Why Social Marketing is so important and what you should be doing as standard.
It’s no secret that social marketing works and it’s been around a few years (or more) now and it’s no longer a fad. We’re pretty sure it’s here to stay in fact.
Is Social Marketing Facebook?
Social marketing is anything from Facebook, Twitter to blogging. Which are you doing? If you’re not doing any, it’s time to jump straight on that bandwagon and get going. Not to mention email marketing and Instagram.
Just about everyone i know is on Facebook at least several times a day and Facebook is a huge platform that yes, you can sell on. Don’t think you can? These are just 2 of our clients that we help with social marketing The Burgandy Boudoir and 192 Candle Co who both sell very effectively on Facebook. Both companies use social marketing strategies taught and helped by us.
It simply isn’t enough anymore to just have a website, no matter how awesome your website might actually be. These days your website extends to your social media platforms, where you should be actively social marketing. Are you?
I understand that if you’re brand new to this, it can be extremely daunting. I recently had a consultation with a company in the USA who wanted help with his social marketing across Facebook, Twitter and Email Marketing. Unfortunately his plan was nowhere close to the standard we could provide and was a little shocked at what we provide in terms of service.
I am extremely happy to discuss your social marketing idea with you and what we can offer you. You may have seen our prices and thought…. Eeeeeek! Not a problem, we also offer a consultation and you can book me for a one off fee to set up a plan that will really jump start your social marketing within the first hour of you putting the strategy into practice.
Now here’s the thing, you don’t need to be on every social media platform to successfully market online, you just need to be good at maybe 2-3.
What You’ll See With Social Marketing.
Firstly you get to speak and see your target audience up front and personal. Pretty fantastic right? You get to answer their problems right away too and continue to provide fantastic customer service through other channels than just answering the odd email.
Secondly you get to be on call for your customers and be there at times they are online and not necessary just via email during business hours.
Thirdly (and an important one) it will get you more sales. Ultimately that is the goal right?
Lastly bonus, you will find customers you didn’t know existed and get this, customers who didn’t know you existed will find you too! Woohooo, pay day or what?
Basically, social marketing and social media is where you and your business need to be Now. If you’re not doing it, let us help you set it up. Yesterday was the time to start being active on social media, you are missing a ton of opportunities…. and sales. People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate. Ditto if your website looks like it was ripped off of somebody’s GeoCities page circa 1998.
I have contacted many a company through their Facebook and Twitter pages and resolved issues with them.
Don’t be left at the side of the road… Think about it.