Social Media and The Best Times to Post

social media posting

Social Media and The Best Times to Post

Social media can be a bit of a jungle when using it for business, many businesses daily are fudging it, posting randomly and without any strategy in place. I came across a post by Social Media Marketing Group and found some interesting social media posting facts.

Social Media – When should i post?

Wondering when you should be posting on social media? Check out these super interesting statistics:

Post On Facebook, the data shows as follows:

Sunday: 32% higher engagement
Thursday: 18% higher engagement
Friday: 18% higher engagement
Saturday: 32% higher engagement
9 am
1 pm: Get the most shares
3 pm: Get the most clicks
On Twitter, however, it looks a bit different:

Wednesday is the best day to tweet.

The best times are 12 pm, 3 pm, 5 pm, and 6 pm.
Posting on Wednesday and noon and between 5 and 6 pm is optimal, though to increase retweets and clickthroughs, you can also tweet right at noon and 3pm. You can safely experiment with 2-3 am, 6-7am, and 9-10 pm.

Use Pinterest? Take a look at this figures and facts:

Sunday: Best for Food
Monday: Best for Fitness
Tuesday: Best for Gadgets
Wednesday: Best for Quotes
Thursday: Best for Outfits
Friday: Best for GIFs
Saturday: Best for Travel
The best times to pin are 2 pm, 9 pm, and 2 am. Avoid Pinterest during work hours, and for best results, include a call to action, and try to match the best topics of the day.

LinkedIn then changes it up and the best days to post on there are Tuesday, Wednesday and Thursdays. The best time to post are either between 7-8am, then noon and then 5-6pm. The times when professionals aren’t sat at their desk.

The data for Instagram shows people are engaged throughout the week, however Mondays and Thursday tend to get a bit more attention.

I hope these facts and figures have given you something yo think about and maybe a new strategy is on the horizon for your business? This Blog Post on what content to post may help you too.  Let me know if these work for you.

Scheduling Tools and Why They Are Essential

scheduling tools

Scheduling Tools and Why They Are Essential In Business

Scheduling tools are my life line in business and they are in most entrepreneurs lives too. I for one cannot imagine posting live daily for every single post on each social platform i use. I’m currently use Facebook, Twitter and Instagram daily. I am adding Pinterest into my daily use as of 2017. Could i post on all these social media platforms live daily? Absolutely not! It’s all i would spend my time doing and i would never be able to switch off. I’d never find time to blog or create graphics, i’d basically be a walking mess.

So What Scheduling Tools Do I Use?

Easy, i use Hootesuite. I used to use it a few years back, but they became a little unreliable, so i moved over to sprout social, which is a paid scheduling tool, but i loved it. Then earlier this year i started hearing Hootesuite was all the rage again, so after a little research, i decided to start using it again and they haven’t let me down this year yet. So I left sprout social (saving $40 a month) and moved back over to Hootesuite (free). There are a ton of scheduling tools out there and it’s always a good idea to do a little research and test some out before deciding which one you want to stick to.

Why Are Scheduling Tools So Important?

Naturally, the obvious answer is that these scheduling tools are keeping your audience entertained whilst you are otherwise engaged. You can go about your day without thinking about posting. I schedule everything except Instagram, i post live on there 1-2 times a day. Then as well as all my scheduled posts on twitter, i post live a further 3-6 times a day too and of course interact.

What scheduling also allows for is consistent posting. It’s no good posting 3 days straight and then forget about posting for 2 days. People easily forget and believe me when i tell you, you want to stay in front of your audience daily and Not be forgotten. Plus you can spread out your posts. In one hour, you can schedule several days worth of posts (depending on how often you choose to post.) So it’s a massive time saver and gives you peace of mind that it’s working for you whilst you go to the gym, cook dinner, do the kids homework etc.

I’m interested to know which scheduling tool you use and why?

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

Content Marketing and Being Consistent.

Content Marketing and Being Consistent.

Content marketing is one thing in business you need to get good at if you want to succeed and make money. What is content? Content is what you’re putting out there for prospective clients to see daily and you want to make sure it’s good content.

Great Marketing is Key! If you’re not being consistent, not only will you not be creating relationships or making money, your audience will literally forget about you. It’s true. Let’s face it, everyone is doing the job i do right? I know 20+ people doing what i do and there are 1000’s more, so i need to make sure i am in my audiences newsfeed daily. I want them to come to me when they need help, not my colleagues.

content marketing

Is your content marketing up to scratch?

So how does my content marketing look?

I schedule at least 8-10 posts per day on Facebook and at least 12 on Twitter, but i ensure to post on Twitter throughout the day too. With twitter moving at such a high speed you have to be showing up regularly. I also engage with my followers several times a day. My graphics are the correct size for either Facebook and Twitter so that they can easily be seen by my audience.

The same goes for my Instagram graphics. They are the correct size for Instagram, the text does Not run off the page. It’s a pet hate of mine. The way i see it, if you’re not good at creating graphics, then let someone else do it for you. OR get good at it. It doesn’t look professional when your images are all over the place and unreadable. Not to mention if they are all the wrong size too.

Content marketing isn’t just about marketing your products or your services, you need to engage with your audience. Ask them how they are today, tell them good morning and good night. Maybe ask them how they take their coffee? It’s about creating relationships first, if you only remember two things about this blog post. It’s about creating relationships and being consistent.

What Can You Do?

Don’t just throw content out there for the sake of it, take time to create content, study your audience and if you have no idea what you’re doing, then please let me help. My content packages are popular. See them Here and see which one fits your business needs.

Content Creation and Management

Content creation and management for social media, do you struggle with it? I know lot of people do struggle with what to post on social media and often spend hours and hours on this per week. But then you come across someone like me who can do that leg work for you and create content for your platforms whilst you concentrate on other things.

It’s important to post regularly on your social media platforms, so content creation and management are key. I have a bunch evergreen content on stand by that i can grab at any point for my business. Do you have a similar system or something like this in place?

You must post things that are engaging, things that people will want to respond to, comment on, share or Like. If you’re not doing this, then you’re not building relationships with your audience, which is key! Don’t forget, you’ll need to be popping in several times a day at least to answer people too.

Content Creation and Management and What I Can Offer.

I’m not pushing you to buy from me, but i just want you to know that these options are out there should you need them in the future. My first package is a £99 package and you can read more about it HERE. 

Then there is the bigger package (click on the image for full details) where i will provide a massive 55 pieces of content for you to use any time of year and that you can re-use when you need to.  We can tailor this to your preferred social media platform, whether it be Facebook, Twitter or Instagram. I am currently working on content creation for a company in the USA who want 75 pieces of content.

content creation and management and package

See What You’ll Get With This Content Creation Package Here.

Don’t be afraid to ask for help, it means you are concentrating on something else and need to out source the kind of stuff that can be time consuming or maybe your business growing and it is time to out source a little now?

It’s a pretty good feeling when you to source and lighten that load. I know from experience experience from owning a retail online store, things got manic and i found an awesome VA (virtual assistant) to help me.

So if you need help, reach out, i won’t bite 🙂

Sonya

Social Media Nightmares and How To Avoid Them

Social Media Nightmares and How To Avoid Them

Nightmares are scary and making mistakes happen, but when you make mistakes on Social Media, the whole world seems to find out!

Here are a couple of mistakes people are making daily on social media and how you can avoid them.

  • Typo’s, spelling mistakes and grammar. Well we all make spelling mistakes when we are rushing or reading back on content too quickly whilst checking for errors before sending it out. You need to take time out and re-read your content before throwing it out there (what are the chances i publish this and there is a typo in this blog post now lol) Grammar, seriously this is my massive bug bear. People can’t get their there, they’re and their’s right and stuff like that makes my blood boil a bit. If you’re in business, you need to be getting these minor things right. If you are dyslexic or have a problem of that nature, maybe consider someone else to write your copy?

    social media mistakes

    Need Help With Your Copy? I’d love to help.

[tweetthis]Even when you’re careful, spelling and grammar mistakes happen. Don’t sweat the small stuff, learn from your mistakes. [/tweetthis]

  • Public annoyances or awkward customers. I don’t believe there is such a thing as a customer base that is 100% satisfied, mistakes happen on the business side of things and sometimes a customer just isn’t happy. What do you do? You take a massive breath (or two) and calmly deal with this customer. They may be writing all over your social media platforms complaining and moaning, all you can do is try and calm them down and if you were in the wrong, own up to your mistake. Do NOT get into an argument with a customer, they’ll never be your customer again if you do. Try and take the conversation offline if you can or to email, where nobody else will see the grumpy customers words.

If you need any help with blog writing, copy writing, prove reading or anything business related, please do visit the website here or email me at info@socialsuccesswithsonya.co.uk

Building your business together and how i can help.

Building your business together and how i can help.

Several years ago it became apparent that i was rather good on social media and found a natural aptitude towards Facebook. I have had 2 businesses before this in retail, it was great, but i lost my passion. I found my passion was helping others, but without the stress that retail brings. So now i help businesses around the world (we currently have clients in the USA and UK) achieve their dreams. I can’t think of anything i’d rather be doing (well maybe a cocktail on a beach somewhere) i do know i can help you achieve that too.
So i trained, i even went to the States and trained with some of the best. If you’re building your business and are struggling with tie management or just find you’re not good at certain things, that’s where i step in.

Building Your Business and Reaching Your Goals

Your Business Goals and How You Want To Build Your Business.

building your business togther.

Building Your Business Together Here.

Now i help businesses grow their business, not just their business, but their dreams and i watch them start enjoying life again, spending more time with family and not feeling the need to sit on social media all day and night. I am here to help achieve your business goals. I’m yet to find a successful business that didn’t out source a little.

[tweetthis]Building Your Business Doesn’t Mean You Have To Lose Sleep.[/tweetthis]
I have a team that helps me and together, we can help you start an epic journey.
Every small business knows that getting started or even maintaining what you already know is hard work and can be tiresome. I know that feeling, i spent many nights up until 1am or beyond, but those days are over for me and yours cane too. Because that’s where the like of us step in and help you achieve those goals. You stick to what you’re good at and we’ll do what we’re good at. Team Work can be a wonderful thing.
See our bronze package here and let’s get you started.

Is Your Social Media Campaign Working?

Is Your Social Media Campaign Working?

What makes a social media campaign work? It’s a question most Think they know the answer to, but it is in fact something a little different.

Did you initially think that a working social media campaign means more sales? Well most would think that. But no, it firstly all starts with building relationships. This is a key fact that many small businesses, no matter their niches tend to neglect and then find they are losing customers. Customer care is the most important  factor here.

Let’s look into how to make a social campaign work for you.

So we have established that the first key point here is to build and create long standing relationships with your customers.

social media campaigns

Read here how we help clients with their social media campaigns.

If you are asking yourself questions like ‘but how do I do this?’ or ‘when will I see the money?’ then we have problems there that we need to sort out first. In this day and age, people are buying from social media platforms more and more and people want to buy from businesses that they know, like and trust. If you’re solely reliant on the end result (Money) then you won’t be in business for long. If you need help with this, see how we can help manage your social media platforms and start building awesome relationships with your audience HERE.

Now remember, you cannot systemise relationships, but you Can schedule your posts ahead of time (all organised business owners need to be doing this). Also you need to remember you are not just pushing your product on people, you are asking questions, you are posting great images with quotes that your target audience will relate to. Try posting at the end of the day ‘Describe your day in just 3 words’ and you’ll see the interaction. Now don’t forget to engage with those that reply too!

So what else makes a social media campaign work?

Well consistency of course! If you’re not consistent and only showing up when you want  sale, then you’re not building relationships. This is where scheduling is great. I am off on a spa day tomorrow and will have everything scheduled for tomorrow by this afternoon, then all I need to do is pop in a few times to say hi and answer peoples questions.

One final big Tip: Learn how to like your audience, become their friend and they Will like you back.

Sonya ~ Helping to put you on the social media map.

Visual Content For Your Business

Visual Content For Your Business and Why It’s Important.

What do we mean by visual content? It’s basically what people see when they look at your business through your website and social media media platforms. Is the visual content for your business up to scratch?

visual content for your business

Need help with your visual content for your business, we provide page design here.

Are the images you use on social media eye popping? Do people scroll through their newsfeed and stop when they get to your image because it has really drawn them in? If not, then why not? It’s important your images are getting your message across and stand out enough to make people actually read it, then you’ll be wanting them to Like, Share and Retweet that image.

Visual Content For Your Business is Key!

So how do you get your visual content for your business up to scratch?

  • Be sure you use colour, stand out from the crowd and don’t be afraid to be bold.
  • Make sure you use the correct image size for Facebook, Pinterest and Twitter, you want the right sizes so that your images are easily seen and the text on it easily read.
  • Give people a reason to comment, ask a question through your image.
  • People connect with things they can relate to, so be sure you’re targeting the right people.
  • Humour is always a good way to go, make people smile or giggle and you’ll get people sharing your content and paying attention more.
  • Coupons almost always work and infographics too.
  • Tips, always give people tips, they want value.

Image quotes like the one below are always a great way to get people interacting. Just a simple Like on a post can go a long way. So always have it in the forefront of your mind that you want people to notice your images and don’t be afraid to go Bold.

visual content for your business

Ensure your visual content for your business is eye catching.

Why Facebook Likes Are Still Important Today.

Want to know why Facebook Likes Are Even More Important now?

Then let me tell you why. Facebook likes are still so important for several reasons. Let’s paint a picture: Everyone wants to be liked right? I don’t know about you, but my mum used to tell me when i was a kid that being popular wasn’t important and in every day life that might be quite true. But in the Facebook world you want to be popular right? We want fan page likes and people liking the content on our page all the time.

So What Happens When Someone Likes Your Fan Page?  

why Facebook likes are still important

Why Facebook Likes Are Still Important

They became a fan ~ Yay! But it’s more than that, they also get to see your content and share it with their friends, which gets more eyes on your posts… For Free! Are you seeing why Facebook likes are still  important? Every Like on Facebook has a purpose and it gets us more exposure.

Back in the day, just about everyone who liked your fan page saw what you posted, it came up in their newsfeed and many people Liked, Shared or Commented. These days it’s not so easy i’m afraid. With tons of fan pages across the world, Facebook has dramatically decreased how often they share your posts on your fans newsfeed, which has had many business owners in a rage.

Facebook Likes Are Still Important, So What Can You Do To Increase Numbers?

So your page is barely getting seen? Page likes and post likes are down? Yeah i hear ya loud and clear! Take a look at your page and see how often you’re posting. Are you posting enough? Daily at least? You MUST be posting daily if you want any kind of reach. Then the other end of the spectrum. Are you posting too much? Posting every hour but people aren’t seeing your posts? Then maybe try decreasing the number you post. Ensure your images are good, the size that works for Facebook (Canva is a great tool for designing images and getting the right size images for each social media platform) Facebook likes are still important in a sensational way and we need to learn how to optimise what we’ve got and get more Likes if we can.

Facebook Pay to Play.  

Example Of Boosting Your Posts To Your Fans.

Example Of Boosting Your Posts To Your Fans.

Time for the bad news. If you want Facebook to show your fans more of your page, you may have to pay to play so to speak. Facebook (as any business would) want to make money and want you to pay them for them to show more posts. They want you to pay to Boost your posts and get seen more. I predict that Facebook will expect us all to pay if we want our posts to be shown, or we will end up in Zero newsfeeds.

Tip On Boosted Posts.

If you’re boosting a post, boost to your fans first. They Liked your page for a reason and they are likely either missing your posts or have forgotten that you exist, so by boosting to that audience, you are showing them you are still around. Growing our Facebook likes is still important, but don’t forget about fans who liked your page ages ago.

Good luck in your business and we are here to help with your Social Media and Marketing Needs when the time is right for you.