telling people to buy your product or service? It’s basically the same across your social media platforms.

So here is what i do when i network or attend events.

  • I come ready with my business cards, but don’t shove them in peoples faces.
  • I know what i am talking about, i have a one liner that quickly and precisely lets people know what i do and i do this confidently. Something along the lines of “Hi my name is Sonya, i help businesses with their social media and marketing needs”
  • As the conversation goes on, i let them know how passionate i am about social media and drop the odd tip.
  • I don’t just talk about myself, i also ask people questions, ask them what they do, do they use social media etc.
How To Network Online Successfully.

Promoting your business online is much the same. You don’t talk about yourself all day long, you encourage and inspire and use the 80/20 rule. What’s the 80/20? You sell or promote yourself only 20% of the time, the rest is giving helpful tips, showing people results, posting a few blog links to help people in a specific area.

There is a ton of content you can use for the 80%, you just have to create it or hire a VA to create it. I see all too often on Twitter that all businesses are doing are retweeting other peoples content and actually have none of their own. That won’t build relationships or credibility. You’re basically flogging a dead horse and should probably go and get a full time job.

So here is what you need to go and do:

Create a bunch of new content for your social media platforms. Write some new blog posts (don’t make them all about you) and follow the 80/20 rule. Market your business this way and watch is change. I wonder if you’ll see different results within a couple of weeks of following this? Let me know.

Building your business together and how i can help.

Building your business together and how i can help.

Several years ago it became apparent that i was rather good on social media and found a natural aptitude towards Facebook. I have had 2 businesses before this in retail, it was great, but i lost my passion. I found my passion was helping others, but without the stress that retail brings. So now i help businesses around the world (we currently have clients in the USA and UK) achieve their dreams. I can’t think of anything i’d rather be doing (well maybe a cocktail on a beach somewhere) i do know i can help you achieve that too.
So i trained, i even went to the States and trained with some of the best. If you’re building your business and are struggling with tie management or just find you’re not good at certain things, that’s where i step in.

Building Your Business and Reaching Your Goals

Your Business Goals and How You Want To Build Your Business.

building your business togther.

Building Your Business Together Here.

Now i help businesses grow their business, not just their business, but their dreams and i watch them start enjoying life again, spending more time with family and not feeling the need to sit on social media all day and night. I am here to help achieve your business goals. I’m yet to find a successful business that didn’t out source a little.

[tweetthis]Building Your Business Doesn’t Mean You Have To Lose Sleep.[/tweetthis]
I have a team that helps me and together, we can help you start an epic journey.
Every small business knows that getting started or even maintaining what you already know is hard work and can be tiresome. I know that feeling, i spent many nights up until 1am or beyond, but those days are over for me and yours cane too. Because that’s where the like of us step in and help you achieve those goals. You stick to what you’re good at and we’ll do what we’re good at. Team Work can be a wonderful thing.
See our bronze package here and let’s get you started.

5 Places You Need To Be To Build A Successful Online Business.

 

build a successful online business

There is an incredible amount of information out there for small businesses that you could be forgiven for getting confused and getting yourself in a bit of a muddle. So i write this blog post for small businesses who want to succeed online and where you need to be showing up online. To build a successful online businesses, read these 5 crucial places you need to be and what you need to have.

5 Places You Need To Be To Build a Successful Online Business.

Website: The first and foremost is you need a website, a platform that people can land on and get to know more about you and see what it is that you sell. Your website will be the first impression people get of you, so ensure it’s clean and fresh and not just a jumble of offers. Make sure there is a section ‘About Us’ and write a genuine bio in there about who you are and what you can offer to help your industry. Don’t make it all about selling.

Blog: A definite must have after your website. Get your blog within your website if using a wordpress website or have it attached to your website like i have. whichever route you choose, it needs to be ON your website for people to easily reach. Then of course you need to actually blog Good content! Not just a bunch of facts or selling your services/products, your blogs need to be informative, not too ‘salesly’ and they need a good image or two in them to help your blog post stand out. Providing long term value to your customers will in turn provide sales, be patient.  build a successful online business

An Email List: Yes you absolutely must be building an email list and have an offer on your website and blog where people can sign up and hear from you often. You own your email list and there is money to be made from staying in touch with your audience.

Social Media: Yup, you guessed it, you must have a social media presence somewhere to build a successful online business, it’s pretty much expected these days that you ought to be able to find a company on at least Facebook or Twitter. You don’t have to be on every social network platform available, but be on at least 2-3 and do them well.

If you’re not on social media, don’t expect your online business to grow at any lengths. It is the most important place to build relationships. If you want to build a successful online business, this is absolutely crucial.

Branding: Not sure what branding is? It’s your look, your persona (are you fun, serious, a joker…) your hair cut, your clothes style. That’s what you need to think when you brand your business. Your branding must follow through from your website to your blog and all your social media platforms. Be sure your logo and timeline pictures all match, that’s building your brand. I have my logo on all my images too, i am branding them and making them mine.

Start with these 5 major places and build a successful online business that little bit quicker.