5 Blogging Techniques
Ever woken up and thought ‘shit a blog is due out in half an hour’ and you haven’t done it? I’m guessing most of us have been there a some point. That’s why having these blogging techniques is going to help.
If you wake up with that deadline and aren’t able to use these blogging techniques, don’t try and write that blog post in half an hour, simply delay it. What I mean here is that writing a blog post for the sake of getting a post done is NOT a reason to blog. Trust me…your readers will feel it!
Each post must have a purpose beyond “filler content”.
Use these 5 key blogging techniques so that you never have to write a blog post for the sake of checking it off your “to do” list ever again.
1. Have a Defined Topic
It’s important that you know what your blog post will be about before you start writing it. You want to give your audience great content. Remember, this is about them, not you. It’s about providing value.
2. Spend Time on Your Title – It’s Massive!
The title of your blog post is what is going to be showing up EVERYWHERE! It’s the first touch point that prospective readers will see, so make it a good ‘un.
If it doesn’t grab their attention in a few seconds, you’ve basically failed. So don’t whip it out of thin air last minute, or wait until the very end and then write something random.
3. Your Opening Line
Your opening line, that first sentence is crucial. If you haven’t got them hooked within seconds, they won’t hang around to read more. You’ve got them on your blog, now you need to keep them there!
Your title and first sentence will make or break or post. A good visual will help too. Right at the top, grabbing peoples eye.
Why? With the internet so saturated and schedules so full, you have 3-7 seconds to hook your reader so well that they choose to stay instead of doing something else. They will make their mind up that quickly.
4. Make it Easy to Read and Share
It’s so important that your posts are easy to read AND easy to share, so that your message can be spread far and wide via social media. Have share buttons on the bottom of each of your posts or a floating side bar.
5. Read It Out Loud
Yep, read it out loud to yourself and see how it sounds. If you think it sounds crap, so will your audience. If there are sentences or paragraphs that don’t flow, fix them! Simples.
Make sure there is a graphic or 2 in there that catches peoples eye. If you’re rubbish at creating them, get a graphic designer to create your next 10 blogging banners for you. Or ask me.
Lastly, reading out loud is a great way to catch any pesky typos or grammatical errors before you hit the “publish” button.
Whether you are a seasonal blogger or just starting out, or maybe you just needed a kick up the behind, these tips will get you well on your way to blogging regularly and effectively.
If you’re already blogging regularly, which one of the blogging techniques above do you think is the most crucial? Please comment below.