Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska

Social Media Tasks – 5 Ways to make it Simpler.

social media tasks

Social Media Tasks

Social media tasks can be time consuming, but here are 5 ways to make it simpler for you. There are only so many hours in a day and making the most of our time is crucial to growing our businesses, right? Social media platforms can make a huge positive impact on your business, yet many out there struggle with overwhelm from it.

This blog post shares 5 golden nuggets on how to best spend your time using social media for your business.

  1. Which social platforms are you going to use?

    You can’t be on them all, so figure out which social media platforms you want to be on (and find out where your audience is) Some questions to ask yourself are: Which platforms are people engaging with you the most? Where do you get the most visits to your website from?

 

2. Stick to a schedule or time block

Time management is my thing, i am amazing at it and I help clients manage their time better too. Time management is super important to any entrepreneur or freelancer. When you set time aside to manage your social media tasks, a lot gets done! So i regularly time block now and i work less hours because of it. Pick a days and times that you want to set aside for your social media tasks and stick to it.

 

Create a daily to-do list of social media tasks

Lists, lists and more lists. As if you haven’t got enough social media tasks and blogging to be getting on with right? I like lists and i like ticking them off. This week i have set aside Monday, Wednesday and Friday for my social media tasks, for scheduling mine and my clients posts. Then every day i set aside time to do the following:

  • Respond to comments
  • Comment on other peoples posts
  • Network online and engage in communities
  • Like all comments on my social media platforms

Make your time count and ENGAGE a ton!

Allocating time for building relationships SHOULD be part of your time allocated for your social media tasks. Notice above i put Network online and engage in communities? That’s what i’m talking about!

Yes it’s true, it means you actually have to talk to people 🙂 But it’s all online, so it’s super easy and can be done in your own time that suits you. See the word social? That’s why we have to engage.

I pretty much respond to every message, retweet and comment because those people are helping grow my business and getting it exposure. Yes i miss the odd one, we’re only human after all. BUT i do make time to do this, it’s so important.

Use tools to help with your social media tasks!

Ahhhhh tools, aren’t they great? So i keep it simple and use hootsuite to schedule posts. There isn’t enough time in my day (or yours) to be posting live every hour. Not to mention posting when you are sleeping to reach a bigger world wide. Let a scheduling tool do the work for you whilst you’re asleep.

Using tools will help grow your business and save you a ton of time. If you need any more recommendations, find me on Facebook Here. 

Hopefully these 5 tips will help you better manage and your daily social media tasks better in order to get the most out of your time.

Which tip/tips spoke to you the most? Let me know in the comments. Or add your own tips related to social media tasks.

For more blog posts that could help your business, Read More Here.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media – Should i give up on it?

social media

Social Media – Should i give up on it?

Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.

So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.

Here’s the thing with social media…

The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.

If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.

Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.

The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?

Is social media harming your business?

If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.

Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?

We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.

Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.

I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Scheduling Tools and Why They Are Essential

scheduling tools

Scheduling Tools and Why They Are Essential In Business

Scheduling tools are my life line in business and they are in most entrepreneurs lives too. I for one cannot imagine posting live daily for every single post on each social platform i use. I’m currently use Facebook, Twitter and Instagram daily. I am adding Pinterest into my daily use as of 2017. Could i post on all these social media platforms live daily? Absolutely not! It’s all i would spend my time doing and i would never be able to switch off. I’d never find time to blog or create graphics, i’d basically be a walking mess.

So What Scheduling Tools Do I Use?

Easy, i use Hootesuite. I used to use it a few years back, but they became a little unreliable, so i moved over to sprout social, which is a paid scheduling tool, but i loved it. Then earlier this year i started hearing Hootesuite was all the rage again, so after a little research, i decided to start using it again and they haven’t let me down this year yet. So I left sprout social (saving $40 a month) and moved back over to Hootesuite (free). There are a ton of scheduling tools out there and it’s always a good idea to do a little research and test some out before deciding which one you want to stick to.

Why Are Scheduling Tools So Important?

Naturally, the obvious answer is that these scheduling tools are keeping your audience entertained whilst you are otherwise engaged. You can go about your day without thinking about posting. I schedule everything except Instagram, i post live on there 1-2 times a day. Then as well as all my scheduled posts on twitter, i post live a further 3-6 times a day too and of course interact.

What scheduling also allows for is consistent posting. It’s no good posting 3 days straight and then forget about posting for 2 days. People easily forget and believe me when i tell you, you want to stay in front of your audience daily and Not be forgotten. Plus you can spread out your posts. In one hour, you can schedule several days worth of posts (depending on how often you choose to post.) So it’s a massive time saver and gives you peace of mind that it’s working for you whilst you go to the gym, cook dinner, do the kids homework etc.

I’m interested to know which scheduling tool you use and why?

What NOT To Do On Twitter

What NOT To Do On Twitter and How To Best Avoid Wasting Valuable Time

twitter and what not to do

   Mistakes People Make Using Twitter All The Time

I hoped you’d click through and see this and here you are. Twitter is an important part of my business and it has brought great exposure and clients my way. It isn’t for everyone though. How do i know? Once upon a time i ran a retail business and it didn’t work so well, despite having a 1000’s of followers. Facebook worked the best for that business. But Twitter has done an amazing job for me in helping other businesses and there is a reason for that.

So, what NOT to do on Twitter

STOP making your newsfeed all about you. It’s just boring and not what people want to read/see. Also stop trying to ‘sell’ to people all day long. Booooring! People want value, not pushy sales people.

What you want to be doing is sharing motivational quotes, valuable tips that relate to your niche. So if you’re in the coffee business, you might share a meme that say’s ‘Coffee makes you do silly things faster’ You want to make people smile, you want to evoke an emotion, so that they share that post, retweet it or comment. This goes for Facebook too.

Another tip, don’t open a twitter account and then follow everyone you see. Surely if you are a business you want to target people who might be interested at some point or another in what you sell? Are you getting my drift now? You need to have a strategy, not play the guessing the game. One way of doing that is by using the advanced search feature within Twitter.

I have come to love Twitter. Yes it is a noisy place, however once you know what you’re doing, you’ll find yourself building wonderful relationships.

Have fun using using this powerful social media platform, but do use it effectively. To speak to me about your social media, Contact Me Here today.