Scheduling on Social Media

Scheduling on Social Media

Scheduling on social media will not only save you time in the long run, it’ll also make you money. We all want social media to work for us, but so little of us actually put the work in to make it work. It saddens me to see how many people open a business and give up within a matter of months ‘because social media isn’t working for them’.

Maybe opening a business wasn’t meant for them, because trust me, it’s not easy. If it was, we’d all be quitting our jobs and earning thousands a week from putting the odd tweet out or Facebook post right? BUT it’s not that easy, however, it’s still possible… with work. It takes a special kind of resilience to grow a business and make social media work for you.scheduling on social media

Do I schedule on social media?

Damn straight I do! Especially for the corset page, I have 8-10 posts go out a day and most of those are scheduled posts. Scheduling on social media means I get to reach my audience when I’m sleeping, whilst I’m cooking or whilst I’m watching a film with my 2 children. Sounds great doesn’t it? You can too.

I admit, I don’t schedule too much for this business, because mostly I do post on my social media platforms daily, just to show people it can be done. However, I make most of my connections through networking online and sometimes in person.

I’ve digressed. Let’s get back to scheduling on social media. The children and I go away for a week on Friday and I want to spend the least amount of time online as I can whilst there. So I am currently scheduling on social media like my life depends on it. Can you imagine? 8 posts a day on the corset page, maybe once a day on my social success page (as well as live posting) and then 2-3 a day in the corset group. It’s nuts!! Oh and let’s not forget my clients!! Not to mention the live posting too. That’s dedication for you!

It’s basically CRAZY for me before I go on holiday, but it’s so worth it once I’m away, because it’s all working for itself. Not to mention that I’m even more ready for my holiday by then!

You scheduling on social media

Now it’s your turn. Yep – I’m not letting you get away with it. Even if it’s just one post a day, it’s more than you’re doing now if you never schedule any of your social media. Go ahead, go and schedule 1-2 posts a day for the next few days and see how you get on. Oh…. and don’t just schedule sales posts!! You know how much I hate that. BUILD relationships people. Go Go Go.

Building Your Social Media Profiles For Beginners

How To Build Your Social Media Profiles

Your social media profiles are where people are watching you. They may land on your website first, but most commonly these days, people will go and check out your social media profiles. They’ll want to see what people are saying about you and what you are posting. So here’s a question for you: How do your social media profiles look? build your social media profiles

What You Can Do To Improve My Social Media Profiles

If you’re looking to improve or make changes to your social media profiles, here are a few tips to get you started.

  • Ensure you have the same colours for your branding across all your social media profiles.
  • Also ensure all your bios across your platforms have the same description.
  • Post DAILY!
  • Post not just daily, but post RELATIVE content daily.
  • Research your competitors and see what they’re doing. Don’t steal their work, but re-work it to make it fit in with your business and message.
  • Reply to peoples comments, make them feel valued.
  • Remember the 80/20 rule. 80% of your content should be NON salesy. It could be a survey/poll, a motivational/inspirational quote, a coffee/good morning message. Anything that Relates to your ideal client. The 20% should be product/service based content and links to blog posts. You can also include posts like ‘Do you prefer the black one or the red one’ type posts. This is a non direct way of selling. Try it, it really works. Oh… and try forget to have fun with it.

These tips are for those that don’t really know social media or those that simply want to try and be more consistent on their social media profiles and want to make more of an effort in growing and nurturing their social media.

Give your social media some TLC and eventually it will start paying you back. It takes time though, lots of love and care and I can’t stress enough – lots of CONSISTENCY. You’ve got this, keep at it.

Reading books relevant to your field will help your brain create new content too. Give that a try. I have endless books on my shelves that still need reading. I probably need to make me time for that if anything!!

Keeping It Human – Storytelling

keeping it human

Keeping It Human

Keeping it human in storytelling. Storytelling is the best and most effective way of marketing. I hear people say ‘marketing doesn’t work for me’ and I call bulls*it! It works for every business, you just have to find what works for you and your business.

Keeping it human in your marketing is what will make you stand out from your competitors.

Here are some Tips on Keeping it Human in your Marketing

Make Your Customer the Hero

Have you considered making your customer the hero for a change? When storytelling in business, it can’t be all about you. Sure, sometimes blow your own trumpet, but don’t make it ALL about you. By telling a story and making it about your customer and making them the hero, by extension shows how YOU helped them. How you helped in that process of their success.

Get it? Start talking about your customers, keeping it human. If you can make your customers look good, they’re a testament to how good your work is.

Talk About Your Journey

Talk about your journey through your business, the highs and the lows of it and how it helped grow you and your business. This way of keeping it human relates to your audience. Talk about the impacts, be emotive. Mention the mistakes AND the breakthroughs.

Failures are amazing learning experiences and can make for a good tale. Focus on what they taught you and how it made you and your business Better in the long run.

Next week I will be giving 3 more content tips that you can use on your social media, on your email list AND your blog. See how these 2 big tips work for you and let your audience get to know you by keeping it human. They will relate to you more this way and start seeing you as a human, rather than just a business.

~ Sonya

 

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Being Human in Business

being human in business

Being Human in Business

Being human in business is a given if you know what you’re doing. However, there are many out there who have no clue, they’re still advertising like it was 10 years ago OR all they’re doing is selling their products and boring the hell out of everyone. Is that you? I hope not!

How to be human in business

It’s easy really, just be yourself. Be the person your friends and family see, let your audience see a real person behind the business. There is no more B2B or B2C anymore, it’s B2H (business to human).

Social media is packed full of businesses now, so it’s become harder and harder to get in front of your audience, never mind stay in front of them. It’s time to stand out and jazz things up. Ready?

Tips on how to be human in business

  • Show a behind the scenes picture. It could be what you’re working on or even your office space.
  • How about a Facebook Live? These can be real game changers and it’s a great way to build report with your audience. Make a list of things you could talk about, then just go for it. Don’t worry if you make mistakes, it just makes you more human!
  • Reply to every comment on your social media platforms. Don’t just ‘Like’ it, actually converse.
  • Post relatable content to your audience that has nothing to do with what you sell. Example: If your audience is predominantly mothers, post a coffee post that says’ i will mostly be living on coffee today – the baby didn’t sleep a wink’. You get the picture. There a ton of ideas out there.

If you are stuck for ideas, Contact Me, i will gladly generate some content for your social media platforms that will start to get you noticed more. This is great for those busy entrepreneurs too.

Let’s make 2018 an amazing year for our businesses and start doing things different;y. Are you in?

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Building Relationships on Social Media

Building Relationships on Social Media

Building relationships on social media – if you’re not doing, just go home! Seriously, if all you’re doing is posting product post after product post, then you’re wasting your time. You’re not using social media how you should be and if you’re not using it correctly, then you need to read this post.

Recently i finished a contract working with a transgender page. They needed help reaching a wider audience and reaching more male to female transgenders. Their goal was to spread their message of support far and wide and provide make up tips and motivational posts to inspire others. building relationships on social media

What my contract involved

I was contracted to write some original content for their Facebook page and post 3 times a day for them And engage with their audience when they had questions or they simply commented on a post. I also designed some graphics for them. The page had original content and it was looking great. It took people time to start engaging, why? It’s simple, the page was getting used to having more content and the audience weren’t used to seeing posts they could engage with. I only posted ONE sales post out of the 3 posts a day. The rest of the posts through the week were inspirational, motivational, hints and tips etc.

Here’s what worked

An example: At Halloween i’d post a silly meme with ‘pick the first letter of your name and the month you were born, what’s your witch name’ type of post. The results were outstanding. People loved the fun post and enjoyed getting involved. In addition I replied to every single comment and people enjoyed the personal touch. As a result, people started getting more involved with posts. They were not ignored. That is building relationships on social media right there. It works. You’ll notice my FB page doesn’t do much for this business, simply because i concentrate on LinkedIn, Twitter and Instagram, as that’s where my audience is. How can you start building relationships on social media?

First of all, stop making excuses as to why you can’t post. Secondly, stop constantly selling your products. Let me tell you now, it’s BORING!!! NOBODY in this day and age on social media wants to see it or read it. It just doesn’t work like that anymore and you can’t expect to be successful (let alone pay your mortgage) if that’s all you do on social media day in, day out.

Go and look at popular pages that sell what you sell and see how they’re doing it. Are they posting fun posts? Are they posting tips? Or Are they posting snippets from their blog posts?

YOU have to take notice of what they’re doing. You are losing money every day that you don’t do your homework.

Building relationships on social media is the only way to do business on social media these days and if you’re not doing it, you have no place being on social media. Simples.

After Christmas Sales – Is your business ready?

after christmas sales

After Christmas Sales – Is your business ready?

After Christmas Sales, the sales many businesses rely on to end the year stronger and start the new year on a good footing. There’s nothing wrong with wanting to make as much money as you can before and after Christmas. You’re in business to make money correct?

After Christmas Sales Strategy

After Christmas sales should be an important part of your marketing strategy. Don’t just wing it, put together a plan as to how you’re going to achieve the best sales.

I’m hoping you’re taking Christmas off to enjoy with your family? I now i certainly am. Just me and my 2 children this year, all day in PJ’s, eating what we want and i might have a glass or two of wine too. You don’t have to take the whole week off, but at least have a day or two with your family and be present.

I have been planning clients Christmas sales already and it’s coming together nicely. Having a strategy in place is key. Don’t ‘make the best of it’ or ‘fudge it’ Sit down and plan.

  • What discount will you be offering?
  • When will it start?
  • When will it end?
  • How many emails will you send to your list?
  • Do you have a marketing budget?

These simple things will not only get you prepared, but they’ll be making you money whilst you go out and enjoy the after christmas sales yourself. Win Win! I’m personally going to be on the look out for new light fittings, boring maybe, but the house will look pretty.

Let me know in the comments what you’d like to offer and how are you going to break down your goal?

Breaking down your goal

Your goal is to turn over £1000 over the christmas sale period? Great! But how are you going to break down your goal and make them into actionable steps? The steps i pointed out earlier will help you there and get you on the right footing.

Now go and make some plans and make some money after Christmas.

Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Posting On Social Media

posting on social media

Posting On Social Media

Posting on social media, but how often? There are likely 1000’s of blog posts and articles written on this very subject. Is this one correct? All i will say is that it has worked for me and my clients.

What should i be posting on social media?

Posting on social media can be a bit of a mine field, but getting this right, can mean a lot more eyes on your business and therefore a lot more sales.

Here are some great examples of what I recommend posting on social media:

  • Call it the 80/20 rule or one in seven rule: This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
  • Ask conversation-starter questions: In other words, posts that get people to answer a question.Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight. People like to talk about themselves… simple!
  • Share your expertise: however, make this fun too! Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. Infographics work well too.

These 3 small things will only work when you are consistent. Posting 1-2 times a week will do nothing for your business and not show you as having any authority on social media.

Posting on social media doesn’t have to be a chore. Make it fun and make your social media a fun place for people to hang out and don’t forget… Interact! Customer service is everything. Talk to your audience, acknowledge their comments on your social media.

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