Networking For Your Business

Networking For Your Business

Networking for your business whether it’s online or offline, is a crucial part of your marketing. If it hasn’t been, it ought to be. It’s another marketing strategy that doesn’t have to cost a lot of money (free if you’re online marketing) Networking for your business can be time consuming, but so beneficial. Here’s why:

Networking for your business offline:

I attended a networking event last night in Cambridge that was centred around social media help, so naturally this is my target audience. I came away buzzing and with 2 new leads to follow up with next week.

Last Friday i attended a networking event in Peterborough and met a great guy and we are chatting tomorrow about me potentially helping him with Instagram.

Last month i attended a local networking event in my small home town and i got 2 meetings from it and i am going to the next one tomorrow. It’s leading to great things already, imagine where or what it could lead to 6 months from now?networking for your business

Networking offline has already shown me why it is so beneficial for me to be doing this weekly. My target audience is obviously businesses that need help with their social media, so me finding them online hasn’t been very easy. Why? Because they’re not really hanging out on social media. They don’t feel confident hanging out there daily and therefore i am not finding them or making the connections.

I spent a lot of 2017 networking in the wrong places. 2018 is going to be very different. I have already be shown the difference it can make by doing what i was too lazy to do last year.

Networking for your business online:

Dependent on what your niche, service or product is, this can be hugely beneficial for your business. Facebook groups are great places to meet new and interesting people. However, remember you are there to network, meet new people – NOT sell to them. Networking can feel tedious, put the effort in and it will work.

I am part of a few great groups and every week i post 1-2 posts of valuable content and answer peoples questions etc and have made new contacts just by providing value. I am not there to sell (not to mention that selling is prohibited in almost all these groups)

How could you ramp up networking for your business? Could you do more online? Or could you get offline and attend some meetings yourself and see how you get on? Give the meetings a chance, it’s not an overnight thing. You will find which ones work for you and which don’t. Chalk them up as experience and learn from them.

The great thing about effective networking, is that you meet one person, which can then lead to 2 more and then several more connections. Word of mouth is a powerful thing.

Try the free MeetUp app, it’s great for local meet ups on just about anything.

 

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Building Relationships on Social Media

Building Relationships on Social Media

Building relationships on social media – if you’re not doing, just go home! Seriously, if all you’re doing is posting product post after product post, then you’re wasting your time. You’re not using social media how you should be and if you’re not using it correctly, then you need to read this post.

Recently i finished a contract working with a transgender page. They needed help reaching a wider audience and reaching more male to female transgenders. Their goal was to spread their message of support far and wide and provide make up tips and motivational posts to inspire others. building relationships on social media

What my contract involved

I was contracted to write some original content for their Facebook page and post 3 times a day for them And engage with their audience when they had questions or they simply commented on a post. I also designed some graphics for them. The page had original content and it was looking great. It took people time to start engaging, why? It’s simple, the page was getting used to having more content and the audience weren’t used to seeing posts they could engage with. I only posted ONE sales post out of the 3 posts a day. The rest of the posts through the week were inspirational, motivational, hints and tips etc.

Here’s what worked

An example: At Halloween i’d post a silly meme with ‘pick the first letter of your name and the month you were born, what’s your witch name’ type of post. The results were outstanding. People loved the fun post and enjoyed getting involved. In addition I replied to every single comment and people enjoyed the personal touch. As a result, people started getting more involved with posts. They were not ignored. That is building relationships on social media right there. It works. You’ll notice my FB page doesn’t do much for this business, simply because i concentrate on LinkedIn, Twitter and Instagram, as that’s where my audience is. How can you start building relationships on social media?

First of all, stop making excuses as to why you can’t post. Secondly, stop constantly selling your products. Let me tell you now, it’s BORING!!! NOBODY in this day and age on social media wants to see it or read it. It just doesn’t work like that anymore and you can’t expect to be successful (let alone pay your mortgage) if that’s all you do on social media day in, day out.

Go and look at popular pages that sell what you sell and see how they’re doing it. Are they posting fun posts? Are they posting tips? Or Are they posting snippets from their blog posts?

YOU have to take notice of what they’re doing. You are losing money every day that you don’t do your homework.

Building relationships on social media is the only way to do business on social media these days and if you’re not doing it, you have no place being on social media. Simples.

Instagram Tips That Are Easy to Follow

Instagram tips

Instagram Tips That Are Easy to Follow

Instagram tips that will help you grow your Instagram by making a few tweaks to your profile. This social media platform is a very visual platform, the picture needs to say it all and Then the text.

Instagram Tips 101

  • Ensure your bio says what you do – bullet point format works well. It makes it easy to read. At the bottom you have the option to add a link, pop a link to your website there.
  • Post often, not when you remember. Instagram is such a busy place (as are all social networking platforms now) that it’s imperative that you’re super consistent. I post on Instagram at least 3 times a day, 4 if i’m on a roll. The minimum is 2 a day if i’m swamped. But i don’t miss a day.
  • Size is everything they say! In the case of social media, you’re damn right it is! Your images must be the right size for Instagram, otherwise the text will run off the page etc. You want your profile to look professional.
  • Use catchy images that will stop people scrolling to read what you’ve got to say. The best way to do this is either design your own or get someone like myself to design them for you. Do the best for your social media as soon form the start. Don’t dabble, get straight in there. Contact Me Here if you’d like to work together on this.

Hashtag Instagram Tips

My final BIG Instagram tip is hashtags. Instagram is ALL about the hashtags. That’s how we get seen, that’s how we show up in peoples time lines. You can link your Twitter and Facebook profiles to your Instagram account too. I generally don’t post to twitter from there, simply because the image is far too big for twitter. I do post to Facebook though. Instagram hashtag tips

If you’re going to post to Facebook through Instagram, then leave out the hashtags in your post and post them in the comments section of your Instagram post. There is nothing worse than seeing 10+ hashtags on a Facebook post!

Here’s how to research #hashtags!

That little icon at the bottom that looks like a magnifing glass, click on that. Type in hashtags that are relevant to your niche and then click Tags. You’ll get a drop down of hashtags used with those words in. Click the first few. You’ll arrive at the top images for those hashtags.

Next: Click on the images and look at the hashtags used on that post. This bit of research will provide a bunch of new hashtags for you to use. You’ll want to use a few high rolling hashtags, but also smaller ones in order to get seen. When you mix up popular hashtags and less popular hashtags, magic starts to happen.

Consistency Tip

As with anything social media, consistency is always going to be key and secondly what you put out there. Because i do social media in my sleep, i have no trouble getting all these things done regularly. For some it may feel a bit daunting.

Here’s what you do: You pick 2 platforms where you think your audience is hanging out and you get really good at those. You absolutely do not have to be on every social media platform!

Make 2018 the year you do better on Instagram with these few essential Instagram Tips. Good luck.

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Content Course

content course

Content Course – ‘Donate What You Can’

Content course – donate what you can? Seriously? YES! I am creating a LIVE content course in January and i am not charging a whopping great fee for it, i am simply asking for people to donate what they can afford. I have sent a minimum of £10 donation, but i am open to bigger donations. This will help start up businesses and smaller businesses with little to no budget.

Content courses are generally rather expensive, but with this it doesn’t have to break the bank.

What you will get in my content course

  1. You’ll learn who your actual audience is.
  2. Create content that they want to see.
  3. Create engaging content that people will engage with.
  4. This Content Training is a Live training, step-by-step, that shows you how to get the results you want. No worries if you can’t attend at the time, the video will be available to you for the rest of January.I’m going to have you stratgeizing content like you never knew you would do before now.
  5. Start 2018 with the right mindset and with the right tools.
  6. By the time you’re done, you’ll have an engaged audience and you’ll be vying for the dominant position in your market.

  7. I’m going to change the way you post on Facebook, Instagram and Twitter FOREVER!
  8. It’s a 1+ hour of pure content on how to create better content and when to post it and why you should be doing what i am going to teach you.

    Why am i doing this crazy thing? Because i was a a business that couldn’t afford much once and i remember it well. I want to help as many busiensses succeed as i can.

    How will it work?

    I will do the 1+ hour training via a Facebook Live. I will do this through a private group which i will add you to via email. The group will stay open until the end of January so that you can access the training for the rest of the month.

    BONUS: I will also pop in the group daily to answer any questions you may have. This content course will change how you look at social media.

    This training is worth £400 AT LEAST!

    I’m going to show you how to sell through good content. Check out This Page and you’ll see i know what i’m talking about.

  9. SIGN UP HERE

Why is this content course so cheap?

I have been in business for 7 years now and grew This Page from scratch with pure content. It’s still growing today.

Why so cheap? I was a small business once with a small budget and couldn’t afford all the courses that were available. So I decided I wanted to make an incredible offer to people over Christmas and New Year.

I’m a single mum and who hasn’t quite ‘made it’ but i’m doing well and want to share how I have done it. If all you can really afford is £10, then that’s cool. If you can afford more, please donate a little more.

Let’s start 2018 with the right mindset and get your social media doing more for you. There is nothing more satisfying than that sale right? Let’s get you some more of that feeling.

Let’s start 2018 together. Sign Up And Donate Here

After Christmas Sales – Is your business ready?

after christmas sales

After Christmas Sales – Is your business ready?

After Christmas Sales, the sales many businesses rely on to end the year stronger and start the new year on a good footing. There’s nothing wrong with wanting to make as much money as you can before and after Christmas. You’re in business to make money correct?

After Christmas Sales Strategy

After Christmas sales should be an important part of your marketing strategy. Don’t just wing it, put together a plan as to how you’re going to achieve the best sales.

I’m hoping you’re taking Christmas off to enjoy with your family? I now i certainly am. Just me and my 2 children this year, all day in PJ’s, eating what we want and i might have a glass or two of wine too. You don’t have to take the whole week off, but at least have a day or two with your family and be present.

I have been planning clients Christmas sales already and it’s coming together nicely. Having a strategy in place is key. Don’t ‘make the best of it’ or ‘fudge it’ Sit down and plan.

  • What discount will you be offering?
  • When will it start?
  • When will it end?
  • How many emails will you send to your list?
  • Do you have a marketing budget?

These simple things will not only get you prepared, but they’ll be making you money whilst you go out and enjoy the after christmas sales yourself. Win Win! I’m personally going to be on the look out for new light fittings, boring maybe, but the house will look pretty.

Let me know in the comments what you’d like to offer and how are you going to break down your goal?

Breaking down your goal

Your goal is to turn over £1000 over the christmas sale period? Great! But how are you going to break down your goal and make them into actionable steps? The steps i pointed out earlier will help you there and get you on the right footing.

Now go and make some plans and make some money after Christmas.

Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Posting On Social Media

posting on social media

Posting On Social Media

Posting on social media, but how often? There are likely 1000’s of blog posts and articles written on this very subject. Is this one correct? All i will say is that it has worked for me and my clients.

What should i be posting on social media?

Posting on social media can be a bit of a mine field, but getting this right, can mean a lot more eyes on your business and therefore a lot more sales.

Here are some great examples of what I recommend posting on social media:

  • Call it the 80/20 rule or one in seven rule: This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
  • Ask conversation-starter questions: In other words, posts that get people to answer a question.Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight. People like to talk about themselves… simple!
  • Share your expertise: however, make this fun too! Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. Infographics work well too.

These 3 small things will only work when you are consistent. Posting 1-2 times a week will do nothing for your business and not show you as having any authority on social media.

Posting on social media doesn’t have to be a chore. Make it fun and make your social media a fun place for people to hang out and don’t forget… Interact! Customer service is everything. Talk to your audience, acknowledge their comments on your social media.

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2 Marketing Trends You Should Be Following

marketing trends

2 Marketing Trends You Should Be Following

Marketing trends, they come and go right? However, these 2 marketing trends have been HUGE throughout 2017 and i see them being even bigger in 2018. With so much change all the time, it can be hard for entrepreneurs to keep up. So let me give you the 2 best marketing trends i have seen (and they work) and let’s see how you as a business can start using them more.

Live Streaming

It’s no surprise that live streaming has become a number one marketing trend and tool that have made people rich. From Instagram lives to Facebook Lives, they WORK! Live streaming makes people extremely relatable and let’s face it, it’s no secret that people buy from those that they Know, Like and Trust.

Today, live video is a feature that’s rolling out across most of the major platforms, including Facebook, Twitter, Instagram, and YouTube. There are also gaming-focused options like Twitch and Beam (now Mixer) to cater to a fast-growing vertical that includes over 2.2 billion gamers around the world. My son (8 years old) is desperate to live stream whilst gaming, but that’s another story.

Live video offers the ability to share an experience moment-by-moment with a large audience from all over and invite them to comment and participate in real time. How can your business stream live more often and how will you work it into your marketing calendar?

Private Chat on your Website

marketing trend messenger button

Example of the Messenger Button

A marketing trend that us social media addicts are Loving. I know only one person who isn’t on FB (on of my brothers and he’s not a shopper, so it doesn’t count) but everyone else is on Facebook. Yes, we all use messenger too and now you can message businesses directly from their website from Your own messenger! This is a game changer and it’s increasing sales too. It’s just a little button on the bottom of your website that makes it so easy for customers to contact you through your business page. Who wouldn’t want to use this marketing tool to increase sales. It’s got that personal touch again, that people love.

How will you use these marketing trends?

How will you use these 2 top marketing trends within your business? I’m interested to know. Leave a comment below to let me know.

Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.