Increase Sales with these 4 Magic Words
Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.
Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.
Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:
YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right) Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.
NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.
Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.
Your last 2 trigger words to increase sales:
The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.