Where is your audience?

where is your audience

Where is your audience?

Hey there ladies and gents. This is a little bit of a random blog post, usually i know what i am blogging abut the week before. But i want to talk on where is your audience.

I’m just on my sofa, sitting here and working on some client work. I’m just putting together a 12 week training course and right now I’m writing about content. But before we get into content creation, a question that you need to ask yourself is, where is your audience?

What’s your comfort zone platform?

Facebook might be your comfort zone, but is your audience on Facebook. Now, for me, Facebook groups have been really good for this business, and Instagram, LinkedIn, and Twitter is killing it at the moment. In my previous business, my online retail business selling corsets, Facebook was my zone. Over 175,000 likes, was earning tens of thousands a month from it.
But where is your audience? Are all your business people on Facebook? Are you in the fitness? Here’s a though, are you doing videos on Instagram? Try and change it up a bit. If you’ve been in your business for a year or more and you’re finding that you’re not getting a lot of traction from where you’re spending most of your time, start looking at other places. Start looking at where your audience might be. Start looking at your competitors. What are they doing? Where are they? Start thinking about different ways of approaching how you are putting your content out there.

A little homework for you to discover where is your audience hanging out.

You never know, within a few months, your business could dramatically do a full circle and change around just by making these small changes.
So sit down in a quiet environment for an hour or so. Turn off your Facebook notifications (biggest time waster there) and just have a look at what other people are doing. Write a list of 5-10 successful people in your niche.

A little bit of research goes a massive, massive way. If you are into fitness, look at Beach Body. I’m trying to think of some other names off the top of my head. I’m a bit of a Beach Body girl myself. Did an INSANITY MAX:30 workout today. Jullian Michaels who did the crazy popular 30 day shred years ago, check her out. Maybe you’re a coach? Check out Seth Godin; Dan Meredith, epic guy from the UK, says it how it is, I’ve learnt so much from him. He’s a business coach and is a lot of fun too.

Just go and find the people that are in your niche and find out what they’re doing, then go and find out where your audience is. Massively important, okay? And keep posting consistently. You’re not going to grow overnight. So just take some time. Don’t stress. You’ve got this, okay?

Take care.

Supporting women in business.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.