Is Your Social Media Campaign Working?
What makes a social media campaign work? It’s a question most Think they know the answer to, but it is in fact something a little different.
Did you initially think that a working social media campaign means more sales? Well most would think that. But no, it firstly all starts with building relationships. This is a key fact that many small businesses, no matter their niches tend to neglect and then find they are losing customers. Customer care is the most important factor here.
Let’s look into how to make a social campaign work for you.
So we have established that the first key point here is to build and create long standing relationships with your customers.
If you are asking yourself questions like ‘but how do I do this?’ or ‘when will I see the money?’ then we have problems there that we need to sort out first. In this day and age, people are buying from social media platforms more and more and people want to buy from businesses that they know, like and trust. If you’re solely reliant on the end result (Money) then you won’t be in business for long. If you need help with this, see how we can help manage your social media platforms and start building awesome relationships with your audience HERE.
Now remember, you cannot systemise relationships, but you Can schedule your posts ahead of time (all organised business owners need to be doing this). Also you need to remember you are not just pushing your product on people, you are asking questions, you are posting great images with quotes that your target audience will relate to. Try posting at the end of the day ‘Describe your day in just 3 words’ and you’ll see the interaction. Now don’t forget to engage with those that reply too!
So what else makes a social media campaign work?
Well consistency of course! If you’re not consistent and only showing up when you want sale, then you’re not building relationships. This is where scheduling is great. I am off on a spa day tomorrow and will have everything scheduled for tomorrow by this afternoon, then all I need to do is pop in a few times to say hi and answer peoples questions.
One final big Tip: Learn how to like your audience, become their friend and they Will like you back.
Sonya ~ Helping to put you on the social media map.