Investing in your business
Boring as it may sound, investing in your business is super important… so keep reading! I find most new businesses have no idea where to start with investing within their business and things are all a little (or a lot) jumbled up in their mind.
I’m here in Orlando
.So if you’re in my Facebook Group you’ll know i am in Orlando and at a huge business conference. Why am i here and why have i travelled all the way from the UK to the USA? I’ll tell you why: because i am learning from some amazing people. Not just to grow my business, but to help You grow yours too. Investing in your business is the only way to grow your business ladies (and any gents reading) You will never know it all on your own by reading thousands of hours of free online info.
Just yesterday i listed to someone from Google speak and some other superb speakers and already i know how i am going to help current and new clients. I am not here to convince you to work with me, you either will or you won’t, but i insist at Some point that you do invest in your business, whether it be with me or someone else.
How will you invest in your business?
Investing in your business can mean a one hour coaching call to get your mind straight, it could be outsourcing your content or blogging. It could be a bunch of other things.
Don’t have the money to invest? Seriously, most people have the money to buy takeaways every weekend or get a new tattoo, yet they won’t invest in their business? Those aren’t the clients i want to work with anyway. I want to work with Serious awesome people who truly want to grow their business and succeed.
I read a book years ago when i first starting working for myself and it gave great advise. It said everyone has the money to invest if they truly want it. Sell shit of eBay, sell on local FB pages! Because let’s face it… we all have stuff around the house we don’t need and can sell. That’s exactly how i got the money together for my first few Facebook Adverts. In turn i started turning over 5 figures a month in my previous retail business and was killing it! Do you want the same?
Time you did some thinking…
If you’re serious about growing your business, then decide what you’d like to outsource. Or what you truly need help with and let’s connect.
Join my Facebook Group and let’s connect.
Plan To Succeed or Plan To Fail
Plan to succeed or plan to fail – ever heard of that saying? Probably a 1000 times right? If you don’t plan to succeed in your business and sit down and actually start planning how you’re going to succeed, how will you succeed? This saying applies to all of the New Year’s resolutions people made a couple of months ago – getting in shape, becoming financially stable, and yes, your social media strategy, too. Have you succeeded in sticking with the plan?
Tips on how you can plan to succeed.
Throughout December, i got planning, i wanted and of course still do, for 2017 to be my best year yet, especially after a hard 2016. So i sat down and started to plan to succeed. I bought a couple of fabulous journals and planners and got started. It really helped me clear my head and get focused. Here are some tips to get started (it’s not to late to succeed and plan, we’re only in February)
- Prioritise your goals and decide how you plan on achieving them. Write down step by step how you are going to achieve those goals.
- Know your business objectives. What are you actually trying to achieve on social media? Building your email list? Building relationships? (which you should be doing anyway) Making sales? For example, if you’re wanting to drive sales but push image-heavy content with no easy click-through option, users will drop off and you will fall short of accomplishing your website traffic & sales quota.
- Huge tip before you write your strategy: Tell your story, don’t just try to sell to people all day long.
- Now start writing that strategy. Decide which social media platforms you are going to concentrate on. How often will you post and what times of day? (Then you have to actually stick to this)
What does your audience want to see?
Most of all, your audience wants an experience. They want to feel special, feel like they matter and of course want to see great customer service. Another thing, find out what your audience is passionate about and get focused on that. Lastly, show your audience your passion. This is such a simple marketing tactic, yet so many companies are missing the boat.
Then maybe do the odd competition or giveaway. It doesn’t have to be a full make up set or item of clothing, it can be a discount code. People just love entering competitions, i’ve been doing it on This Facebook Page for years on and off and it works.
I hope after reading this you found a nugget or 2 and can put some fire into your strategy, or at least start one of you haven’t got one.
Believe In Your Business and Yourself ~ Super Important.
Do you believe in your business? Is it a passion of yours? I remember when i opened my first business 4 years ago and i remember i couldn’t figure out what i wanted to do, but the only thing i do remember thinking was that whatever i did, i had to be passionate about it. That’s when my first retail business launched.
So why didn’t i keep doing what i did back then? Easy, i lost my passion. I have found that this year more than ever, i’d like to help other businesses and help them grow, i have found a real satisfaction from helping other businesses in areas i know i am good at. I believe in myself and you have to believe in yourself too, not to mention believe in your business.
What do i mean by believe in your business?
You have to believe it can work and believe that you can make it work. Do you want to make a difference? Do you want to see more than just seeing the money come flowing? Naturally when you first open your business, all you think is money to begin with, but somewhere along the line, you start to find that other areas will excite you too. You want to solve someones problem and when they email you thanking you for helping/solve their pain point, you will find yourself with a big grin on your face. Knowing you’ve made a difference is a huge sense of achievement.
When a client emails me and say’s ‘Thanks for the awesome posts on my Facebook page this week” it makes me happy. It makes me even happier when they say someone bought something from one of those posts or signed up to one of their webinars. I am in business to help people and lighten their load by helping businesses write blogs and help them on their social media platforms.
Keep believing in yourself and believe in your business.