Keeping It Human – Storytelling

keeping it human

Keeping It Human

Keeping it human in storytelling. Storytelling is the best and most effective way of marketing. I hear people say ‘marketing doesn’t work for me’ and I call bulls*it! It works for every business, you just have to find what works for you and your business.

Keeping it human in your marketing is what will make you stand out from your competitors.

Here are some Tips on Keeping it Human in your Marketing

Make Your Customer the Hero

Have you considered making your customer the hero for a change? When storytelling in business, it can’t be all about you. Sure, sometimes blow your own trumpet, but don’t make it ALL about you. By telling a story and making it about your customer and making them the hero, by extension shows how YOU helped them. How you helped in that process of their success.

Get it? Start talking about your customers, keeping it human. If you can make your customers look good, they’re a testament to how good your work is.

Talk About Your Journey

Talk about your journey through your business, the highs and the lows of it and how it helped grow you and your business. This way of keeping it human relates to your audience. Talk about the impacts, be emotive. Mention the mistakes AND the breakthroughs.

Failures are amazing learning experiences and can make for a good tale. Focus on what they taught you and how it made you and your business Better in the long run.

Next week I will be giving 3 more content tips that you can use on your social media, on your email list AND your blog. See how these 2 big tips work for you and let your audience get to know you by keeping it human. They will relate to you more this way and start seeing you as a human, rather than just a business.

~ Sonya

 

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Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Story Telling in Business

story telling

Story Telling in Business

Story telling in business is one of the biggest marketing tips you need to take notice of. Why? Because people like to see real people, like to know who you are and how did you get to where you are. Don’t get me wrong, you don’t need to talk about yourself all day long. Below i am going to give you some tips on how story telling can impact your business and how you can start story telling. Story telling is personal and people like it.

Tips on how to start story telling in your business.

You could start with telling people how your business was born. How did you start doing what you’re doing and Why did you decide to go down the path you’re on. You can do this through a blog post or through a few little posts on social media. BUT a great one is to jump online and do a Facebook Live and get talking to people. People can see your manner, hear your voice and see your face. This goes a long way in building relationships with your audience. 

You could even incorporate a couple of stories of people you’ve worked with and how you came to meet. This is a great way to show examples of how you work too. Plus it’s ok to talk about your family every now and then and what you are up to over the weekend.

How can story telling impact my business?

If your competitors aren’t sharing stories, then this can easily set you apart from them and you will be remembered over them in a heart beat. Because you are building those all important relationships and people are starting to like you. Now we all know, people buy from those that they Know, Like and Trust. Yes i know you’ve heard that before, BUT i need it to sink in. It’s a vital part of business. Let people get to know you through story telling and you’ll start seeing a difference in your business.

Story telling earns peoples trust. It’s said that 92% of consumers say they trust earned media, aka personal recommendations, above all other forms of media. Earned media can include word of mouth, customer recommendations/referrals, media mentions, etc. That’s a huge number and if that hasn’t convinced you that story telling in your business is a no brainer, then maybe nothing will.

 

 

Content Marketing Distributing Tips You Can Take On Straight Away

content marketing

                                                      Content Marketing Tips

Content Marketing Distribution Tips You Can Can Start Implementing Straight Away

Content marketing is a key point of any business in this day and age. Just about any business knows that and if you don’t, you need to get up to speed and quickly.

Let me give you a little example about content distribution. Last week I talked about blogging regularly. So you’ve spent the last week perfecting your latest blog post, finally post it and then what? How do you distribute it after that?

Content Marketing ~ How best to distribute your content.

Personally for my business, i have found that posting my blog posts on Twitter has really helped generate more traffic. At social success with Sonya, we don’t just post the new blogs, we post the old ones too, because they are blog posts of value to my audience. I do post them on Facebook too, but i find they get more interaction on Twitter. How do you distribute your blog posts?

A big mistake that businesses make, is spending 99% of their time crafting their content, and 1% of their time focused on content distribution. It’s not just about writing great content and creating pretty graphics, it’s about getting it out there for people to see too.

Another key point in content marketing and how to distribute it: NEVER rely on just one stream of distribution. Use various social media platforms effectively, use your email list and any other way you can think of. Consistent content marketing is absolutely essential in small and large businesses. Don’t get slack, get creating and get your content out there.

Quick Content and Marketing Checklist:
  • Blog weekly and then deliver that blog post via social media platforms regularly and potentially through your email list too.
  • Always deliver the goods, if you say you’re going to do something, then do it.
  • Design great graphics for your posts, blog and non blog posts too.
  • Create different graphics to use on Twitter, even for the same blog post, it will catch more peoples attention.
  • Spend more time disturbing your content, not just creating it.

Guess what i am off to do right now? Go and create more graphics for my blog posts and schedule some on my Twitter profile.

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

5 Headline Ideas For Your Business

 

5 Killer Headline Ideas

Headline ideas for blog posts and newsletters. Let’s nail this. Headlines in business are as important as drinking enough water every day. If your headlines suck, then people won’t be reading your blogs, google won’t be picking up your blog posts, people just won’t be reading your stuff, full stop.

Headline ideas aren’t always easy to come by, especially when your imagination isn’t flowing. Take a look at all the popular magazines out there, they have a specialist team that comes up with their headline ideas, because they want people picking up their magazines and buying them. Why do people buy them? Mostly because the title has grabbed them whilst standing in a queue somewhere.headline ideas

Your headline ideas will come from these:

The Transactional Headline: This headline is making your audience a promise. Here’s an example ~ Give me 60 minutes of your time and i’ll change your way of thinking about food. You’re promising something big there.

The Reason Why Headline: Robert Cialdini research showed that simply adding the word “because” to a request makes it more likely you’ll get what you’re asking for. Use the power of the “reason why” in your headlines. Here is an example ~ 5 Reasons Your Blog Posts Aren’t Getting Read.

The How To Headline: This headline speaks for itself. Here are a couple of examples ~  How To Write Killer Blog Posts. How To Make Your Flowers Grow For Longer. People love these kind of titles, it’s the most used, but be careful not to overload. Notice I used it on this blog post too.

The If Then Headline: These are headlines along the lines of ‘If you can do this, you can do that.’ Example ~ If you can bake a cake, you can decorate one too, here’s how’

Finally, The Probing Question Headline: These can really relate to your audience, examples ~ Don’t you hate it when your cat does this? or Do you wish more people opened your emails?

You will write many a bad headline before you start writing better ones. We all do it, i know i can do better and i know i need to print this blog post off and have it on my wall in my office to remind me! You should do the same. Don’t forget, you can use all these headline ideas for your email list too.

Have an amazing day and you can find me and my services here.

 

Social Media Nightmares and How To Avoid Them

Social Media Nightmares and How To Avoid Them

Nightmares are scary and making mistakes happen, but when you make mistakes on Social Media, the whole world seems to find out!

Here are a couple of mistakes people are making daily on social media and how you can avoid them.

  • Typo’s, spelling mistakes and grammar. Well we all make spelling mistakes when we are rushing or reading back on content too quickly whilst checking for errors before sending it out. You need to take time out and re-read your content before throwing it out there (what are the chances i publish this and there is a typo in this blog post now lol) Grammar, seriously this is my massive bug bear. People can’t get their there, they’re and their’s right and stuff like that makes my blood boil a bit. If you’re in business, you need to be getting these minor things right. If you are dyslexic or have a problem of that nature, maybe consider someone else to write your copy?

    social media mistakes

    Need Help With Your Copy? I’d love to help.

[tweetthis]Even when you’re careful, spelling and grammar mistakes happen. Don’t sweat the small stuff, learn from your mistakes. [/tweetthis]

  • Public annoyances or awkward customers. I don’t believe there is such a thing as a customer base that is 100% satisfied, mistakes happen on the business side of things and sometimes a customer just isn’t happy. What do you do? You take a massive breath (or two) and calmly deal with this customer. They may be writing all over your social media platforms complaining and moaning, all you can do is try and calm them down and if you were in the wrong, own up to your mistake. Do NOT get into an argument with a customer, they’ll never be your customer again if you do. Try and take the conversation offline if you can or to email, where nobody else will see the grumpy customers words.

If you need any help with blog writing, copy writing, prove reading or anything business related, please do visit the website here or email me at info@socialsuccesswithsonya.co.uk

Building your business together and how i can help.

Building your business together and how i can help.

Several years ago it became apparent that i was rather good on social media and found a natural aptitude towards Facebook. I have had 2 businesses before this in retail, it was great, but i lost my passion. I found my passion was helping others, but without the stress that retail brings. So now i help businesses around the world (we currently have clients in the USA and UK) achieve their dreams. I can’t think of anything i’d rather be doing (well maybe a cocktail on a beach somewhere) i do know i can help you achieve that too.
So i trained, i even went to the States and trained with some of the best. If you’re building your business and are struggling with tie management or just find you’re not good at certain things, that’s where i step in.

Building Your Business and Reaching Your Goals

Your Business Goals and How You Want To Build Your Business.

building your business togther.

Building Your Business Together Here.

Now i help businesses grow their business, not just their business, but their dreams and i watch them start enjoying life again, spending more time with family and not feeling the need to sit on social media all day and night. I am here to help achieve your business goals. I’m yet to find a successful business that didn’t out source a little.

[tweetthis]Building Your Business Doesn’t Mean You Have To Lose Sleep.[/tweetthis]
I have a team that helps me and together, we can help you start an epic journey.
Every small business knows that getting started or even maintaining what you already know is hard work and can be tiresome. I know that feeling, i spent many nights up until 1am or beyond, but those days are over for me and yours cane too. Because that’s where the like of us step in and help you achieve those goals. You stick to what you’re good at and we’ll do what we’re good at. Team Work can be a wonderful thing.
See our bronze package here and let’s get you started.

Is Your Social Media Campaign Working?

Is Your Social Media Campaign Working?

What makes a social media campaign work? It’s a question most Think they know the answer to, but it is in fact something a little different.

Did you initially think that a working social media campaign means more sales? Well most would think that. But no, it firstly all starts with building relationships. This is a key fact that many small businesses, no matter their niches tend to neglect and then find they are losing customers. Customer care is the most important  factor here.

Let’s look into how to make a social campaign work for you.

So we have established that the first key point here is to build and create long standing relationships with your customers.

social media campaigns

Read here how we help clients with their social media campaigns.

If you are asking yourself questions like ‘but how do I do this?’ or ‘when will I see the money?’ then we have problems there that we need to sort out first. In this day and age, people are buying from social media platforms more and more and people want to buy from businesses that they know, like and trust. If you’re solely reliant on the end result (Money) then you won’t be in business for long. If you need help with this, see how we can help manage your social media platforms and start building awesome relationships with your audience HERE.

Now remember, you cannot systemise relationships, but you Can schedule your posts ahead of time (all organised business owners need to be doing this). Also you need to remember you are not just pushing your product on people, you are asking questions, you are posting great images with quotes that your target audience will relate to. Try posting at the end of the day ‘Describe your day in just 3 words’ and you’ll see the interaction. Now don’t forget to engage with those that reply too!

So what else makes a social media campaign work?

Well consistency of course! If you’re not consistent and only showing up when you want  sale, then you’re not building relationships. This is where scheduling is great. I am off on a spa day tomorrow and will have everything scheduled for tomorrow by this afternoon, then all I need to do is pop in a few times to say hi and answer peoples questions.

One final big Tip: Learn how to like your audience, become their friend and they Will like you back.

Sonya ~ Helping to put you on the social media map.

Visual Content For Your Business

Visual Content For Your Business and Why It’s Important.

What do we mean by visual content? It’s basically what people see when they look at your business through your website and social media media platforms. Is the visual content for your business up to scratch?

visual content for your business

Need help with your visual content for your business, we provide page design here.

Are the images you use on social media eye popping? Do people scroll through their newsfeed and stop when they get to your image because it has really drawn them in? If not, then why not? It’s important your images are getting your message across and stand out enough to make people actually read it, then you’ll be wanting them to Like, Share and Retweet that image.

Visual Content For Your Business is Key!

So how do you get your visual content for your business up to scratch?

  • Be sure you use colour, stand out from the crowd and don’t be afraid to be bold.
  • Make sure you use the correct image size for Facebook, Pinterest and Twitter, you want the right sizes so that your images are easily seen and the text on it easily read.
  • Give people a reason to comment, ask a question through your image.
  • People connect with things they can relate to, so be sure you’re targeting the right people.
  • Humour is always a good way to go, make people smile or giggle and you’ll get people sharing your content and paying attention more.
  • Coupons almost always work and infographics too.
  • Tips, always give people tips, they want value.

Image quotes like the one below are always a great way to get people interacting. Just a simple Like on a post can go a long way. So always have it in the forefront of your mind that you want people to notice your images and don’t be afraid to go Bold.

visual content for your business

Ensure your visual content for your business is eye catching.