Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

How to blog and not just throw content out there.

how to blog

How to blog and not just throw content out there.

How to blog – do you know how? So i i recently came across a post in a group i belong to on Facebook for people in business and someone was asking for help with blogging. So i reached out of course. But then i started reading all the comments on this post and all the ‘just do it yourself’ and ‘just sit and write’ replies. Seriously, it got me a little upset. Blogging is not just journaling, there are structures that need to be followed, looking at templates that are readable and so much more. Not to mention SEO, tags and headings etc. Learning how to blog is not an overnight thing. Blogging is certainly not typing out an email and just sending it out.

How to blog – the basics.

So i have been blogging for years and i love it. I have blogged from anything in the fashion industry to plastic bags. I currently blog for this company and yes i now know a lot about plastic bags now! But blogging is not just about writing and i had to learn how to blog effectively.

Firstly, i have always used WordPress, it is google friendly and almost every blog i see ranked on Google is a wordpress blog. WordPress provides great plug ins and has some great templates too. Secondly, do a little SEO training, spend time reading up on it or with someone who really knows their stuff. I have had Skype calls with Kristen Wilson, she has been invaluable in helping me in the unknown world of SEO. Oh and learn about heading tags too, they make a difference.

Then you’ll need to learn about tagging your graphics that go into the blog post and how to weave your key words into the post without keyword stacking.

These are truly just the basics on how to blog, there is more to learn. This is why people hire me to blog for them. I enjoy it, i know how to write and most importantly, i know how to blog the Right Way!

Contact me here if you are interested in taking up my blogging services.

 

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Plan To Succeed or Plan To Fail

plan to succeed

Plan To Succeed or Plan To Fail

Plan to succeed or plan to fail – ever heard of that saying? Probably a 1000 times right? If you don’t plan to succeed in your business and sit down and actually start planning how you’re going to succeed, how will you succeed? This saying applies to all of the New Year’s resolutions people made a couple of months ago – getting in shape, becoming financially stable, and yes, your social media strategy, too. Have you succeeded in sticking with the plan?

Tips on how you can plan to succeed.

Throughout December, i got planning, i wanted and of course still do, for 2017 to be my best year yet, especially after a hard 2016. So i sat down and started to plan to succeed. I bought a couple of fabulous journals and planners and got started. It really helped me clear my head and get focused. Here are some tips to get started (it’s not to late to succeed and plan, we’re only in February)

  • Prioritise your goals and decide how you plan on achieving them. Write down step by step how you are going to achieve those goals.
  • Know your business objectives. What are you actually trying to achieve on social media? Building your email list? Building relationships? (which you should be doing anyway) Making sales? For example, if you’re wanting to drive sales but push image-heavy content with no easy click-through option, users will drop off and you will fall short of accomplishing your website traffic & sales quota.
  • Huge tip before you write your strategy: Tell your story, don’t just try to sell to people all day long.
  • Now start writing that strategy. Decide which social media platforms you are going to concentrate on. How often will you post and what times of day? (Then you have to actually stick to this)

What does your audience want to see?

Most of all, your audience wants an experience. They want to feel special, feel like they matter and of course want to see great customer service. Another thing, find out what your audience is passionate about and get focused on that. Lastly, show your audience your passion. This is such a simple marketing tactic, yet so many companies are missing the boat.

Then maybe do the odd competition or giveaway. It doesn’t have to be a full make up set or item of clothing, it can be a discount code. People just love entering competitions, i’ve been doing it on This Facebook Page for years on and off and it works.

I hope after reading this you found a nugget or 2 and can put some fire into your strategy, or at least start one of you haven’t got one.

Free Blog Traffic Ideas In An Instant

Free Blog Traffic Ideas In An Instant

free blog traffic

Free blog traffic right? Yes Please!  Most businesses want to get out of paying for advertising where they can, especially new businesses that are fresh off the ground. So i wanted to give you a few ideas to get free traffic to your blog without paying a penny.

Now firstly, you do need to have some blog posts to share and i will recommend you blog weekly. Why? It keeps your website active and has keywords sewn in throughout the blog that are relevant to your market. Not to mention,  a well written blog will get people reading. If you’re unsure how to blog effectively, then please do reach out and let me teach you. Otherwise you will waste hours of your life blogging ineffectively.

What Should I Blog About?

Blog about your business and what’s going on in your niche. I help businesses with their social media marketing and blogging, so i write about what’s current, how great content can change your online marketing etc. So for example if you’re in the fashion industry, write about current trends, current colours etc. Make it interesting, ensure your graphics are good and your headlines stand out. Need help with this? Book a One Hour Consultation with me.

5 Free Blog Traffic Ideas

Here are my 5 free blog traffic ideas that you start implementing right away:

  1. Here is one people don’t do often but is still a great way to get eyes on your business: Join forums that are in your niche and help answer peoples queries. You put set yourself as an authority amongst groups this way. Then when the timing is right, they’ll ask for more info and you give them your link.
  2. Post your blogs on social media platforms. Twitter drives a ton of traffic my way. So ensure you’re posting your blog out there on popular social media sites.
  3. Blog commenting: Huh? It’s easy. Find other blogs to comment on and on almost every blog there is an option to add your URL, this creates free traffic.
  4. Write GREAT Blogs! Yes, it’s simple, ensure you have weekly blogs and make them great. Don’t forget to share the old ones too – Repurpose Your Content.
  5. Guest blogging. This isn’t something i do, but would love to start getting into. Find someone who is relevant to your niche and swap blog posts.

Those aren’t so difficult right? You can start implementing these right away and don’t forget, post daily (several times) on your social media platforms. This will drive free traffic to your blog and also show people you know what you’re talking about.

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Scheduling Tools and Why They Are Essential

scheduling tools

Scheduling Tools and Why They Are Essential In Business

Scheduling tools are my life line in business and they are in most entrepreneurs lives too. I for one cannot imagine posting live daily for every single post on each social platform i use. I’m currently use Facebook, Twitter and Instagram daily. I am adding Pinterest into my daily use as of 2017. Could i post on all these social media platforms live daily? Absolutely not! It’s all i would spend my time doing and i would never be able to switch off. I’d never find time to blog or create graphics, i’d basically be a walking mess.

So What Scheduling Tools Do I Use?

Easy, i use Hootesuite. I used to use it a few years back, but they became a little unreliable, so i moved over to sprout social, which is a paid scheduling tool, but i loved it. Then earlier this year i started hearing Hootesuite was all the rage again, so after a little research, i decided to start using it again and they haven’t let me down this year yet. So I left sprout social (saving $40 a month) and moved back over to Hootesuite (free). There are a ton of scheduling tools out there and it’s always a good idea to do a little research and test some out before deciding which one you want to stick to.

Why Are Scheduling Tools So Important?

Naturally, the obvious answer is that these scheduling tools are keeping your audience entertained whilst you are otherwise engaged. You can go about your day without thinking about posting. I schedule everything except Instagram, i post live on there 1-2 times a day. Then as well as all my scheduled posts on twitter, i post live a further 3-6 times a day too and of course interact.

What scheduling also allows for is consistent posting. It’s no good posting 3 days straight and then forget about posting for 2 days. People easily forget and believe me when i tell you, you want to stay in front of your audience daily and Not be forgotten. Plus you can spread out your posts. In one hour, you can schedule several days worth of posts (depending on how often you choose to post.) So it’s a massive time saver and gives you peace of mind that it’s working for you whilst you go to the gym, cook dinner, do the kids homework etc.

I’m interested to know which scheduling tool you use and why?

Generate Sales By Blogging

Generate Sales By Blogging

Generate sales, it’s basically why we’re predominantly in business right? To generate sales. Naturally you’ll want to be in business to help people too, otherwise you’re just going to sound greedy. For me, i am in business to help other businesses grow. I help businesses grow through social media, marketing and blogging. I also help businesses generate more sales by creating awesome content for their social media platforms and blog posts.

But how do i generate sales through blogging?

generate sales from blogging

Generate sales by writing about what you love.

Your first objective when blogging, is to help people. It should be at the forefront of your mind, not the fact that you want people to buy from you. My blog posts are written to help people, not predominantly make sales. That comes second. Yes i got into this business to generate sales and an income, but i want to help people too. Here are some basic steps to ensure you are blogging the most effectively:

  • You should be using WordPress as your platform. WordPress and Google work well together and WordPress has some great plug ins for SEO.
  • Ensure your tag lines are set up and your keywords are in the correct place. Need help? Contact Me.
  • Blog regularly (once a week) and use your keywords in the right places.
  • Use the Yoast plug in and leant how to use it.
  • Share all these great new blog posts on your social media platforms. Twitter is great for this and it is all free traffic to your site.
  • Don’t forget to share old blog posts too, don’t just write a blog, share it once and then forget about it.

Blogging is by far one of my most favourite things to do for clients. I can get totally lost in it and spend 2-3 hours happily blogging. If you’re not blogging effectively and using SEO, then you are wasting your valuable time.

How Can i Help?

You may want to outsource blogging or you may want a one hour consultation with me, i can show how to do it and then you can blog regularly. Contact me to find out more.

Using Facebook Live

using Facebook live

Using Facebook Live

Using Facebook live is just about a must for every business right now. Since this live feature was rolled out to every business page and even to groups, it has grown businesses massively and gotten a ton of organic reach. We all know that Facebook barely gives us any organic reach these days and it is only set to decline i’m afraid.

So here are some Tips on using Facebook live:
  • Be sure your lighting is good, also you don’t want a cluttered back ground.
  • No back ground noise, let your audience hear you clearly.
  • It’s ok if you get a little flustered, don’t let that discourage you. If anything it makes you more ‘real’.
  • Turn your phone onto airplane mode, it avoids any calls coming in whilst you are live.
  • When people ask you questions whilst you’re live, use their name when answering their question, people love to be acknowledged.
  • Play around with different times of using Facebook live and different lengths of times too. Try just a quick intro for 2 minutes and then go for longer next time.
  • Always use a call to action whilst live.
  • Ask  people to follow you when you are live, so that they get a message each time you’re live.

These are just a bunch of basic, but very useful tips for you to start your journey using Facebook live. I know for me, going live is waaaaay out of my comfort zone, but having just done it a few times recently for a client, i have found i am more confident and actually enjoy them. I used to dread it, but now look forward to it.

It’s ok to make a few notes and pop them near your phone, it’s easy to forget your main points once you go live.

Live video is only going to get bigger as time goes on, so expect to see more and more streams appearing on your feed. So go have fun with it and make it part of your marketing strategy.

Content Marketing Trends

content marketing

Content Marketing Trends

Content marketing trends that have been trending through 2016 and don’t appear to be changing. As we approach the end of 2016, content marketing is as competitive as ever and you’re just going to have to get even better at it in 2017 or hire someone to help you. Here are some the trends that have made people a ton of money this year and can be taken into 2017 to help You make a bunch of money too:

  1. Quality over quantity ALWAYS

With newsfeeds being as chaotic as ever and free reach on Facebook being almost non existent compared to say 4 years ago, competition is certainly growing. Pretty much anyone can create a meme these days, but it’s all about the Quality of that meme. A true content marketer spends time on their graphics and creates beautiful pieces that are eye catching and what their audience wants to see. Instead of just throwing any old content out there, spend time creating GOOD content. People want to see new things.

2. Video Marketing

Video marketing has taken over 2016 and it will continue to grow. I must admit, i have not been very active in any form of video marketing and i know i need to get so much better at it. It will be one of my goals in 2017 to do at least one video a week. How often do you do a Facebook live or jump on periscope? Will it be one of your 2017 goals?

3. Instagram is Rising

Business owners are finding Instagram is a great way to get eyes on your content, i for one have found it is working a treat. I create great graphics for IG, post 2-3 times a day and every post has real value. People are interested, they are interacting. It’s fabulous. It’s one of my favourite places to hang out with my clients. One of my biggest tips on using Instagram, ensure you are using the correct size graphics and make them pop. If you’re no good at creating graphics or they take you hours a week, consider outsourcing this task whilst you concentrate on the rest of your business. You’ll soon find you’re making your money by making this small investment.

4. Storytelling – Keeping content marketing real

People like to talk, people also like real people and will relate to businesses who keep it real. Tell a story every now and then whilst posting on social media, let people see there is a real person behind your business. Not someone who is just trying to sell to them every chance they get.

Let’s make 2017 fabulous

These marketing trends are going nowhere fast and will only get even more competitive as the years go on. So sit down, plan what content you want to share next year, decide what your message is. Don’t forget to make a great graphic for all those fantastic blog posts you’re going to write and all those posts on social media that you’re going to share. Don’t be afraid of new things. When we step out of our comfort zones, great things happen. I know video marketing is where it will begin to happen for me, i just need to get ready and get it done, no excuses! It’s so easy to tell yourself you can’t, or maybe next week… STOP! Make 2017 happen for you.

You got into business because you didn’t want the 9-5, you didn’t want the commute and you wanted to be your own boss. I wanted financial freedom and to be there for the kids, do the school runs daily. So let’s do this, let’s make 2017 amazing. Get out your diary and start making notes on the things you’re going to do to make 2017 a much better year for you and your business.