How To Sell On Facebook
The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.
Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.
#1: Choose the Right Facebook Page Type and Category
Naturally every business is different and how you optimise your Facebook Page to sell matters.
For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.
Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.
#2: Select that all important Call To Action Button
Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:
Here is a big one and one you’ll want to read over and over:
#3: Set Up a Shop Section
If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.
Here’s how to get started:
Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.
Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.
Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.
So have you learnt how to sell on Facebook?
Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.