Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.
8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn
You don’t understand.
Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?
It’s unfair, you think.
You work your DAMN hardest too!
But, there’s a reason for your lack of engagement.
And that is — you are making some of the biggest mistakes that can be made on LinkedIn.
To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.
I specifically asked them:
“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”
And these were their answers:
8 Mistakes You Are Making On LinkedIn… Without Even Knowing
Michaela Alexis, Grade A Digital
I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.
I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.
Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.
People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.
The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.
Gilles De Clerck, Salesflare
Some people still seem to confuse social media with link sharing platforms.
They post a link to some piece of content they have an interest in and that’s that.
Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.
There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.
Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.
And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.
Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.
There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.
I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?
LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.
People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.
You need a fast follower/connection growth strategy.
One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!
One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.
Manu Goswami, RafikiMedia
The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.
Your Next Step
Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.
Now that you have seen the possible mistakes you’re making, it’s time to change.
Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.