Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media – Should i give up on it?

social media

Social Media – Should i give up on it?

Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.

So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.

Here’s the thing with social media…

The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.

If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.

Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.

The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?

Is social media harming your business?

If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.

Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?

We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.

Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.

I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Scheduling Tools and Why They Are Essential

scheduling tools

Scheduling Tools and Why They Are Essential In Business

Scheduling tools are my life line in business and they are in most entrepreneurs lives too. I for one cannot imagine posting live daily for every single post on each social platform i use. I’m currently use Facebook, Twitter and Instagram daily. I am adding Pinterest into my daily use as of 2017. Could i post on all these social media platforms live daily? Absolutely not! It’s all i would spend my time doing and i would never be able to switch off. I’d never find time to blog or create graphics, i’d basically be a walking mess.

So What Scheduling Tools Do I Use?

Easy, i use Hootesuite. I used to use it a few years back, but they became a little unreliable, so i moved over to sprout social, which is a paid scheduling tool, but i loved it. Then earlier this year i started hearing Hootesuite was all the rage again, so after a little research, i decided to start using it again and they haven’t let me down this year yet. So I left sprout social (saving $40 a month) and moved back over to Hootesuite (free). There are a ton of scheduling tools out there and it’s always a good idea to do a little research and test some out before deciding which one you want to stick to.

Why Are Scheduling Tools So Important?

Naturally, the obvious answer is that these scheduling tools are keeping your audience entertained whilst you are otherwise engaged. You can go about your day without thinking about posting. I schedule everything except Instagram, i post live on there 1-2 times a day. Then as well as all my scheduled posts on twitter, i post live a further 3-6 times a day too and of course interact.

What scheduling also allows for is consistent posting. It’s no good posting 3 days straight and then forget about posting for 2 days. People easily forget and believe me when i tell you, you want to stay in front of your audience daily and Not be forgotten. Plus you can spread out your posts. In one hour, you can schedule several days worth of posts (depending on how often you choose to post.) So it’s a massive time saver and gives you peace of mind that it’s working for you whilst you go to the gym, cook dinner, do the kids homework etc.

I’m interested to know which scheduling tool you use and why?

What NOT To Do On Twitter

What NOT To Do On Twitter and How To Best Avoid Wasting Valuable Time

twitter and what not to do

   Mistakes People Make Using Twitter All The Time

I hoped you’d click through and see this and here you are. Twitter is an important part of my business and it has brought great exposure and clients my way. It isn’t for everyone though. How do i know? Once upon a time i ran a retail business and it didn’t work so well, despite having a 1000’s of followers. Facebook worked the best for that business. But Twitter has done an amazing job for me in helping other businesses and there is a reason for that.

So, what NOT to do on Twitter

STOP making your newsfeed all about you. It’s just boring and not what people want to read/see. Also stop trying to ‘sell’ to people all day long. Booooring! People want value, not pushy sales people.

What you want to be doing is sharing motivational quotes, valuable tips that relate to your niche. So if you’re in the coffee business, you might share a meme that say’s ‘Coffee makes you do silly things faster’ You want to make people smile, you want to evoke an emotion, so that they share that post, retweet it or comment. This goes for Facebook too.

Another tip, don’t open a twitter account and then follow everyone you see. Surely if you are a business you want to target people who might be interested at some point or another in what you sell? Are you getting my drift now? You need to have a strategy, not play the guessing the game. One way of doing that is by using the advanced search feature within Twitter.

I have come to love Twitter. Yes it is a noisy place, however once you know what you’re doing, you’ll find yourself building wonderful relationships.

Have fun using using this powerful social media platform, but do use it effectively. To speak to me about your social media, Contact Me Here today.

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

Content Marketing and Being Consistent.

Content Marketing and Being Consistent.

Content marketing is one thing in business you need to get good at if you want to succeed and make money. What is content? Content is what you’re putting out there for prospective clients to see daily and you want to make sure it’s good content.

Great Marketing is Key! If you’re not being consistent, not only will you not be creating relationships or making money, your audience will literally forget about you. It’s true. Let’s face it, everyone is doing the job i do right? I know 20+ people doing what i do and there are 1000’s more, so i need to make sure i am in my audiences newsfeed daily. I want them to come to me when they need help, not my colleagues.

content marketing

Is your content marketing up to scratch?

So how does my content marketing look?

I schedule at least 8-10 posts per day on Facebook and at least 12 on Twitter, but i ensure to post on Twitter throughout the day too. With twitter moving at such a high speed you have to be showing up regularly. I also engage with my followers several times a day. My graphics are the correct size for either Facebook and Twitter so that they can easily be seen by my audience.

The same goes for my Instagram graphics. They are the correct size for Instagram, the text does Not run off the page. It’s a pet hate of mine. The way i see it, if you’re not good at creating graphics, then let someone else do it for you. OR get good at it. It doesn’t look professional when your images are all over the place and unreadable. Not to mention if they are all the wrong size too.

Content marketing isn’t just about marketing your products or your services, you need to engage with your audience. Ask them how they are today, tell them good morning and good night. Maybe ask them how they take their coffee? It’s about creating relationships first, if you only remember two things about this blog post. It’s about creating relationships and being consistent.

What Can You Do?

Don’t just throw content out there for the sake of it, take time to create content, study your audience and if you have no idea what you’re doing, then please let me help. My content packages are popular. See them Here and see which one fits your business needs.

How To Grow Your Twitter Followers

How To Grow Your Twitter Followers

Here you’ll read some simple steps on how to grow your twitter followers. Let me just say it straight right off the back, you will Not read here about buying followers, to grow your twitter followers you have to put the work in.

Let’s start with your twitter profile:

So, how is your profile picture looking? Is it catching peoples attentions? This will be peoples first impression and can easily determine whether they’ll hit the follow button. Once you’ve chosen your profile picture, make sure it’s the right size for twitter and make sure it’s a good quality photo, not blurry.

Next: Are you using hashtags in your posts? Most people forget, i am guilty of that too. Don’t use too many, but do use 2-3 good ones per post. Switch them up a little too, don’t use the same ones every time.

Make sure your tweets are readable. What do i mean? Here is an example of one of my tweets: Read here how to avoid these common social media mistakes http://blog.socialsuccesswithsonya.co.uk/2016/06/13/social-media-nightmares-avoid/ #socialmedia #businesses

Here is how it would look if it was unreadable:  Read here how to avoid these common #socialmedia mistakes in #business http://blog.socialsuccesswithsonya.co.uk/2016/06/13/social-media-nightmares-avoid/

Some More Tips on How To Grow Your Twitter Followers:

Don’t use hashtags throughout the post, use them at the end to make it readable.

Do not just post links to your blogs and products, you need to create relationships with your audience, post awesome graphics that are the right size for twitter that will grab peoples attentions. Don’t forget to say good morning, good evening, have a great weekend, all the usual day to day stuff. Don’t Be Boring!

grow your twitter followers

Grow Your Twitter Followers ~ Start Today.

Last but not least, don’t forget to ask for the odd retweet and i do mean the Odd retweet. It can’t be more than a couple of times a day, otherwise you’re just begging and that is uncool.

How Can I Help?

I have helped clients grow their twitter followers by using my own strategy, NO not by buying followers, i’ll leave that for the cheapies out there. I target my clients niche and grow their twitter followers. If you are interested in this, Contact Me Here and let’s see what i can do you and your business to grow your twitter followers.

Have an amazing day ~ Sonya