Why blogging is absolutely essential for your business.
Blogging is no longer an option in business, every business should be doing it and here are some of the reasons why:
- Blogging drives traffic to your website
- It increases your SEO
- It positions your brand as an industry leader
- Blogging will also help develop better customer relationships
As i often tell clients, blogging should be an integral part of your business and marketing strategy. It’s like social media, it’s no longer optional for any business, small or large corporations. You need to be doing it.
Most businesses are on one or two social media platforms right? Don’t forget blogging will also give a business more valuable content to share with their audience too. If blog posts are useful and what an audience want to read, then those posts and will get click throughs to their website, which help both with SEO and credibility for any business.
Fresh content is always going to be essential with your social media platforms, so be sure to be posting regularly. Several times a day (at least) on your social media platform, with great graphics and the odd link to your website. Don’t over market, you need to post content that people want to engage with.
How Often Should I Be Blogging?
Firstly, I recommend at least once a week, which therefore lets google know your site is active and provides your audience with fresh content to read. If you can blog more often then that is fantastic, keep doing what you’re doing.
What Should I Write About?
Write about your products, how useful they are and any tips you can provide. Be a resource of knowledge for others. If you provide a service, then provide useful tips. You’ll find my blogs and posts on social media are more about giving tips and inspiring small businesses to keep going and not be afraid to ask for help. Furthermore don’t be the person who just sells, sells, sells. It’s boring and it’s not what people want to read.
Finally, if you’re not blogging, get a WordPress site opened and blog, blog, blog. Have fun and furthermore, enjoy it and don’t forget, provide great content every single time.
Need help with blogging or a little training? Let’s Connect Here.