30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska

Social Media Tasks – 5 Ways to make it Simpler.

social media tasks

Social Media Tasks

Social media tasks can be time consuming, but here are 5 ways to make it simpler for you. There are only so many hours in a day and making the most of our time is crucial to growing our businesses, right? Social media platforms can make a huge positive impact on your business, yet many out there struggle with overwhelm from it.

This blog post shares 5 golden nuggets on how to best spend your time using social media for your business.

  1. Which social platforms are you going to use?

    You can’t be on them all, so figure out which social media platforms you want to be on (and find out where your audience is) Some questions to ask yourself are: Which platforms are people engaging with you the most? Where do you get the most visits to your website from?

 

2. Stick to a schedule or time block

Time management is my thing, i am amazing at it and I help clients manage their time better too. Time management is super important to any entrepreneur or freelancer. When you set time aside to manage your social media tasks, a lot gets done! So i regularly time block now and i work less hours because of it. Pick a days and times that you want to set aside for your social media tasks and stick to it.

 

Create a daily to-do list of social media tasks

Lists, lists and more lists. As if you haven’t got enough social media tasks and blogging to be getting on with right? I like lists and i like ticking them off. This week i have set aside Monday, Wednesday and Friday for my social media tasks, for scheduling mine and my clients posts. Then every day i set aside time to do the following:

  • Respond to comments
  • Comment on other peoples posts
  • Network online and engage in communities
  • Like all comments on my social media platforms

Make your time count and ENGAGE a ton!

Allocating time for building relationships SHOULD be part of your time allocated for your social media tasks. Notice above i put Network online and engage in communities? That’s what i’m talking about!

Yes it’s true, it means you actually have to talk to people 🙂 But it’s all online, so it’s super easy and can be done in your own time that suits you. See the word social? That’s why we have to engage.

I pretty much respond to every message, retweet and comment because those people are helping grow my business and getting it exposure. Yes i miss the odd one, we’re only human after all. BUT i do make time to do this, it’s so important.

Use tools to help with your social media tasks!

Ahhhhh tools, aren’t they great? So i keep it simple and use hootsuite to schedule posts. There isn’t enough time in my day (or yours) to be posting live every hour. Not to mention posting when you are sleeping to reach a bigger world wide. Let a scheduling tool do the work for you whilst you’re asleep.

Using tools will help grow your business and save you a ton of time. If you need any more recommendations, find me on Facebook Here. 

Hopefully these 5 tips will help you better manage and your daily social media tasks better in order to get the most out of your time.

Which tip/tips spoke to you the most? Let me know in the comments. Or add your own tips related to social media tasks.

For more blog posts that could help your business, Read More Here.

Identifying Your Target Audience on Social Media

identifying your target audience

Identifying Your Audience

Identifying your target audience for both social media and your website can feel a little daunting when you’re new to this, but it doesn’t need to be. I get that building websites and opening up social media platforms can boggle the mind, but let me lay it out for you simply.

It is important to take a step back and remember that a website is a new channel of communication for you. As are your social media platforms. There is a message and a receiver—that is, your content and its intended audience.

There are 5 main points to think about when thinking about who your audience is and how you want to target that audience. By following these 5 rules, you will be identifying your target audience piece by piece. Amazing things start to happen when it all comes together.

What are the 5 rules when thinking about identifying your audience?

Who:

Who is the site for? Existing customers, potential customers, or both? Who do you want to visit your site? Members of the press? Members of your community?

What:

What are they looking for when they come to your site? Do you know what their technological skill level and what do they do online? What are their budgets and spending habits? Age is a factor too! What colours, styles, fonts, and phrasing will appeal to them?

When:

When would a potential visitor seek out your site? Would they come to your site before becoming a client or is it a group filled with existing customers looking for support?

Where:

Where are your visitors going to be located? Are they in your geographic region? Are they all across the United States or from all over the world?

And Finally Why:

Why are these people coming to your site? Why should they come to your site instead of your competitor’s website?

Tips on Identifying your target audience

Here is an example, let’s say you have a store that sells dresses. You want to make a website to show off your latest designs and sell them online. Are these prom dresses or fashion for senior citizens? Are they affordable or expensive? And are they professional attire or evening wear? Your message needs to be clear.

Identifying your target audience can be a very difficult exercise. Many people fall into the trap of thinking too broadly. If you find yourself getting stuck or worrying that you might be missing out on potential customers.

I hope this has helped identify your target audience. Don’t be afraid to scale it down.

 

Social Media – Should i give up on it?

social media

Social Media – Should i give up on it?

Social media, are you thinking of giving up on it? Maybe you have a love/hate relationship with it? I feel many businesses have this same problem, so thought i would write this blog post to help you out.

So you’ve tried everything on Facebook and nothing is happening? Tweeted a bunch but don’t really know what Twitter is all about? Posted a few Instagram pictures and no interaction and don’t understand the importance of great hashtags? So what do you do…. give up… or you could just take another look at your relationship with social media and how you are using it.

Here’s the thing with social media…

The first thing to remember is that it is there to build relationships with audiences, with people you would never have been able to connect with before. RELATIONSHIPS – that is the key word right there. So, the first thing you need to look at is how you are using social media for your business. This could be the game changer right here.

If you’re desperately trying to sell, the chances are all you’re doing is trying to ‘sell, sell, sell’ and people just don’t like that. This has never been my approach and i find it works a dream to not be salesy.

Here is another way to use social media – to network, get to know your audience and treat them like they are real people and not a statistic. There’s a thought right? This is for the long haul, not a short term fix. I am on my platforms daily, in my Facebook group daily and talking to people about many things that are not related to my business. Why? Because i am building relationships and even making friends with these people. People will always buy from those they know, like and trust.

The above are two very different approaches and could have a big impact on how they work for you and your business. Which way do you use it?

Is social media harming your business?

If all you’re doing on your social media platforms in trying to sell to people, you could very well be harming your social media platforms and putting people off.

Are you showing the heart and soul of your business? Using well lit (not dark and dim) images on Instagram? Actually… on all your social media platforms. Are your bios set up full of info with a link to a well put together website?

We all set up our business social media platforms because we thought they were a good idea right? And they still are a great idea. Sometimes we set up all the platforms available and try to spread ourselves too thin. So how about you just choose 2 platforms to put your heart and soul into? Once you’ve cracked those fully (that could take months) then think about adding another platform, but only when the other 2 are doing well and are more established.

Remember, social media is about building relationships before you try and sell. Secondly, it is about consistency. If you’re not consistent, your audience will move on.

I hope this has helped you see that social media is still a big part of your business and you should definitely be nurturing your platforms. If you need any help with social media, i am always happy to help. Contact Me Here.

Instagram Tips To Get Noticed More

instagram tips

Instagram Tips

Instagram isn’t quite like the other social media sites like Facebook, Twitter and Pinterest. So i thought i would jump on and give you some Instagram Tips that can help any size business.

So if you’re looking for tips about how to get more followers and Likes on Instagram, I’ve got some advice for you — so let’s get straight into it shall we:

My 5 Best Instagram Tips

Post at the right time

Seems simple enough right? You have to think about the times that people are most likely to be sat online on their preferred social media platforms. It’s likely going to be first thing in the morning when they are having their coffee/tea. I know that i do this.

Here’s what i know, people log in first thing, then on their way to and from school/work and then in the evening say after 8pm when dinner, baths and chores are out of the way. So think about that next time you post on IG.

Use Hashtags (obviously)

It seems obvious, but lots of businesses just aren’t utilising hashtags. Hashtags are what get you noticed on IG (Instagram)

Some of the most trendy Instagram hashtags you’ll find include: #tbt (throwback Thursday), #instadaily, #photooftheday, #instagood. For my business it’s #smallbiz #marketing and so on.

Don’t hashtag stack though, it doesn’t look good and looks like you’re trying too hard. 5 good hashtags are better than 15 rubbish ones.

Share Great Images

You want to share not only great graphics, but the right size graphics too. Text that runs off the page doesn’t look professional. Use Canva or Sparkadobe to create great images and they have IG templates ready for you to use. These Instagram tips are ready for you to start implementing right away, so don’t hang around.

Use Instagram Video

Instagram lets you record short videos which are a great way to build those all important relationships. You could create a video telling people what’s coming next, what’s new or ask their opinion on something. People love to answer questions.

Fill Out Your Instagram Bio 

This is where you put a kick arse description of what you do, how you can help others, use hashtags and then at the bottom a link to your website/blog. Here is how mine looks.

I hope these Instagram Tips have provided you with some value and that you can go ahead and start implementing them today. One last tip: Edit your bio from a desktop computer, otherwise you can’t use the space bar to start a new line.

Have fun and let me know how you get on!

Instagram tips

Follow me on Instagram by clicking on the image above.

Repurposing Old Content On Social Media

repurposing old content

Repurposing Old Content On Social Media

Repurposing old content is totally allowed on social media, it’s just about being a bit tactical about it and not showing the same posts every day. Creating content for your business and marketing is time consuming, which is why many businesses out source this to the likes of me. Creating content can not only be challenging, but also hugely time consuming and sometimes coming up with new content can seem impossible. Not everyone can create a new graphic in 2 minutes like those of us programmed to do it.

Repurposing old content is still going to attract customers and turn them into leads/clients.

How repurposing old content using social media is huge:

It’s something i do a lot for both myself and for clients and it can bring great results. Who says you can’t post a blog post you did 6 months ago on your social media networks? Who says you can’t use that graphic you created last month? You will constantly have new eyes on your business on your social media platforms, so repurposing old content is getting seen by new people.

Not to mention if you post them at different times of day, different time zones see them. My clients stretch from the UK to the USA, so my posts at 2am, get seem by my USA audience, it’s a Win Win. What is stopping you from doing the same? You’re not up at 2am? Why are you not scheduling posts like every clever entrepreneur is doing? Read this post on scheduling and why it is absolutely essential.

Repurposing old content means i am getting more organic reach too, which means FREE reach. Every business whats free reach and to spend less on marketing. I get that budgets are tight, i was once at the beginning.

One Last Tip: Create different graphics to repurpose your old content, then people won’t get bored of the same images. This is a huge and free marketing tip, so use it daily and get more reach.

 

Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Using Instagram For Business

Using Instagram For Business

Are you using Instagram for business? Not sure what you’re doing on there or how to use it? Instagram is a little different from posting on Facebook and Twitter. Read on to find out how to use Instagram for business effectively.

Tips On Using Instagram For Business 

Instagram sure is different than posting on Facebook or Twitter. On Facebook you need to be consistent and posting at least 6-8 times a day to ensure your fans are seeing your posts. On twitter you should be posting at least 12+ times a day and then some, to get seen. It’s a massively fast moving platform over there.

Instagram only needs maybe 2 posts a day at the most, otherwise you’ll bombard peoples new feeds on there and they’ll get fed up.

Instagram for business

Get Creative On Social Media

Your Instagram Bio

First of all your Instagram bio needs to look appealing and let people know what it is you actually do. You don’t get many characters in which do so, so be clever. Here is my IG account if you’d like to take a look at how i have done it – GO HERE.

Hashtags and How Often To Post on Instagram.

Don’t forget the hashtags. Instagram is all about the hashtags and using them correctly. Use the hashtags at the end of your message rather than not within your message. It doesn’t make for easy reading if you hashtag stack within your message.

Do not just post sale posts, this is the rule for Facebook and Twitter too, people just don’t want to see it. Post valuable content and nice meme’s. What goes down even better is if you create your own posts, so that it makes it more authentic and professional. It is all abut building relationships with your audience.

Ensure the images are the correct size for Instagram, you don’t want text running off the page, it doesn’t look good. The same goes for your other social media platforms.

Be consistent. Don’t post and then disappear for days, you will soon be forgotten and people will move on. You need to get serious about how much you are posting and engaging with your audience, it should be several times a day, no excuses!

If time management is an issue for you or your business, read my blog post on Time Management Here and get your schedule in order.

These are all basic tips that will help any business grow on social media. If you need help setting up your Instagram account, then contact me for a quote to get your Instagram Bio looking great. It will include a kick butt bio too.

Most of all, have fun on there, have fun on all your business platforms. Now go and create some relationships and let’s make some money. At Social Success with Sonya, it’s all about both fun and success. YES BOTH!

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.