Content Marketing Trends
Content marketing trends that have been trending through 2016 and don’t appear to be changing. As we approach the end of 2016, content marketing is as competitive as ever and you’re just going to have to get even better at it in 2017 or hire someone to help you. Here are some the trends that have made people a ton of money this year and can be taken into 2017 to help You make a bunch of money too:
Quality over quantity ALWAYS
With newsfeeds being as chaotic as ever and free reach on Facebook being almost non existent compared to say 4 years ago, competition is certainly growing. Pretty much anyone can create a meme these days, but it’s all about the Quality of that meme. A true content marketer spends time on their graphics and creates beautiful pieces that are eye catching and what their audience wants to see. Instead of just throwing any old content out there, spend time creating GOOD content. People want to see new things.
2. Video Marketing
Video marketing has taken over 2016 and it will continue to grow. I must admit, i have not been very active in any form of video marketing and i know i need to get so much better at it. It will be one of my goals in 2017 to do at least one video a week. How often do you do a Facebook live or jump on periscope? Will it be one of your 2017 goals?
3. Instagram is Rising
Business owners are finding Instagram is a great way to get eyes on your content, i for one have found it is working a treat. I create great graphics for IG, post 2-3 times a day and every post has real value. People are interested, they are interacting. It’s fabulous. It’s one of my favourite places to hang out with my clients. One of my biggest tips on using Instagram, ensure you are using the correct size graphics and make them pop. If you’re no good at creating graphics or they take you hours a week, consider outsourcing this task whilst you concentrate on the rest of your business. You’ll soon find you’re making your money by making this small investment.
4. Storytelling – Keeping content marketing real
People like to talk, people also like real people and will relate to businesses who keep it real. Tell a story every now and then whilst posting on social media, let people see there is a real person behind your business. Not someone who is just trying to sell to them every chance they get.
Let’s make 2017 fabulous
These marketing trends are going nowhere fast and will only get even more competitive as the years go on. So sit down, plan what content you want to share next year, decide what your message is. Don’t forget to make a great graphic for all those fantastic blog posts you’re going to write and all those posts on social media that you’re going to share. Don’t be afraid of new things. When we step out of our comfort zones, great things happen. I know video marketing is where it will begin to happen for me, i just need to get ready and get it done, no excuses! It’s so easy to tell yourself you can’t, or maybe next week… STOP! Make 2017 happen for you.
You got into business because you didn’t want the 9-5, you didn’t want the commute and you wanted to be your own boss. I wanted financial freedom and to be there for the kids, do the school runs daily. So let’s do this, let’s make 2017 amazing. Get out your diary and start making notes on the things you’re going to do to make 2017 a much better year for you and your business.