Why Social Marketing is So Important.

Why Social Marketing is so important and what you should be doing as standard.

It’s no secret that social marketing works and it’s been around a few years (or more) now and it’s no longer a fad. We’re pretty sure it’s here to stay in fact.

Is Social Marketing Facebook?

Social marketing is anything from Facebook, Twitter to blogging. Which are you doing? If you’re not doing any, it’s time to jump straight on that bandwagon and get going. Not to mention email marketing and Instagram.

Just about everyone i know is on Facebook at least several times a day and Facebook is a huge platform that yes, you can sell on. Don’t think you can? These are just 2 of our clients that we help with social marketing The Burgandy Boudoir and 192 Candle Co who both sell very effectively on Facebook. Both companies use social marketing strategies taught and helped by us. social marketing, be heard online

It simply isn’t enough anymore to just have a website, no matter how awesome your website might actually be. These days your website extends to your social media platforms, where you should be actively social marketing. Are you?

I understand that if you’re brand new to this, it can be extremely daunting. I recently had a consultation with a company in the USA who wanted help with his social marketing across Facebook, Twitter and Email Marketing. Unfortunately his plan was nowhere close to the standard we could provide and was a little shocked at what we provide in terms of service.
I am extremely happy to discuss your social marketing idea with you and what we can offer you. You may have seen our prices and thought…. Eeeeeek! Not a problem, we also offer a consultation and you can book me for a one off fee to set up a plan that will really jump start your social marketing within the first hour of you putting the strategy into practice.

Now here’s the thing, you don’t need to be on every social media platform to successfully market online, you just need to be good at maybe 2-3. social marketing and blogging

What You’ll See With Social Marketing. 

Firstly you get to speak and see your target audience up front and personal. Pretty fantastic right? You get to answer their problems right away too and continue to provide fantastic customer service through other channels than just answering the odd email.

Secondly you get to be on call for your customers and be there at times they are online and not necessary just via email during business hours.

Thirdly (and an important one) it will get you more sales. Ultimately that is the goal right?

Lastly bonus, you will find customers you didn’t know existed and get this, customers who didn’t know you existed will find you too! Woohooo, pay day or what?

Basically, social marketing and social media is where you and your business need to be Now. If you’re not doing it, let us help you set it up. Yesterday was the time to start being active on social media, you are missing a ton of opportunities…. and sales. People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate. Ditto if your website looks like it was ripped off of somebody’s GeoCities page circa 1998.
I have contacted many a company through their Facebook and Twitter pages and resolved issues with them.
Don’t be left at the side of the road… Think about it.

Social Success with Sonya


  1. Great first attempt. What I know you for are your graphics that grab you in. Your headlines did that too. I know you know this stuff, but so does a zillion others. So distinguish yourself from the get go. Make this first blog sound & look different. This blog seems geared to new businesses. Is this going to be your niche?

    Looking forward to seeing what & how you grow.

    • Yes Rosylun, this is geared up towards small businesses and is just a first blog post on this site.

  2. Great start girl. So glad to see you on the SM realm as it truly is a passion of yours.. you can tell from back in your BB days.. seems like just yesterday huh? lol

    SM is so important and you have to have goals in mind… great reminders for the business owners. YEA!

  3. Great blog post, on a intro to what you do and getting the SEO search terms in too!

    Getting the content plan sorted is half the battle at the beginning as you have so much to do when setting up a website. Great first post!

  4. Great information, Sonya. BTW, I love your new name:-) This is great information for small businesses to keep in mind.

  5. So many businesses don’t understand social media marketing and are hesitant to hire a professional. Thanks for highlighting at least four advantages that businesses receive from using social media in their marketing efforts. I’m not sure how any business can survive these days without having a social media presence. Congratulations on your new endeavor and I look forward to reading more from your blog! 🙂

    • It’s true, being on social media is kind of expected these days isn’t it.

  6. I love your new name! I am guessing it is not unusual to find a business owner that doesn’t have a complete plan and strategy in place for social media. I feel like I am flying by the seat of my pants some days!

    • I think many of us are sometimes. Running your own business is so much harder than people anticipate.

  7. We stumbled through social marketing in the beginning without any help from the professionals. Bad idea. What you do is so important and if I were starting over, I would definitely hire you to take care of it all. Great blog!

    • Many people are scared to take the plunge, it’s only later down the line we wish we had asked for help earlier on.

  8. Loving your new name, Sonya! I know you will be very successful helping others to be successful on social media. It’s good you have reminded business owners of why they need to be active on social media. Best of luck to you!

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