Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

Content Marketing and Being Consistent.

Content Marketing and Being Consistent.

Content marketing is one thing in business you need to get good at if you want to succeed and make money. What is content? Content is what you’re putting out there for prospective clients to see daily and you want to make sure it’s good content.

Great Marketing is Key! If you’re not being consistent, not only will you not be creating relationships or making money, your audience will literally forget about you. It’s true. Let’s face it, everyone is doing the job i do right? I know 20+ people doing what i do and there are 1000’s more, so i need to make sure i am in my audiences newsfeed daily. I want them to come to me when they need help, not my colleagues.

content marketing

Is your content marketing up to scratch?

So how does my content marketing look?

I schedule at least 8-10 posts per day on Facebook and at least 12 on Twitter, but i ensure to post on Twitter throughout the day too. With twitter moving at such a high speed you have to be showing up regularly. I also engage with my followers several times a day. My graphics are the correct size for either Facebook and Twitter so that they can easily be seen by my audience.

The same goes for my Instagram graphics. They are the correct size for Instagram, the text does Not run off the page. It’s a pet hate of mine. The way i see it, if you’re not good at creating graphics, then let someone else do it for you. OR get good at it. It doesn’t look professional when your images are all over the place and unreadable. Not to mention if they are all the wrong size too.

Content marketing isn’t just about marketing your products or your services, you need to engage with your audience. Ask them how they are today, tell them good morning and good night. Maybe ask them how they take their coffee? It’s about creating relationships first, if you only remember two things about this blog post. It’s about creating relationships and being consistent.

What Can You Do?

Don’t just throw content out there for the sake of it, take time to create content, study your audience and if you have no idea what you’re doing, then please let me help. My content packages are popular. See them Here and see which one fits your business needs.

Content Creation and Management

Content creation and management for social media, do you struggle with it? I know lot of people do struggle with what to post on social media and often spend hours and hours on this per week. But then you come across someone like me who can do that leg work for you and create content for your platforms whilst you concentrate on other things.

It’s important to post regularly on your social media platforms, so content creation and management are key. I have a bunch evergreen content on stand by that i can grab at any point for my business. Do you have a similar system or something like this in place?

You must post things that are engaging, things that people will want to respond to, comment on, share or Like. If you’re not doing this, then you’re not building relationships with your audience, which is key! Don’t forget, you’ll need to be popping in several times a day at least to answer people too.

Content Creation and Management and What I Can Offer.

I’m not pushing you to buy from me, but i just want you to know that these options are out there should you need them in the future. My first package is a £99 package and you can read more about it HERE. 

Then there is the bigger package (click on the image for full details) where i will provide a massive 55 pieces of content for you to use any time of year and that you can re-use when you need to.  We can tailor this to your preferred social media platform, whether it be Facebook, Twitter or Instagram. I am currently working on content creation for a company in the USA who want 75 pieces of content.

content creation and management and package

See What You’ll Get With This Content Creation Package Here.

Don’t be afraid to ask for help, it means you are concentrating on something else and need to out source the kind of stuff that can be time consuming or maybe your business growing and it is time to out source a little now?

It’s a pretty good feeling when you to source and lighten that load. I know from experience experience from owning a retail online store, things got manic and i found an awesome VA (virtual assistant) to help me.

So if you need help, reach out, i won’t bite 🙂

Sonya

Social Media Nightmares and How To Avoid Them

Social Media Nightmares and How To Avoid Them

Nightmares are scary and making mistakes happen, but when you make mistakes on Social Media, the whole world seems to find out!

Here are a couple of mistakes people are making daily on social media and how you can avoid them.

  • Typo’s, spelling mistakes and grammar. Well we all make spelling mistakes when we are rushing or reading back on content too quickly whilst checking for errors before sending it out. You need to take time out and re-read your content before throwing it out there (what are the chances i publish this and there is a typo in this blog post now lol) Grammar, seriously this is my massive bug bear. People can’t get their there, they’re and their’s right and stuff like that makes my blood boil a bit. If you’re in business, you need to be getting these minor things right. If you are dyslexic or have a problem of that nature, maybe consider someone else to write your copy?

    social media mistakes

    Need Help With Your Copy? I’d love to help.

[tweetthis]Even when you’re careful, spelling and grammar mistakes happen. Don’t sweat the small stuff, learn from your mistakes. [/tweetthis]

  • Public annoyances or awkward customers. I don’t believe there is such a thing as a customer base that is 100% satisfied, mistakes happen on the business side of things and sometimes a customer just isn’t happy. What do you do? You take a massive breath (or two) and calmly deal with this customer. They may be writing all over your social media platforms complaining and moaning, all you can do is try and calm them down and if you were in the wrong, own up to your mistake. Do NOT get into an argument with a customer, they’ll never be your customer again if you do. Try and take the conversation offline if you can or to email, where nobody else will see the grumpy customers words.

If you need any help with blog writing, copy writing, prove reading or anything business related, please do visit the website here or email me at info@socialsuccesswithsonya.co.uk

Building your business together and how i can help.

Building your business together and how i can help.

Several years ago it became apparent that i was rather good on social media and found a natural aptitude towards Facebook. I have had 2 businesses before this in retail, it was great, but i lost my passion. I found my passion was helping others, but without the stress that retail brings. So now i help businesses around the world (we currently have clients in the USA and UK) achieve their dreams. I can’t think of anything i’d rather be doing (well maybe a cocktail on a beach somewhere) i do know i can help you achieve that too.
So i trained, i even went to the States and trained with some of the best. If you’re building your business and are struggling with tie management or just find you’re not good at certain things, that’s where i step in.

Building Your Business and Reaching Your Goals

Your Business Goals and How You Want To Build Your Business.

building your business togther.

Building Your Business Together Here.

Now i help businesses grow their business, not just their business, but their dreams and i watch them start enjoying life again, spending more time with family and not feeling the need to sit on social media all day and night. I am here to help achieve your business goals. I’m yet to find a successful business that didn’t out source a little.

[tweetthis]Building Your Business Doesn’t Mean You Have To Lose Sleep.[/tweetthis]
I have a team that helps me and together, we can help you start an epic journey.
Every small business knows that getting started or even maintaining what you already know is hard work and can be tiresome. I know that feeling, i spent many nights up until 1am or beyond, but those days are over for me and yours cane too. Because that’s where the like of us step in and help you achieve those goals. You stick to what you’re good at and we’ll do what we’re good at. Team Work can be a wonderful thing.
See our bronze package here and let’s get you started.

Is Your Social Media Campaign Working?

Is Your Social Media Campaign Working?

What makes a social media campaign work? It’s a question most Think they know the answer to, but it is in fact something a little different.

Did you initially think that a working social media campaign means more sales? Well most would think that. But no, it firstly all starts with building relationships. This is a key fact that many small businesses, no matter their niches tend to neglect and then find they are losing customers. Customer care is the most important  factor here.

Let’s look into how to make a social campaign work for you.

So we have established that the first key point here is to build and create long standing relationships with your customers.

social media campaigns

Read here how we help clients with their social media campaigns.

If you are asking yourself questions like ‘but how do I do this?’ or ‘when will I see the money?’ then we have problems there that we need to sort out first. In this day and age, people are buying from social media platforms more and more and people want to buy from businesses that they know, like and trust. If you’re solely reliant on the end result (Money) then you won’t be in business for long. If you need help with this, see how we can help manage your social media platforms and start building awesome relationships with your audience HERE.

Now remember, you cannot systemise relationships, but you Can schedule your posts ahead of time (all organised business owners need to be doing this). Also you need to remember you are not just pushing your product on people, you are asking questions, you are posting great images with quotes that your target audience will relate to. Try posting at the end of the day ‘Describe your day in just 3 words’ and you’ll see the interaction. Now don’t forget to engage with those that reply too!

So what else makes a social media campaign work?

Well consistency of course! If you’re not consistent and only showing up when you want  sale, then you’re not building relationships. This is where scheduling is great. I am off on a spa day tomorrow and will have everything scheduled for tomorrow by this afternoon, then all I need to do is pop in a few times to say hi and answer peoples questions.

One final big Tip: Learn how to like your audience, become their friend and they Will like you back.

Sonya ~ Helping to put you on the social media map.

Visual Content For Your Business

Visual Content For Your Business and Why It’s Important.

What do we mean by visual content? It’s basically what people see when they look at your business through your website and social media media platforms. Is the visual content for your business up to scratch?

visual content for your business

Need help with your visual content for your business, we provide page design here.

Are the images you use on social media eye popping? Do people scroll through their newsfeed and stop when they get to your image because it has really drawn them in? If not, then why not? It’s important your images are getting your message across and stand out enough to make people actually read it, then you’ll be wanting them to Like, Share and Retweet that image.

Visual Content For Your Business is Key!

So how do you get your visual content for your business up to scratch?

  • Be sure you use colour, stand out from the crowd and don’t be afraid to be bold.
  • Make sure you use the correct image size for Facebook, Pinterest and Twitter, you want the right sizes so that your images are easily seen and the text on it easily read.
  • Give people a reason to comment, ask a question through your image.
  • People connect with things they can relate to, so be sure you’re targeting the right people.
  • Humour is always a good way to go, make people smile or giggle and you’ll get people sharing your content and paying attention more.
  • Coupons almost always work and infographics too.
  • Tips, always give people tips, they want value.

Image quotes like the one below are always a great way to get people interacting. Just a simple Like on a post can go a long way. So always have it in the forefront of your mind that you want people to notice your images and don’t be afraid to go Bold.

visual content for your business

Ensure your visual content for your business is eye catching.

Basic Instagram Tips You Need To Master In Your Business

Basic Instagram Tips You Need To Master In Your Business.

Instagram is the biggest photo sharing social media platform available today, so sharing great photos is pretty important. You’d think everyone knows that, but they really don’t. Read these Instagram Tips to get you on the Insta road.

Create a Following.

Well duh, it’s what we opened an In stargaze account for right? To get people to follow us and potentially buy from us. Be sure to connect your Facebook and Twitter accounts to your IG account, helping you build awareness when you share to both those platforms that you exist on IG too. Use relevant hashtags and don’t forget to engage with people (one of the biggest mistakes people make). They throw a picture out there and then disappear. Don’t forget to talk to your audience daily. Read these simple Instagram tips to get you started.

Quick Instagram Tips

Size Matters on Instagram. instagram tips small businesses

Yep you heard me, size maters on Instagram, as it does with all the social media platforms out there. IG photos sizes have increases a bit and you are now able to upload  images at 1936 pixels wide by 1936 pixels high.

What Should i Post on Instagram?

It can’t be all business, business, business. You have to mix is up a little and share a bit of business and a bit of fun. With social media you are always telling a story and people connect with this. Not everyone wants to see what you have eaten that day and seriously, pictures of your food is so last century. But for instance you could post a picture of a pet or a cute animal picture (even if you’re not much of an animal person) but so many people are and it is relatable.

Have a Posting Plan.

It may seem silly, but plan when you are going to post. I personally recommend no more than 2-3 posts a day and i post morning, noon and then later in the evening. Plan what you are posting too. Planning on social media is the key to success, not fudging it.

If reading Instagram tips isn’t helping you understand Instagram, let us help you set up your Instagram Here, then we can help you manage it if you need us to.

 

Top Instagram Hashtags To Grow Your Followers

Top Instagram Hashtags To Grow Your Followers and Business.

It’s all about the numbers right? You start your business and want to grow your fans and followers (only natural of course) But be patient and do it the right way. Don’t use these companies that offer to add 1000 followers for for £5/$, that’s the cheat way and these fans won’t be targeted.

So Let’s Talk Instagram Hashtags shall we?

It’s all about the hashtags when it comes to Instagram and you’ll be

top Instagram hashtags

Use Top Instagram Hashtags To Get More Followers and Sales.

wanting to know which topmost Instagram hashtags are current and new i guess? Ok, so there are a couple of sites that you can check which instagram hashtags rank highly. Top Hashtags (my preferred one) is one company and another is Top Like Tags.

These sites will help you choose which tags are best to use and which top instagram hashtags are current in your niche. You want to be using popular hashtags in your niche, so that you gain targeted followers, ultimately we want to sell to people who want our services right? No point in me advertising meat to a vegan right? You get my point. So think about which hashtags you are using. We’re in the social media marketing business, so very unlikely to target people who love pizza.

To get you started, here are the current (as of today) most used top Instagram hashtags.
1 #fashion    Posts: 288,558,360
2 #like4like  Posts: 267,855,715
3 #friends    Posts: 241,309,533
4 #smile       Posts: 225,844,788
5 #instamood Posts: 183,917,400
6 #follow4follow Posts:177,596,330
7 #amazing    Posts: 172,433,564
8 #style           Posts: 170,034,837
9 #family       Posts: 169,074,937
10 #nofilter   Posts: 161,656,651

Need help setting up Instagram? We’ve got your back, let me help set you up HERE.

Why Social Marketing is So Important.

Why Social Marketing is so important and what you should be doing as standard.

It’s no secret that social marketing works and it’s been around a few years (or more) now and it’s no longer a fad. We’re pretty sure it’s here to stay in fact.

Is Social Marketing Facebook?

Social marketing is anything from Facebook, Twitter to blogging. Which are you doing? If you’re not doing any, it’s time to jump straight on that bandwagon and get going. Not to mention email marketing and Instagram.

Just about everyone i know is on Facebook at least several times a day and Facebook is a huge platform that yes, you can sell on. Don’t think you can? These are just 2 of our clients that we help with social marketing The Burgandy Boudoir and 192 Candle Co who both sell very effectively on Facebook. Both companies use social marketing strategies taught and helped by us. social marketing, be heard online

It simply isn’t enough anymore to just have a website, no matter how awesome your website might actually be. These days your website extends to your social media platforms, where you should be actively social marketing. Are you?

I understand that if you’re brand new to this, it can be extremely daunting. I recently had a consultation with a company in the USA who wanted help with his social marketing across Facebook, Twitter and Email Marketing. Unfortunately his plan was nowhere close to the standard we could provide and was a little shocked at what we provide in terms of service.
I am extremely happy to discuss your social marketing idea with you and what we can offer you. You may have seen our prices and thought…. Eeeeeek! Not a problem, we also offer a consultation and you can book me for a one off fee to set up a plan that will really jump start your social marketing within the first hour of you putting the strategy into practice.

Now here’s the thing, you don’t need to be on every social media platform to successfully market online, you just need to be good at maybe 2-3. social marketing and blogging

What You’ll See With Social Marketing. 

Firstly you get to speak and see your target audience up front and personal. Pretty fantastic right? You get to answer their problems right away too and continue to provide fantastic customer service through other channels than just answering the odd email.

Secondly you get to be on call for your customers and be there at times they are online and not necessary just via email during business hours.

Thirdly (and an important one) it will get you more sales. Ultimately that is the goal right?

Lastly bonus, you will find customers you didn’t know existed and get this, customers who didn’t know you existed will find you too! Woohooo, pay day or what?

Basically, social marketing and social media is where you and your business need to be Now. If you’re not doing it, let us help you set it up. Yesterday was the time to start being active on social media, you are missing a ton of opportunities…. and sales. People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate. Ditto if your website looks like it was ripped off of somebody’s GeoCities page circa 1998.
I have contacted many a company through their Facebook and Twitter pages and resolved issues with them.
Don’t be left at the side of the road… Think about it.