5 Blogging Techniques To Master Blogging

blogging techniques

5 Blogging Techniques

Ever woken up and thought ‘shit a blog is due out in half an hour’ and you haven’t done it? I’m guessing most of us have been there a some point. That’s why having these blogging techniques is going to help.

If you wake up with that deadline and aren’t able to use these blogging techniques, don’t try and write that blog post in half an hour, simply delay it. What I mean here is that writing a blog post for the sake of getting a post done is NOT a reason to blog. Trust me…your readers will feel it!

Each post must have a purpose beyond “filler content”.

Use these 5 key blogging techniques so that you never have to write a blog post for the sake of checking it off your “to do” list ever again.

1. Have a Defined Topic

It’s important that you know what your blog post will be about before you start writing it. You want to give your audience great content. Remember, this is about them, not you. It’s about providing value.

2. Spend Time on Your Title – It’s Massive!

The title of your blog post is what is going to be showing up EVERYWHERE! It’s the first touch point that prospective readers will see, so make it a good ‘un.

If it doesn’t grab their attention in a few seconds, you’ve basically failed. So don’t whip it out of thin air last minute, or wait until the very end and then write something random.

3. Your Opening Line

Your opening line, that first sentence is crucial. If you haven’t got them hooked within seconds, they won’t hang around to read more. You’ve got them on your blog, now you need to keep them there!

Your title and first sentence will make or break or post. A good visual will help too. Right at the top, grabbing peoples eye.

Why?  With the internet so saturated and schedules so full, you have 3-7 seconds to hook your reader so well that they choose to stay instead of doing something else. They will make their mind up that quickly.

4. Make it Easy to Read and Share

It’s so important that your posts are easy to read AND easy to share, so that your message can be spread far and wide via social media. Have share buttons on the bottom of each of your posts or a floating side bar.

5. Read It Out Loud

Yep, read it out loud to yourself and see how it sounds. If you think it sounds crap, so will your audience. If there are sentences or paragraphs that don’t flow, fix them! Simples.

Make sure there is a graphic or 2 in there that catches peoples eye. If you’re rubbish at creating them, get a graphic designer to create your next 10 blogging banners for you. Or ask me.

Lastly, reading out loud is a great way to catch any pesky typos or grammatical errors before you hit the “publish” button.

Whether you are a seasonal blogger or just starting out, or maybe you just needed a kick up the behind, these tips will get you well on your way to blogging regularly and effectively.

If you’re already blogging regularly, which one of the blogging techniques above do you think is the most crucial? Please comment below.

 

 

 

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.