Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media – Should i give up on it?

social media

Social Media – Should i give up on it?

Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.

So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.

Here’s the thing with social media…

The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.

If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.

Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.

The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?

Is social media harming your business?

If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.

Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?

We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.

Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.

I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.

Instagram Tips To Get Noticed More

instagram tips

Instagram Tips

Instagram isn’t quite like the other social media sites like Facebook, Twitter and Pinterest. So i thought i would jump on and give you some Instagram Tips that can help any size business.

So if you’re looking for tips about how to get more followers and Likes on Instagram, I’ve got some advice for you — so let’s get straight into it shall we:

My 5 Best Instagram Tips

Post at the right time

Seems simple enough right? You have to think about the times that people are most likely to be sat online on their preferred social media platforms. It’s likely going to be first thing in the morning when they are having their coffee/tea. I know that i do this.

Here’s what i know, people log in first thing, then on their way to and from school/work and then in the evening say after 8pm when dinner, baths and chores are out of the way. So think about that next time you post on IG.

Use Hashtags (obviously)

It seems obvious, but lots of businesses just aren’t utilising hashtags. Hashtags are what get you noticed on IG (Instagram)

Some of the most trendy Instagram hashtags you’ll find include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood. For my business it’s #smallbiz #marketing and so on.

Don’t hashtag stack though, it doesn’t look good and looks like you’re trying too hard. 5 good hashtags are better than 15 rubbish ones.

Share Great Images

You want to share not only great graphics, but the right size graphics too. Text that runs off the page doesn’t look professional. Use Canva or Sparkadobe to create great images and they have IG templates ready for you to use. These Instagram tips are ready for you to start implementing right away, so don’t hang around.

Use Instagram Video

Instagram lets you record short videos which are a great way to build those all important relationships. You could create a video telling people what’s coming next, what’s new or ask their opinion on something. People love to answer questions.

Fill Out Your Instagram Bio 

This is where you put a kick arse description of what you do, how you can help others, use hashtags and then at the bottom a link to your website/blog. Here is how mine looks.

I hope these Instagram Tips have provided you with some value and that you can go ahead and start implementing them today. One last tip: Edit your bio from a desktop computer, otherwise you can’t use the space bar to start a new line.

Have fun and let me know how you get on!

Instagram tips

Follow me on Instagram by clicking on the image above.

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Using Instagram For Business

Using Instagram For Business

Are you using Instagram for business? Not sure what you’re doing on there or how to use it? Instagram is a little different from posting on Facebook and Twitter. Read on to find out how to use Instagram for business effectively.

Tips On Using Instagram For Business 

Instagram sure is different than posting on Facebook or Twitter. On Facebook you need to be consistent and posting at least 6-8 times a day to ensure your fans are seeing your posts. On twitter you should be posting at least 12+ times a day and then some, to get seen. It’s a massively fast moving platform over there.

Instagram only needs maybe 2 posts a day at the most, otherwise you’ll bombard peoples new feeds on there and they’ll get fed up.

Instagram for business

Get Creative On Social Media

Your Instagram Bio

First of all your Instagram bio needs to look appealing and let people know what it is you actually do. You don’t get many characters in which do so, so be clever. Here is my IG account if you’d like to take a look at how i have done it – GO HERE.

Hashtags and How Often To Post on Instagram.

Don’t forget the hashtags. Instagram is all about the hashtags and using them correctly. Use the hashtags at the end of your message rather than not within your message. It doesn’t make for easy reading if you hashtag stack within your message.

Do not just post sale posts, this is the rule for Facebook and Twitter too, people just don’t want to see it. Post valuable content and nice meme’s. What goes down even better is if you create your own posts, so that it makes it more authentic and professional. It is all abut building relationships with your audience.

Ensure the images are the correct size for Instagram, you don’t want text running off the page, it doesn’t look good. The same goes for your other social media platforms.

Be consistent. Don’t post and then disappear for days, you will soon be forgotten and people will move on. You need to get serious about how much you are posting and engaging with your audience, it should be several times a day, no excuses!

If time management is an issue for you or your business, read my blog post on Time Management Here and get your schedule in order.

These are all basic tips that will help any business grow on social media. If you need help setting up your Instagram account, then contact me for a quote to get your Instagram Bio looking great. It will include a kick butt bio too.

Most of all, have fun on there, have fun on all your business platforms. Now go and create some relationships and let’s make some money. At Social Success with Sonya, it’s all about both fun and success. YES BOTH!

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

Content Marketing and Being Consistent.

Content Marketing and Being Consistent.

Content marketing is one thing in business you need to get good at if you want to succeed and make money. What is content? Content is what you’re putting out there for prospective clients to see daily and you want to make sure it’s good content.

Great Marketing is Key! If you’re not being consistent, not only will you not be creating relationships or making money, your audience will literally forget about you. It’s true. Let’s face it, everyone is doing the job i do right? I know 20+ people doing what i do and there are 1000’s more, so i need to make sure i am in my audiences newsfeed daily. I want them to come to me when they need help, not my colleagues.

content marketing

Is your content marketing up to scratch?

So how does my content marketing look?

I schedule at least 8-10 posts per day on Facebook and at least 12 on Twitter, but i ensure to post on Twitter throughout the day too. With twitter moving at such a high speed you have to be showing up regularly. I also engage with my followers several times a day. My graphics are the correct size for either Facebook and Twitter so that they can easily be seen by my audience.

The same goes for my Instagram graphics. They are the correct size for Instagram, the text does Not run off the page. It’s a pet hate of mine. The way i see it, if you’re not good at creating graphics, then let someone else do it for you. OR get good at it. It doesn’t look professional when your images are all over the place and unreadable. Not to mention if they are all the wrong size too.

Content marketing isn’t just about marketing your products or your services, you need to engage with your audience. Ask them how they are today, tell them good morning and good night. Maybe ask them how they take their coffee? It’s about creating relationships first, if you only remember two things about this blog post. It’s about creating relationships and being consistent.

What Can You Do?

Don’t just throw content out there for the sake of it, take time to create content, study your audience and if you have no idea what you’re doing, then please let me help. My content packages are popular. See them Here and see which one fits your business needs.

Content Creation and Management

Content creation and management for social media, do you struggle with it? I know lot of people do struggle with what to post on social media and often spend hours and hours on this per week. But then you come across someone like me who can do that leg work for you and create content for your platforms whilst you concentrate on other things.

It’s important to post regularly on your social media platforms, so content creation and management are key. I have a bunch evergreen content on stand by that i can grab at any point for my business. Do you have a similar system or something like this in place?

You must post things that are engaging, things that people will want to respond to, comment on, share or Like. If you’re not doing this, then you’re not building relationships with your audience, which is key! Don’t forget, you’ll need to be popping in several times a day at least to answer people too.

Content Creation and Management and What I Can Offer.

I’m not pushing you to buy from me, but i just want you to know that these options are out there should you need them in the future. My first package is a £99 package and you can read more about it HERE. 

Then there is the bigger package (click on the image for full details) where i will provide a massive 55 pieces of content for you to use any time of year and that you can re-use when you need to.  We can tailor this to your preferred social media platform, whether it be Facebook, Twitter or Instagram. I am currently working on content creation for a company in the USA who want 75 pieces of content.

content creation and management and package

See What You’ll Get With This Content Creation Package Here.

Don’t be afraid to ask for help, it means you are concentrating on something else and need to out source the kind of stuff that can be time consuming or maybe your business growing and it is time to out source a little now?

It’s a pretty good feeling when you to source and lighten that load. I know from experience experience from owning a retail online store, things got manic and i found an awesome VA (virtual assistant) to help me.

So if you need help, reach out, i won’t bite 🙂

Sonya