2 Marketing Trends You Should Be Following

marketing trends

2 Marketing Trends You Should Be Following

Marketing trends, they come and go right? However, these 2 marketing trends have been HUGE throughout 2017 and i see them being even bigger in 2018. With so much change all the time, it can be hard for entrepreneurs to keep up. So let me give you the 2 best marketing trends i have seen (and they work) and let’s see how you as a business can start using them more.

Live Streaming

It’s no surprise that live streaming has become a number one marketing trend and tool that have made people rich. From Instagram lives to Facebook Lives, they WORK! Live streaming makes people extremely relatable and let’s face it, it’s no secret that people buy from those that they Know, Like and Trust.

Today, live video is a feature that’s rolling out across most of the major platforms, including Facebook, Twitter, Instagram, and YouTube. There are also gaming-focused options like Twitch and Beam (now Mixer) to cater to a fast-growing vertical that includes over 2.2 billion gamers around the world. My son (8 years old) is desperate to live stream whilst gaming, but that’s another story.

Live video offers the ability to share an experience moment-by-moment with a large audience from all over and invite them to comment and participate in real time. How can your business stream live more often and how will you work it into your marketing calendar?

Private Chat on your Website

marketing trend messenger button

Example of the Messenger Button

A marketing trend that us social media addicts are Loving. I know only one person who isn’t on FB (on of my brothers and he’s not a shopper, so it doesn’t count) but everyone else is on Facebook. Yes, we all use messenger too and now you can message businesses directly from their website from Your own messenger! This is a game changer and it’s increasing sales too. It’s just a little button on the bottom of your website that makes it so easy for customers to contact you through your business page. Who wouldn’t want to use this marketing tool to increase sales. It’s got that personal touch again, that people love.

How will you use these marketing trends?

How will you use these 2 top marketing trends within your business? I’m interested to know. Leave a comment below to let me know.