Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?


Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?


What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?


When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?


Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.




  1. Hi! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any recommendations?

  2. I really like how you defined some areas that I would not have thought of. What I notice about myself is that I want to enter into another market when I need to nurture the one I have!

  3. As an old journalist by trade, those questions work for me regarding most decisions! I love how you reframe them for business and social media, Sonya!

  4. This is a great reframing of the traditional ‘who, what, where, when and why’ we often hear about in writing and in business. Designing a website is challenging as it is, so having a clear picture before, is a recipe for success in our very crowded online world. Thanks for sharing your ideas, Sonya!

  5. Wonderful tips, Sonya. Reusing the old reporters’ questions – “what, when, where, who and why” – to find your target audience is really clever and makes a lot of sense.

  6. I love the simplicity of this. I have found that in identifying my target market, I also have to work on my own identity. As a psychic medium people often expect me to dress in flowing clothes and wear symbols and crystals. It makes me laugh. Nevertheless, I do what I can to attract those who are looking for clarity.

  7. All good points Sonya. It’s important to revisit those answers from time to time. As we are blogging and growing, we can find ourselves connecting to a new target market.

  8. “Identifying your target audience can be a very difficult exercise.” Truer words were never spoken. Despite all the great advice on honing in on your target audience, including yours, it is still so challenging to do! Thanks for the reminders not to let this go!

  9. Sonya, these are all excellent questions to ask ourselves. You raised some great points that I hadn’t thought of… or certainly haven’t connected these things with my message.

  10. It is amazing how we sometimes forget these simple questions that could help us identify our target audience and market effectively to them. Thank you for these tips, Sonya.

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