Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska

Social Media Tasks – 5 Ways to make it Simpler.

social media tasks

Social Media Tasks

Social media tasks can be time consuming, but here are 5 ways to make it simpler for you. There are only so many hours in a day and making the most of our time is crucial to growing our businesses, right? Social media platforms can make a huge positive impact on your business, yet many out there struggle with overwhelm from it.

This blog post shares 5 golden nuggets on how to best spend your time using social media for your business.

  1. Which social platforms are you going to use?

    You can’t be on them all, so figure out which social media platforms you want to be on (and find out where your audience is) Some questions to ask yourself are: Which platforms are people engaging with you the most? Where do you get the most visits to your website from?

 

2. Stick to a schedule or time block

Time management is my thing, i am amazing at it and I help clients manage their time better too. Time management is super important to any entrepreneur or freelancer. When you set time aside to manage your social media tasks, a lot gets done! So i regularly time block now and i work less hours because of it. Pick a days and times that you want to set aside for your social media tasks and stick to it.

 

Create a daily to-do list of social media tasks

Lists, lists and more lists. As if you haven’t got enough social media tasks and blogging to be getting on with right? I like lists and i like ticking them off. This week i have set aside Monday, Wednesday and Friday for my social media tasks, for scheduling mine and my clients posts. Then every day i set aside time to do the following:

  • Respond to comments
  • Comment on other peoples posts
  • Network online and engage in communities
  • Like all comments on my social media platforms

Make your time count and ENGAGE a ton!

Allocating time for building relationships SHOULD be part of your time allocated for your social media tasks. Notice above i put Network online and engage in communities? That’s what i’m talking about!

Yes it’s true, it means you actually have to talk to people 🙂 But it’s all online, so it’s super easy and can be done in your own time that suits you. See the word social? That’s why we have to engage.

I pretty much respond to every message, retweet and comment because those people are helping grow my business and getting it exposure. Yes i miss the odd one, we’re only human after all. BUT i do make time to do this, it’s so important.

Use tools to help with your social media tasks!

Ahhhhh tools, aren’t they great? So i keep it simple and use hootsuite to schedule posts. There isn’t enough time in my day (or yours) to be posting live every hour. Not to mention posting when you are sleeping to reach a bigger world wide. Let a scheduling tool do the work for you whilst you’re asleep.

Using tools will help grow your business and save you a ton of time. If you need any more recommendations, find me on Facebook Here. 

Hopefully these 5 tips will help you better manage and your daily social media tasks better in order to get the most out of your time.

Which tip/tips spoke to you the most? Let me know in the comments. Or add your own tips related to social media tasks.

For more blog posts that could help your business, Read More Here.

5 Marketing Tips To Master

marketing tips

5 Marketing Tips

Here are 5 marketing tips that every business large or small should master. We all want to grow our businesses and make the right decisions for it, but it can be hard with so much conflicting information out there. Most businesses hardest part is finding their customers/clients. If it was easy, we’d all be successful right?

What is Marketing?

In a nutshell, as Kotler and Armstrong said: Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

My 5 Best Marketing Tips

  1. Firstly, marketing starts by understanding your customers. Once you understand them, you learn how to best talk to them and where to market to them. That’s how those all important relationships are built.
  2. Understand that marketing is an ongoing process, a daily process that you don’t give up on.
  3. Find where your customers are and then market to them. That’s where number one comes in, you understand your customers, find where they are and then build relationships with them by effectively marketing to them.
  4. Invest in some amazing content. Don’t try and ‘fudge it’ and guess. Speak to someone like me and get help. You could waste years in business doing it wrong. My Content Packages are a hit and go down well.
  5. Lastly keep learning. Learn what’s current, keep up to date and master these marketing tips. Find people in your industry who are on top and see what they’re doing.

Marketing isn’t easy, it can feel relentless at times, consistency is key and keeping on top of trends is valuable too.

You don’t have to be everywhere, you just have to be where your clients are. Show up and be seen online. If you need help with your content, Contact Me here and let’s talk. My passion is growing businesses and helping them create relationships with their audience.

Share these marketing tips on twitter and help other businesses see what they need to do.marketing tips

Where is your audience?

where is your audience

Where is your audience?

Hey there ladies and gents. This is a little bit of a random blog post, usually i know what i am blogging abut the week before. But i want to talk on where is your audience.

I’m just on my sofa, sitting here and working on some client work. I’m just putting together a 12 week training course and right now I’m writing about content. But before we get into content creation, a question that you need to ask yourself is, where is your audience?

What’s your comfort zone platform?

Facebook might be your comfort zone, but is your audience on Facebook. Now, for me, Facebook groups have been really good for this business, and Instagram, LinkedIn, and Twitter is killing it at the moment. In my previous business, my online retail business selling corsets, Facebook was my zone. Over 175,000 likes, was earning tens of thousands a month from it.
But where is your audience? Are all your business people on Facebook? Are you in the fitness? Here’s a though, are you doing videos on Instagram? Try and change it up a bit. If you’ve been in your business for a year or more and you’re finding that you’re not getting a lot of traction from where you’re spending most of your time, start looking at other places. Start looking at where your audience might be. Start looking at your competitors. What are they doing? Where are they? Start thinking about different ways of approaching how you are putting your content out there.

A little homework for you to discover where is your audience hanging out.

You never know, within a few months, your business could dramatically do a full circle and change around just by making these small changes.
So sit down in a quiet environment for an hour or so. Turn off your Facebook notifications (biggest time waster there) and just have a look at what other people are doing. Write a list of 5-10 successful people in your niche.

A little bit of research goes a massive, massive way. If you are into fitness, look at Beach Body. I’m trying to think of some other names off the top of my head. I’m a bit of a Beach Body girl myself. Did an INSANITY MAX:30 workout today. Jullian Michaels who did the crazy popular 30 day shred years ago, check her out. Maybe you’re a coach? Check out Seth Godin; Dan Meredith, epic guy from the UK, says it how it is, I’ve learnt so much from him. He’s a business coach and is a lot of fun too.

Just go and find the people that are in your niche and find out what they’re doing, then go and find out where your audience is. Massively important, okay? And keep posting consistently. You’re not going to grow overnight. So just take some time. Don’t stress. You’ve got this, okay?

Take care.

Supporting women in business.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.