Keeping It Human
Keeping it human in storytelling. Storytelling is the best and most effective way of marketing. I hear people say ‘marketing doesn’t work for me’ and I call bulls*it! It works for every business, you just have to find what works for you and your business.
Keeping it human in your marketing is what will make you stand out from your competitors.
Here are some Tips on Keeping it Human in your Marketing
Make Your Customer the Hero
Have you considered making your customer the hero for a change? When storytelling in business, it can’t be all about you. Sure, sometimes blow your own trumpet, but don’t make it ALL about you. By telling a story and making it about your customer and making them the hero, by extension shows how YOU helped them. How you helped in that process of their success.
Get it? Start talking about your customers, keeping it human. If you can make your customers look good, they’re a testament to how good your work is.
Talk About Your Journey
Talk about your journey through your business, the highs and the lows of it and how it helped grow you and your business. This way of keeping it human relates to your audience. Talk about the impacts, be emotive. Mention the mistakes AND the breakthroughs.
Failures are amazing learning experiences and can make for a good tale. Focus on what they taught you and how it made you and your business Better in the long run.
Next week I will be giving 3 more content tips that you can use on your social media, on your email list AND your blog. See how these 2 big tips work for you and let your audience get to know you by keeping it human. They will relate to you more this way and start seeing you as a human, rather than just a business.