Social Media – Should i give up on it?
Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.
So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.
Here’s the thing with social media…
The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.
If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.
Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.
The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?
Is social media harming your business?
If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.
Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?
We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.
Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.
I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.