After Christmas Sales – Is your business ready?

after christmas sales

After Christmas Sales – Is your business ready?

After Christmas Sales, the sales many businesses rely on to end the year stronger and start the new year on a good footing. There’s nothing wrong with wanting to make as much money as you can before and after Christmas. You’re in business to make money correct?

After Christmas Sales Strategy

After Christmas sales should be an important part of your marketing strategy. Don’t just wing it, put together a plan as to how you’re going to achieve the best sales.

I’m hoping you’re taking Christmas off to enjoy with your family? I now i certainly am. Just me and my 2 children this year, all day in PJ’s, eating what we want and i might have a glass or two of wine too. You don’t have to take the whole week off, but at least have a day or two with your family and be present.

I have been planning clients Christmas sales already and it’s coming together nicely. Having a strategy in place is key. Don’t ‘make the best of it’ or ‘fudge it’ Sit down and plan.

  • What discount will you be offering?
  • When will it start?
  • When will it end?
  • How many emails will you send to your list?
  • Do you have a marketing budget?

These simple things will not only get you prepared, but they’ll be making you money whilst you go out and enjoy the after christmas sales yourself. Win Win! I’m personally going to be on the look out for new light fittings, boring maybe, but the house will look pretty.

Let me know in the comments what you’d like to offer and how are you going to break down your goal?

Breaking down your goal

Your goal is to turn over £1000 over the christmas sale period? Great! But how are you going to break down your goal and make them into actionable steps? The steps i pointed out earlier will help you there and get you on the right footing.

Now go and make some plans and make some money after Christmas.

Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

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What’s a Mompreneur?

what is a mompreneur

What’s a Mompreneur?

So what’s a mompreneur then? It’s basically slang for a woman who runs her own business and has small children. At first i thought the word was a bit of a crappy word, but actually, it’s very accurate. I did find it a bit demeaning when i first heard it, but really, it’s just saying you’re a mum And an entrepreneur. If people want to call me a Mompreneur, they can, i take no offence. I was even entered into a competition for Mompreneur of the year when i lived in London. i didn’t win…. but still.

So what’s the difference between an entrepreneur and a mompreneur?

The leap is actually pretty huge! Not to mention the significant commitment involved. Being a mompreneur is no longer just your schedule to consider. But that of your team, your clients, your need to cover the costs on a monthly basis and hopefully walk away with a salary. I don’t think i took a salary for the first two years of being in business. That’s why i now help women cut the corners that waste time and help women with their time management. Because when we get the time management in check, the rest starts falling into place when we also have strategies in place.

Home office advantages.

There are also some great home office advantages. Rather than having to rent office space, us momprenaurs tend to work from a home office (or the dining room table) which i did for 2-3 years.

Consider that with a home office you likely write off a lot of your expenses such a home phone, Internet etc… as part of your in-home office so you aren’t actually incurring new expenses but rather now sharing the load of those expenses between your business and your household. Total bonus right?

With offices outside of the home, you now have a petrol (gas) expense (that you can’t write off) for your commute, you now have rent, utilities, business insurance etc. All significant, all risky until you really have a dependable and steady cash flow.

So really, being called a mompreneur is ok and don’t allow it to make you feel any less important. The fact that you’re a mum and running a business is actually pretty amazing!

 

 

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Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media – Should i give up on it?

social media

Social Media – Should i give up on it?

Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.

So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.

Here’s the thing with social media…

The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.

If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.

Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.

The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?

Is social media harming your business?

If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.

Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?

We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.

Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.

I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.

Instagram Tips To Get Noticed More

instagram tips

Instagram Tips

Instagram isn’t quite like the other social media sites like Facebook, Twitter and Pinterest. So i thought i would jump on and give you some Instagram Tips that can help any size business.

So if you’re looking for tips about how to get more followers and Likes on Instagram, I’ve got some advice for you — so let’s get straight into it shall we:

My 5 Best Instagram Tips

Post at the right time

Seems simple enough right? You have to think about the times that people are most likely to be sat online on their preferred social media platforms. It’s likely going to be first thing in the morning when they are having their coffee/tea. I know that i do this.

Here’s what i know, people log in first thing, then on their way to and from school/work and then in the evening say after 8pm when dinner, baths and chores are out of the way. So think about that next time you post on IG.

Use Hashtags (obviously)

It seems obvious, but lots of businesses just aren’t utilising hashtags. Hashtags are what get you noticed on IG (Instagram)

Some of the most trendy Instagram hashtags you’ll find include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood. For my business it’s #smallbiz #marketing and so on.

Don’t hashtag stack though, it doesn’t look good and looks like you’re trying too hard. 5 good hashtags are better than 15 rubbish ones.

Share Great Images

You want to share not only great graphics, but the right size graphics too. Text that runs off the page doesn’t look professional. Use Canva or Sparkadobe to create great images and they have IG templates ready for you to use. These Instagram tips are ready for you to start implementing right away, so don’t hang around.

Use Instagram Video

Instagram lets you record short videos which are a great way to build those all important relationships. You could create a video telling people what’s coming next, what’s new or ask their opinion on something. People love to answer questions.

Fill Out Your Instagram Bio 

This is where you put a kick arse description of what you do, how you can help others, use hashtags and then at the bottom a link to your website/blog. Here is how mine looks.

I hope these Instagram Tips have provided you with some value and that you can go ahead and start implementing them today. One last tip: Edit your bio from a desktop computer, otherwise you can’t use the space bar to start a new line.

Have fun and let me know how you get on!

Instagram tips

Follow me on Instagram by clicking on the image above.

5 Marketing Ideas to Ramp Up Your Social Media

5 Marketing Ideas to Ramp Up Your Social Media

Marketing ideas, we all want more of those right? Sometimes our mind draws a bank and you’re left with a head full of empty nothing. So i wanted to give you a few ideas that might get those creative juices flowing. marketing ideas

Easy marketing ideas that anyone can implement.

So you want more eyeballs on your social media platforms? Here are 5 marketing ideas to start growing your audience:

  1. Schedule your posts to reach a wider audience. Schedule a couple to post out during the middle of the night, to reach other countries, who may have only just put their kids to bed and are ready to sit down and browse through Facebook.
  2. Create different graphic sizes for different platforms. The 2 graphics in this post are sizes for Instagram and twitter. The twitter graphic is far smaller than the Instagram one.
  3. Here is a good one. Review your insights in both Facebook and Twitter and see what works. Grab a coffee and see what performed really well and at what times. Then find/create content based upon that. You have to have a strategy when it comes to your social media, without it you are constantly ‘fudging it’
  4. Vary your posts. Don’t (definitely don’t) just put links to your products or blog. Give helpful hints and tips, post great quotes and don’t forget those posts that are all about engagement. Ask your audience questions, find a funny meme.
  5. Last but not least, make your favourite quotes into graphics. People are visual creatures, they like to see. So create eye catching graphics or get someone to that for you (i of course can do that for you) marketing ideas

Recap

I hope these marketing ideas have helped you think of a few new posts you can post to your social media platforms. With social media, you simply need to be a little creative, be consistent and engage with your audience, don’t leave them hanging. Just by making some small changes, you could see a massive increase in what is going on across your social media platforms.

What worked for your social media platforms? Share with us below.

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.