Building Relationships on Social Media

Building Relationships on Social Media

Building relationships on social media – if you’re not doing, just go home! Seriously, if all you’re doing is posting product post after product post, then you’re wasting your time. You’re not using social media how you should be and if you’re not using it correctly, then you need to read this post.

Recently i finished a contract working with a transgender page. They needed help reaching a wider audience and reaching more male to female transgenders. Their goal was to spread their message of support far and wide and provide make up tips and motivational posts to inspire others. building relationships on social media

What my contract involved

I was contracted to write some original content for their Facebook page and post 3 times a day for them And engage with their audience when they had questions or they simply commented on a post. I also designed some graphics for them. The page had original content and it was looking great. It took people time to start engaging, why? It’s simple, the page was getting used to having more content and the audience weren’t used to seeing posts they could engage with. I only posted ONE sales post out of the 3 posts a day. The rest of the posts through the week were inspirational, motivational, hints and tips etc.

Here’s what worked

An example: At Halloween i’d post a silly meme with ‘pick the first letter of your name and the month you were born, what’s your witch name’ type of post. The results were outstanding. People loved the fun post and enjoyed getting involved. In addition I replied to every single comment and people enjoyed the personal touch. As a result, people started getting more involved with posts. They were not ignored. That is building relationships on social media right there. It works. You’ll notice my FB page doesn’t do much for this business, simply because i concentrate on LinkedIn, Twitter and Instagram, as that’s where my audience is. How can you start building relationships on social media?

First of all, stop making excuses as to why you can’t post. Secondly, stop constantly selling your products. Let me tell you now, it’s BORING!!! NOBODY in this day and age on social media wants to see it or read it. It just doesn’t work like that anymore and you can’t expect to be successful (let alone pay your mortgage) if that’s all you do on social media day in, day out.

Go and look at popular pages that sell what you sell and see how they’re doing it. Are they posting fun posts? Are they posting tips? Or Are they posting snippets from their blog posts?

YOU have to take notice of what they’re doing. You are losing money every day that you don’t do your homework.

Building relationships on social media is the only way to do business on social media these days and if you’re not doing it, you have no place being on social media. Simples.

After Christmas Sales – Is your business ready?

after christmas sales

After Christmas Sales – Is your business ready?

After Christmas Sales, the sales many businesses rely on to end the year stronger and start the new year on a good footing. There’s nothing wrong with wanting to make as much money as you can before and after Christmas. You’re in business to make money correct?

After Christmas Sales Strategy

After Christmas sales should be an important part of your marketing strategy. Don’t just wing it, put together a plan as to how you’re going to achieve the best sales.

I’m hoping you’re taking Christmas off to enjoy with your family? I now i certainly am. Just me and my 2 children this year, all day in PJ’s, eating what we want and i might have a glass or two of wine too. You don’t have to take the whole week off, but at least have a day or two with your family and be present.

I have been planning clients Christmas sales already and it’s coming together nicely. Having a strategy in place is key. Don’t ‘make the best of it’ or ‘fudge it’ Sit down and plan.

  • What discount will you be offering?
  • When will it start?
  • When will it end?
  • How many emails will you send to your list?
  • Do you have a marketing budget?

These simple things will not only get you prepared, but they’ll be making you money whilst you go out and enjoy the after christmas sales yourself. Win Win! I’m personally going to be on the look out for new light fittings, boring maybe, but the house will look pretty.

Let me know in the comments what you’d like to offer and how are you going to break down your goal?

Breaking down your goal

Your goal is to turn over £1000 over the christmas sale period? Great! But how are you going to break down your goal and make them into actionable steps? The steps i pointed out earlier will help you there and get you on the right footing.

Now go and make some plans and make some money after Christmas.

Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Posting On Social Media

posting on social media

Posting On Social Media

Posting on social media, but how often? There are likely 1000’s of blog posts and articles written on this very subject. Is this one correct? All i will say is that it has worked for me and my clients.

What should i be posting on social media?

Posting on social media can be a bit of a mine field, but getting this right, can mean a lot more eyes on your business and therefore a lot more sales.

Here are some great examples of what I recommend posting on social media:

  • Call it the 80/20 rule or one in seven rule: This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
  • Ask conversation-starter questions: In other words, posts that get people to answer a question.Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight. People like to talk about themselves… simple!
  • Share your expertise: however, make this fun too! Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. Infographics work well too.

These 3 small things will only work when you are consistent. Posting 1-2 times a week will do nothing for your business and not show you as having any authority on social media.

Posting on social media doesn’t have to be a chore. Make it fun and make your social media a fun place for people to hang out and don’t forget… Interact! Customer service is everything. Talk to your audience, acknowledge their comments on your social media.

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2 Marketing Trends You Should Be Following

marketing trends

2 Marketing Trends You Should Be Following

Marketing trends, they come and go right? However, these 2 marketing trends have been HUGE throughout 2017 and i see them being even bigger in 2018. With so much change all the time, it can be hard for entrepreneurs to keep up. So let me give you the 2 best marketing trends i have seen (and they work) and let’s see how you as a business can start using them more.

Live Streaming

It’s no surprise that live streaming has become a number one marketing trend and tool that have made people rich. From Instagram lives to Facebook Lives, they WORK! Live streaming makes people extremely relatable and let’s face it, it’s no secret that people buy from those that they Know, Like and Trust.

Today, live video is a feature that’s rolling out across most of the major platforms, including Facebook, Twitter, Instagram, and YouTube. There are also gaming-focused options like Twitch and Beam (now Mixer) to cater to a fast-growing vertical that includes over 2.2 billion gamers around the world. My son (8 years old) is desperate to live stream whilst gaming, but that’s another story.

Live video offers the ability to share an experience moment-by-moment with a large audience from all over and invite them to comment and participate in real time. How can your business stream live more often and how will you work it into your marketing calendar?

Private Chat on your Website

marketing trend messenger button

Example of the Messenger Button

A marketing trend that us social media addicts are Loving. I know only one person who isn’t on FB (on of my brothers and he’s not a shopper, so it doesn’t count) but everyone else is on Facebook. Yes, we all use messenger too and now you can message businesses directly from their website from Your own messenger! This is a game changer and it’s increasing sales too. It’s just a little button on the bottom of your website that makes it so easy for customers to contact you through your business page. Who wouldn’t want to use this marketing tool to increase sales. It’s got that personal touch again, that people love.

How will you use these marketing trends?

How will you use these 2 top marketing trends within your business? I’m interested to know. Leave a comment below to let me know.

Marketing Planners

Marketing Planners for 2018

Marketing planners, are you a fellow addict like me? I started looking a week ago and realised i am a bit early to the game. I reached out to my 2 favourite business for planners (Leonie Dawson and Clare Mitchell) to see if and when they would be bringing out new marketing planners for the year ahead. marketing planners 2018

Unfortunately Leoni said she wouldn’t be bringing out a planner for 2018, but would still be selling her work books, which are incredible! I will be ordering those when they launch. Claire got back to me and said they’d be launching one soon for pre-order and low and behold, yesterday they did! Naturally i got super excited, found the post and Facebook and pre-ordered mine, with a saving of £10 too. Bargain! I would happily pay full price for it though, because it is a kick arse planner.

Are you already thinking marketing planners and planning?

I know it’s only the end of September, but i do like to be organised. There is something about the new year, it brings hope. So far, the year has been good for myself and my business. I did think i’d do better, but i have learnt along the way and i’m seriously pleased that no matter what, i have stuck with it, tried new things and things are going well.

How about for you? Could you have done better? There is still time to make changes. Still time to do something different if what you have been doing hasn’t been working. As we head into the last quarter of the year, let’s plan.

Strategy is a word you hear a lot in business, but that shit works trust me. When you know what you’re doing daily and what you’re posting, you get into good habits and things start to pick up. What will you do to end the last quarter of 2017 on a better footing? Something to think about…. But don’t think too long, you have to DO to be successful, not Wish.

Which marketing planners have you been looking at?

Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

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How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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