8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

linkedln Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

You don’t understand.

Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?

It’s unfair, you think.

You work your DAMN hardest too!

But, there’s a reason for your lack of engagement.

And that is — you are making some of the biggest mistakes that can be made on LinkedIn.

To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.

I specifically asked them:

“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”

And these were their answers:

8 Mistakes You Are Making On LinkedIn… Without Even Knowing

Michaela Alexis, Grade A Digital

I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.

I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.

Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.

Thomas Ma, Sapphire Apps

People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.

The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.

Gilles De Clerck, Salesflare

Link dumping.

Some people still seem to confuse social media with link sharing platforms.

They post a link to some piece of content they have an interest in and that’s that.

Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.

There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.

Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.

And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.

Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.

There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.

Ben Bradbury, Glisser

I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?

LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.

Vin Clancy, vincentdignan.com

People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.

You need a fast follower/connection growth strategy.

Harsh Jani, Nextures

One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!

Hailey Friedman, Growth Marketing Pro

One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.

Manu Goswami, RafikiMedia

The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.

Your Next Step

Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.

Now that you have seen the possible mistakes you’re making, it’s time to change.

Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.

5 Marketing Tips To Master

marketing tips

5 Marketing Tips

Here are 5 marketing tips that every business large or small should master. We all want to grow our businesses and make the right decisions for it, but it can be hard with so much conflicting information out there. Most businesses hardest part is finding their customers/clients. If it was easy, we’d all be successful right?

What is Marketing?

In a nutshell, as Kotler and Armstrong said: Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

My 5 Best Marketing Tips

  1. Firstly, marketing starts by understanding your customers. Once you understand them, you learn how to best talk to them and where to market to them. That’s how those all important relationships are built.
  2. Understand that marketing is an ongoing process, a daily process that you don’t give up on.
  3. Find where your customers are and then market to them. That’s where number one comes in, you understand your customers, find where they are and then build relationships with them by effectively marketing to them.
  4. Invest in some amazing content. Don’t try and ‘fudge it’ and guess. Speak to someone like me and get help. You could waste years in business doing it wrong. My Content Packages are a hit and go down well.
  5. Lastly keep learning. Learn what’s current, keep up to date and master these marketing tips. Find people in your industry who are on top and see what they’re doing.

Marketing isn’t easy, it can feel relentless at times, consistency is key and keeping on top of trends is valuable too.

You don’t have to be everywhere, you just have to be where your clients are. Show up and be seen online. If you need help with your content, Contact Me here and let’s talk. My passion is growing businesses and helping them create relationships with their audience.

Share these marketing tips on twitter and help other businesses see what they need to do.marketing tips

What’s a Mompreneur?

what is a mompreneur

What’s a Mompreneur?

So what’s a mompreneur then? It’s basically slang for a woman who runs her own business and has small children. At first i thought the word was a bit of a crappy word, but actually, it’s very accurate. I did find it a bit demeaning when i first heard it, but really, it’s just saying you’re a mum And an entrepreneur. If people want to call me a Mompreneur, they can, i take no offence. I was even entered into a competition for Mompreneur of the year when i lived in London. i didn’t win…. but still.

So what’s the difference between an entrepreneur and a mompreneur?

The leap is actually pretty huge! Not to mention the significant commitment involved. Being a mompreneur is no longer just your schedule to consider. But that of your team, your clients, your need to cover the costs on a monthly basis and hopefully walk away with a salary. I don’t think i took a salary for the first two years of being in business. That’s why i now help women cut the corners that waste time and help women with their time management. Because when we get the time management in check, the rest starts falling into place when we also have strategies in place.

Home office advantages.

There are also some great home office advantages. Rather than having to rent office space, us momprenaurs tend to work from a home office (or the dining room table) which i did for 2-3 years.

Consider that with a home office you likely write off a lot of your expenses such a home phone, Internet etc… as part of your in-home office so you aren’t actually incurring new expenses but rather now sharing the load of those expenses between your business and your household. Total bonus right?

With offices outside of the home, you now have a petrol (gas) expense (that you can’t write off) for your commute, you now have rent, utilities, business insurance etc. All significant, all risky until you really have a dependable and steady cash flow.

So really, being called a mompreneur is ok and don’t allow it to make you feel any less important. The fact that you’re a mum and running a business is actually pretty amazing!

 

 

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Summer Gremlins In Your Business

summer gremlins in business

Summer Gremlins are coming!

Good day!  How are we doing, my lovelies? Today i want to talk about those summer gremlins that are hiding dormant ready to come out and invade! Think i’m nuts? Keep reading…
I wanted to talk about summer seeing as it is on its way.

What are summer gremlins then?

As I said, summer’s coming and the summer gremlins definitely get most business owners. Now you may think that’s a little bit funny, but it’s true. I for one know what it’s like. You’ve got the kids at home, you’ve got everything going one, you’re trying to work from your home office, and as a result shit’s just not getting done. You’re being bugged all time, you’d rather be sitting outside with a beer or a coffee or whatever. The summer gremlins take hold of most business owners and therefore you stop being proactive. (See, they do exist)
So it’s really during the summer they come out to play, because there’s so many other things that distract you. We come across stumbling blocks in business often, mostly we deal with them and move on. In the summer though, you are more likely, it’s proven, to just say, “Meh, can’t be bothered anymore.” So let me tell you – Don’t be that person!

What do you want to achieve this month?

What I want to ask you is this: What was one thing that you want to concentrate on this month? Which one thing do you want to achieve? Is it that you want to be more consistent of Facebook? Is it that you want to promise to do two lives every week on Facebook? Or maybe it’s that you wanna grow your email list or create your first opt-in? What is that one thing that’s really important to you?

What i want to achieve this month.

Now for me, it’s to develop properly and complete the first third of my new 12 week coaching programme. I don’t want tell you too much about that, however, what’s coming is going to be amazing. I ran this by a mentor earlier this week, and she was so excited. She knows a lot of business people and she doesn’t anyone that’s doing this programme, and she’s super excited. Which has made me even more excited! Further more, if nobody else doing it, then you need to be thinking you want to be the first in line for it.

I want you to tell me what ONE thing you want to achieve this month.

Being Myself and Doing Things Differently In Business!

Being Myself and Doing Things Differently!

Being myself in day to day life is easy, but in business i found i was a completely different person. It hasn’t really bothered me… until now. This week i started paying attention to a group i had joined on Facebook last year, but not really paid much attention to. (Coffee with Dan), warning, the man can be crude and swears, if this doesn’t bother you, crack on! But something felt off this week and i decided to go in there and get involved. I saw an advert to join Dans paid site and immediately went for it, it felt right. I have always listened to my gut. Long story short, shit got real! As in REAL deep! I went in there and said i didn’t know who i was really targeting etc and got some links to training modules.

I had spend the first night barely sleeping worrying, I didn’t know who i wanted to be in business. Guess what happened? I knew within half a day exactly who i wanted to be once i asked for help, who i wanted to target and what my ideal client would look like. It was never ever this clear until that very moment yesterday. I have been part of that paid group for just 3 days and i have changed full circle. It’s true that I am a no nonsense kind of woman, i take no shit, but i am one of the kindest people you’ll ever meet. I want to portray that in my business.being myself

So what do i want to do being myself?

I still want to help people on social media, of course i do! But here is who i truly think i can resonate with and help the most. Women in business, mums, women who lack self confidence. I’m going add motivational and general business coaching to my services. I feel so many women are held back by their lack of belief or by being given the wrong information and then get so stressed and confused. I am here to change that and get you rolling girls!

Coaching with me

Coaching with me will involve motivational and inspirational coaching, i am huge on mindset. I will help you find your ideal target, who you should be targeting with your business and how to free up your time so that you can spend more time with your kids, your family, your partner/husband or find time just for you. I’m a single mum, the kids dad doesn’t play a big part in their lives at all, so it’s really important that i get that time alone. Because when they’re not at school, they’re with me.

Because i get up so early to work on personal development and work out, by the time the kids go to bed, i don’t get much time for myself because i go to bed early too. These 5.30am’s can get pretty exhausting, but boy do i sleep better for it. So i ensure a couple of times a week i find time for me, an hour or two just to ‘do me’. No work, so client calls, no blogging or scheduling, just coffee and Netflix! Imagine that, in the middle of the day. That’s what i can help you with too.

I’d love to connect with you, you can join my private Free group on Facebook Here.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

How to blog and not just throw content out there.

how to blog

How to blog and not just throw content out there.

How to blog – do you know how? So i i recently came across a post in a group i belong to on Facebook for people in business and someone was asking for help with blogging. So i reached out of course. But then i started reading all the comments on this post and all the ‘just do it yourself’ and ‘just sit and write’ replies. Seriously, it got me a little upset. Blogging is not just journaling, there are structures that need to be followed, looking at templates that are readable and so much more. Not to mention SEO, tags and headings etc. Learning how to blog is not an overnight thing. Blogging is certainly not typing out an email and just sending it out.

How to blog – the basics.

So i have been blogging for years and i love it. I have blogged from anything in the fashion industry to plastic bags. I currently blog for this company and yes i now know a lot about plastic bags now! But blogging is not just about writing and i had to learn how to blog effectively.

Firstly, i have always used WordPress, it is google friendly and almost every blog i see ranked on Google is a wordpress blog. WordPress provides great plug ins and has some great templates too. Secondly, do a little SEO training, spend time reading up on it or with someone who really knows their stuff. I have had Skype calls with Kristen Wilson, she has been invaluable in helping me in the unknown world of SEO. Oh and learn about heading tags too, they make a difference.

Then you’ll need to learn about tagging your graphics that go into the blog post and how to weave your key words into the post without keyword stacking.

These are truly just the basics on how to blog, there is more to learn. This is why people hire me to blog for them. I enjoy it, i know how to write and most importantly, i know how to blog the Right Way!

Contact me here if you are interested in taking up my blogging services.

 

Plan To Succeed or Plan To Fail

plan to succeed

Plan To Succeed or Plan To Fail

Plan to succeed or plan to fail – ever heard of that saying? Probably a 1000 times right? If you don’t plan to succeed in your business and sit down and actually start planning how you’re going to succeed, how will you succeed? This saying applies to all of the New Year’s resolutions people made a couple of months ago – getting in shape, becoming financially stable, and yes, your social media strategy, too. Have you succeeded in sticking with the plan?

Tips on how you can plan to succeed.

Throughout December, i got planning, i wanted and of course still do, for 2017 to be my best year yet, especially after a hard 2016. So i sat down and started to plan to succeed. I bought a couple of fabulous journals and planners and got started. It really helped me clear my head and get focused. Here are some tips to get started (it’s not to late to succeed and plan, we’re only in February)

  • Prioritise your goals and decide how you plan on achieving them. Write down step by step how you are going to achieve those goals.
  • Know your business objectives. What are you actually trying to achieve on social media? Building your email list? Building relationships? (which you should be doing anyway) Making sales? For example, if you’re wanting to drive sales but push image-heavy content with no easy click-through option, users will drop off and you will fall short of accomplishing your website traffic & sales quota.
  • Huge tip before you write your strategy: Tell your story, don’t just try to sell to people all day long.
  • Now start writing that strategy. Decide which social media platforms you are going to concentrate on. How often will you post and what times of day? (Then you have to actually stick to this)

What does your audience want to see?

Most of all, your audience wants an experience. They want to feel special, feel like they matter and of course want to see great customer service. Another thing, find out what your audience is passionate about and get focused on that. Lastly, show your audience your passion. This is such a simple marketing tactic, yet so many companies are missing the boat.

Then maybe do the odd competition or giveaway. It doesn’t have to be a full make up set or item of clothing, it can be a discount code. People just love entering competitions, i’ve been doing it on This Facebook Page for years on and off and it works.

I hope after reading this you found a nugget or 2 and can put some fire into your strategy, or at least start one of you haven’t got one.

Free Blog Traffic Ideas In An Instant

Free Blog Traffic Ideas In An Instant

free blog traffic

Free blog traffic right? Yes Please!  Most businesses want to get out of paying for advertising where they can, especially new businesses that are fresh off the ground. So i wanted to give you a few ideas to get free traffic to your blog without paying a penny.

Now firstly, you do need to have some blog posts to share and i will recommend you blog weekly. Why? It keeps your website active and has keywords sewn in throughout the blog that are relevant to your market. Not to mention,  a well written blog will get people reading. If you’re unsure how to blog effectively, then please do reach out and let me teach you. Otherwise you will waste hours of your life blogging ineffectively.

What Should I Blog About?

Blog about your business and what’s going on in your niche. I help businesses with their social media marketing and blogging, so i write about what’s current, how great content can change your online marketing etc. So for example if you’re in the fashion industry, write about current trends, current colours etc. Make it interesting, ensure your graphics are good and your headlines stand out. Need help with this? Book a One Hour Consultation with me.

5 Free Blog Traffic Ideas

Here are my 5 free blog traffic ideas that you start implementing right away:

  1. Here is one people don’t do often but is still a great way to get eyes on your business: Join forums that are in your niche and help answer peoples queries. You put set yourself as an authority amongst groups this way. Then when the timing is right, they’ll ask for more info and you give them your link.
  2. Post your blogs on social media platforms. Twitter drives a ton of traffic my way. So ensure you’re posting your blog out there on popular social media sites.
  3. Blog commenting: Huh? It’s easy. Find other blogs to comment on and on almost every blog there is an option to add your URL, this creates free traffic.
  4. Write GREAT Blogs! Yes, it’s simple, ensure you have weekly blogs and make them great. Don’t forget to share the old ones too – Repurpose Your Content.
  5. Guest blogging. This isn’t something i do, but would love to start getting into. Find someone who is relevant to your niche and swap blog posts.

Those aren’t so difficult right? You can start implementing these right away and don’t forget, post daily (several times) on your social media platforms. This will drive free traffic to your blog and also show people you know what you’re talking about.