Shitty Clients

Shitty Business Clients

We’ve all had shitty clients. You now, the ones where they moan at just about everything, always on the phone/email about something or another and the ones that don’t pay on time! Most of us have had clients like these, especially in the beginning of business when we’re starting out and will take on every client we can get our hands on. shitty clients

Set Your Boundaries

Setting boundaries with all clients is a must, not just with the shitty clients. You do NOT have to be available 24 hours a day. You do not need to reply to their message/email at 10pm (in fact, stop checking your emails after 6PM) and set deadlines with them. Some will tell you it’s good customer service to be available constantly, I personally strongly disagree with this.

In my line of work, I often need clients to send me information. Here’s an example. If I take on a new client who wants me to create content for their Facebook Page, I’ll need content ideas from them or their favourite quotes. I put it all in an email and ask for X,Y,Z information by such and such a date. I also get payment up front. That’s a standard with me. No excuses, I want to be paid before I put many hours into my work for them.

Fire Shitty Clients

Oh yes you can. You can fire those shitty clients once your business grows. I’ve done it once and boy did it feel invigorating. I also stopped working with a client a few months ago who said I wasn’t fulfilling my end of the bargain with content. Why am I telling you this? Simple, because they were incorrect.

Here’s what really happened: They said I had made errors (yes there was one post with errors, I admit it, I made an error) I’m human, it happens. Then they said I wasn’t providing them with the content they wanted. THEY DIDN’T send me the content I asked for! That’s what really happened. Despite asking for it some 5 times, they sent me 2 damn quotes in 5 weeks! It was a joke. I was happy to not work with these people anymore. The joke was, they apparently empowered women – it was total bullshit. Oh and did I mention – I grew their stats by a whopping 3000%!!! And they say I wasn’t doing well? Stats don’t lie!!

IF you have to have shitty clients to get the bills paid, at least set the boundaries ladies and gents.

Scheduling on Social Media

Scheduling on Social Media

Scheduling on social media will not only save you time in the long run, it’ll also make you money. We all want social media to work for us, but so little of us actually put the work in to make it work. It saddens me to see how many people open a business and give up within a matter of months ‘because social media isn’t working for them’.

Maybe opening a business wasn’t meant for them, because trust me, it’s not easy. If it was, we’d all be quitting our jobs and earning thousands a week from putting the odd tweet out or Facebook post right? BUT it’s not that easy, however, it’s still possible… with work. It takes a special kind of resilience to grow a business and make social media work for you.scheduling on social media

Do I schedule on social media?

Damn straight I do! Especially for the corset page, I have 8-10 posts go out a day and most of those are scheduled posts. Scheduling on social media means I get to reach my audience when I’m sleeping, whilst I’m cooking or whilst I’m watching a film with my 2 children. Sounds great doesn’t it? You can too.

I admit, I don’t schedule too much for this business, because mostly I do post on my social media platforms daily, just to show people it can be done. However, I make most of my connections through networking online and sometimes in person.

I’ve digressed. Let’s get back to scheduling on social media. The children and I go away for a week on Friday and I want to spend the least amount of time online as I can whilst there. So I am currently scheduling on social media like my life depends on it. Can you imagine? 8 posts a day on the corset page, maybe once a day on my social success page (as well as live posting) and then 2-3 a day in the corset group. It’s nuts!! Oh and let’s not forget my clients!! Not to mention the live posting too. That’s dedication for you!

It’s basically CRAZY for me before I go on holiday, but it’s so worth it once I’m away, because it’s all working for itself. Not to mention that I’m even more ready for my holiday by then!

You scheduling on social media

Now it’s your turn. Yep – I’m not letting you get away with it. Even if it’s just one post a day, it’s more than you’re doing now if you never schedule any of your social media. Go ahead, go and schedule 1-2 posts a day for the next few days and see how you get on. Oh…. and don’t just schedule sales posts!! You know how much I hate that. BUILD relationships people. Go Go Go.

Building Your Social Media Profiles For Beginners

How To Build Your Social Media Profiles

Your social media profiles are where people are watching you. They may land on your website first, but most commonly these days, people will go and check out your social media profiles. They’ll want to see what people are saying about you and what you are posting. So here’s a question for you: How do your social media profiles look? build your social media profiles

What You Can Do To Improve My Social Media Profiles

If you’re looking to improve or make changes to your social media profiles, here are a few tips to get you started.

  • Ensure you have the same colours for your branding across all your social media profiles.
  • Also ensure all your bios across your platforms have the same description.
  • Post DAILY!
  • Post not just daily, but post RELATIVE content daily.
  • Research your competitors and see what they’re doing. Don’t steal their work, but re-work it to make it fit in with your business and message.
  • Reply to peoples comments, make them feel valued.
  • Remember the 80/20 rule. 80% of your content should be NON salesy. It could be a survey/poll, a motivational/inspirational quote, a coffee/good morning message. Anything that Relates to your ideal client. The 20% should be product/service based content and links to blog posts. You can also include posts like ‘Do you prefer the black one or the red one’ type posts. This is a non direct way of selling. Try it, it really works. Oh… and try forget to have fun with it.

These tips are for those that don’t really know social media or those that simply want to try and be more consistent on their social media profiles and want to make more of an effort in growing and nurturing their social media.

Give your social media some TLC and eventually it will start paying you back. It takes time though, lots of love and care and I can’t stress enough – lots of CONSISTENCY. You’ve got this, keep at it.

Reading books relevant to your field will help your brain create new content too. Give that a try. I have endless books on my shelves that still need reading. I probably need to make me time for that if anything!!

Keeping It Human – Storytelling

keeping it human

Keeping It Human

Keeping it human in storytelling. Storytelling is the best and most effective way of marketing. I hear people say ‘marketing doesn’t work for me’ and I call bulls*it! It works for every business, you just have to find what works for you and your business.

Keeping it human in your marketing is what will make you stand out from your competitors.

Here are some Tips on Keeping it Human in your Marketing

Make Your Customer the Hero

Have you considered making your customer the hero for a change? When storytelling in business, it can’t be all about you. Sure, sometimes blow your own trumpet, but don’t make it ALL about you. By telling a story and making it about your customer and making them the hero, by extension shows how YOU helped them. How you helped in that process of their success.

Get it? Start talking about your customers, keeping it human. If you can make your customers look good, they’re a testament to how good your work is.

Talk About Your Journey

Talk about your journey through your business, the highs and the lows of it and how it helped grow you and your business. This way of keeping it human relates to your audience. Talk about the impacts, be emotive. Mention the mistakes AND the breakthroughs.

Failures are amazing learning experiences and can make for a good tale. Focus on what they taught you and how it made you and your business Better in the long run.

Next week I will be giving 3 more content tips that you can use on your social media, on your email list AND your blog. See how these 2 big tips work for you and let your audience get to know you by keeping it human. They will relate to you more this way and start seeing you as a human, rather than just a business.

~ Sonya

 

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Give These Things Up To Be Happy

Give These Things Up To Be Happy

To be happy I strongly believe you need a healthy approach to stress, anxiety and a general good mindset. Mindset is how you approach the crap that life throws at you sometimes. Giving up the things below will start you on a journey to more happiness. ‘To be Happy’ is a wonderful thing. to be happy

  1. You Don’t Always Have To Right – argh enough already! You don’t always need the last word and you aren’t always right. End of discussion!
  2. Stop Blaming Others – It’s easy to blame others isn’t it. Well just stop – take the blame when you’re wrong.
  3. Are You a Control Freak? Yep – STOP! Let life lead the way sometimes and stop trying to control what others are doing. It’s THEIR life.
  4. To be happy – give up the Negative Self Talk. You are worthy and you deserve to be happy.
  5. Give up Complaining – My god you’re probably boring people half to death with constantly moaning. Trust me, I have walked away from people that could have been great friends, but their constant whining made me take some huge steps back.
  6. Do you Criticise? STOP! You have no right to criticise just because people choose to do things differently from you. What makes you think you’re so perfect anyway?
  7. Stop Trying to Impress – Life isn’t a competition, true friends don’t care that you have the biggest house, the latest Mercedes or earn £10K a month. Be humble with what you have and enjoy life around you. Money does not buy happiness, let me tell you that from experience.

To Be Happy…

To be happy is to smile, enjoy your home, your friends, your family. Complaining, criticising, showing off? None of these things make us OR others happy – so how about just stopping? You can completely change your life around by changing your mindset. Try it.

This is a different kind of blog post for me, but one I felt compelled to write after some experiences I have been through over the last few years. Money and material things do not make a person happy and do not make other people happy. True happiness comes from within.

~ Sonya – Social Success

Niching Down in Business

niching down

Niching Down

Niching down in business, ever hear that? I bet you have many a time. Do I think niching down is important? To a point, but in my humble opinion, not essential. I’m great at helping people sell, but I also love helping other markets and I am good at it. So why should I niche down when I am good and making money from it?

Are you niching down?

How are you niching down in your business? The thing is, you have to niche down a little, at least pick 2-3 industries that you love working with and make sure when you put copy out on social media, that you’re thinking of those niches. As you write your copy for Facebook, Blog Posts and Emails, keep these industries in mind.

My Industries?

I definitely focus on helping people sell things. I have a Corset Fb Page with 173K fans and have made many £100,000’s from it. Seeing as that success came from FB and blogging, that’s how I have chosen to help people. Do you know I was making £1000 a month just from blogging once a week? True Story!

Blogging effectively is not only good for SEO purposes, it’s also great for letting your audience know that You know what you’re talking about. Need help blogging? Let’s talk and discuss getting your message out there to the world loudly and clearly. Let’s do better than your competitors. Contact Me Here.

Listen, if I can do it, so can you. I did this as a single mum with 2 children a year apart. I get no support and have to pay for childcare. It sucked, but it worked out from sheer determination (and spending money on a coach) Now I feel I am able to help other businesses grow through my success.

Keep me in mind if you need any blogging help or help to grow your social media.

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Living The Dream? Entrepreneur Life

Living The Dream?

Living the dream, some say I am, some would say definitely not. It all comes down to perspective. My brother always said I was living the dream because I worked from home and I dictate my schedule. Others will say I am not living the dream unless I am earning £100K plus a year. I am NOT earning that amount of money, but I am living the dream to a certain extent.

How am I living the dream?

I do all the school runs, I am there for my children every morning and every evening. Homework isn’t a rush because I am there to do it with them after school. Dinner isn’t a rush because we sit down at 5.30pm to eat, not 7pm (as a full time working mum/family likely experiences) I have time to cook homemade meals because I AM home. living the dream

I also get to book holidays when I want (taking into account school holidays of course) Last week I decided we needed some sun and didn’t want to wait until July to get some some. So I booked us a week in Gran Canaria. A friend of mine was booked to go there since last year with her 3 children and somehow a conversation that went something like ‘wouldn’t it great if we could meet you out there’ turned in to me booking to go a few hours later. A week away in the sunshine, bliss!

THIS is living the dream – at least a decent part of it. I earn enough to pay my bills and go on holidays. We have 3 booked. Gran Canaries, Disneyland Paris and Tenerife. I’m not sure many people could say they have the same booked and if you do, i’d say you’re doing pretty damn well.

What does Living The Dream mean to you? It will mean something different for all of us. I’m intrigued to find out what makes living the dream in your world?

My brother has since given up his 6 figure a year job and is working from home earning less, but he is absolutely loving life at the moment. Yes I certainly can (and will) earn more money, but right now, life feels very good!

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Instagram Challenge

instagram challenge

Instagram Challenge – FREE

I just started running a Free Instagram Challenge over in my Facebook Group.

I wanted to help more businesses get more consistent with posting on their social media and get more comfortable with it. Instagram can be a fabulous place to build new relationships and get more eyes on your products or services.

Instagram is a very visual platform, so your images on there will need to stand out.

When is the best time to post on Instagram?

There isn’t a best time really, it depends on your audience and what times you think they’re most likely to be hanging out on Instagram. For me, it’s during school hours when mums are busy working on their business and then again in the evenings when the children are in bed. But I also post at other times, to catch other audiences.

As long as you are posting on Instagram consistently, then you’ll start attracting new people.

Do hashtags really make a difference?

Errrrrm YEAH! If you’re not using hashtags in every single post, then you’re missing out on your posts showing up in peoples feeds.

You will want to vary your hashtags and use them daily. I generally spend a bit of time every couple of weeks (or so) doing a little hashtag research. I will show people how to do this in my Facebook Group where the Free Instagram Challenge is taking place. It’s really pretty simple. You can join the group HERE.

How do I help businesses with their social media?

I probably don’t advertise enough, i am generally posting tips for other businesses to make use of. So here is a little information on how i help businesses grow on social media.

I provide various services, anything from a social media review at just £49, to content packages for your chosen social media platforms right through to running your social media. I also provide a blogging service.

Every business has a different budget and I try and accommodate their budget. As with anything, you get what you pay for. If you pay me a review, that’s what you get – a review. You won’t get a marketing calendar for that.

If you pay me hundreds of pounds, i will make sure your social media is consistent, spot on, marketed to your target audience and answer all comments and queries.

If you’d like to work with me, add me on Linkedin Here and then message me once I accept our request.

JOIN MY FACEBOOK GROUP HERE

Successful People and their Habits

successful people

Successful People and their Habits

Successful people generally have daily habits that contribute to their success. It’s easy to be jealous of successful people and their achievements. However, they have worked very hard to get to where they are.

There are certain things that many outrageously successful people tend to have in common – and these things have nothing to do with luck. They are habits that have helped them to success.

In fact, these habits are things you can replicate in your own life, giving YOU the best chance of success in life and business.

Here are some of the habits that successful people follow regularly, if not daily.

  • They get up early – Now don’t be put off by this. However, how often do you see successful people getting out of bed at 11am? Not many. Sure, there are exceptions, but as a rule, you’ll find many are up early and starting their day as they mean to go on. Try it.
  • Meditation or Prayer – This is not something i do regularly, but i know 100% it works. I know a bunch of successful people and they do one or the other, sometimes even both! I find my brain can’t switch off for long enough to meditate.
  • They exercise! – This is so important for mind AND body. This is something i do regularly, 3 times a week. We just got a dog on Sunday and i am Loving all the walking. I feel energised and ready to crack on with the rest of my day.
  • They set goals – Tony Robbins says, “Setting goals is the first step in turning the invisible into the visible.” Set clear and consider goals and refer back to them regularly. I do love setting goals and stocking to them.

A few more successful habits:

  • They network – successful people get out there and network online and offline. They get their name out there and are consistent about it.
  • Consistent – YEP, it’s true (shocker), successful people are consistent and they have a daily schedule. they write out what they need to achieve that day and get it done. Successful people certainly don’t make excuses.
  • They set boundaries: Successful people aren’t afraid to say no. They set boundaries and are strict with them. I set boundaries in my business world 4-5 years ago and i have never looked back.
  • They read – They read a lot, stay up to date and own many many business books. Novels help with storytelling too. This post Here will tell you more about storytelling and being human in business.

Which habits do you think you could start making?

Which habits from the list above could you start adding to your daily routine? There are more you can add, like positive self talk, helping others, giving back etc. Also learning from mistakes rather than beating yourself up over ‘failures’. They’re not failures if you learn from them.

Let me know which ones you could start doing today.

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