Content Course

content course

Content Course – ‘Donate What You Can’

Content course – donate what you can? Seriously? YES! I am creating a LIVE content course in January and i am not charging a whopping great fee for it, i am simply asking for people to donate what they can afford. I have sent a minimum of £10 donation, but i am open to bigger donations. This will help start up businesses and smaller businesses with little to no budget.

Content courses are generally rather expensive, but with this it doesn’t have to break the bank.

What you will get in my content course

  1. You’ll learn who your actual audience is.
  2. Create content that they want to see.
  3. Create engaging content that people will engage with.
  4. This Content Training is a Live training, step-by-step, that shows you how to get the results you want. No worries if you can’t attend at the time, the video will be available to you for the rest of January.I’m going to have you stratgeizing content like you never knew you would do before now.
  5. Start 2018 with the right mindset and with the right tools.
  6. By the time you’re done, you’ll have an engaged audience and you’ll be vying for the dominant position in your market.

  7. I’m going to change the way you post on Facebook, Instagram and Twitter FOREVER!
  8. It’s a 1+ hour of pure content on how to create better content and when to post it and why you should be doing what i am going to teach you.

    Why am i doing this crazy thing? Because i was a a business that couldn’t afford much once and i remember it well. I want to help as many busiensses succeed as i can.

    How will it work?

    I will do the 1+ hour training via a Facebook Live. I will do this through a private group which i will add you to via email. The group will stay open until the end of January so that you can access the training for the rest of the month.

    BONUS: I will also pop in the group daily to answer any questions you may have. This content course will change how you look at social media.

    This training is worth £400 AT LEAST!

    I’m going to show you how to sell through good content. Check out This Page and you’ll see i know what i’m talking about.

  9. SIGN UP HERE

Why is this content course so cheap?

I have been in business for 7 years now and grew This Page from scratch with pure content. It’s still growing today.

Why so cheap? I was a small business once with a small budget and couldn’t afford all the courses that were available. So I decided I wanted to make an incredible offer to people over Christmas and New Year.

I’m a single mum and who hasn’t quite ‘made it’ but i’m doing well and want to share how I have done it. If all you can really afford is £10, then that’s cool. If you can afford more, please donate a little more.

Let’s start 2018 with the right mindset and get your social media doing more for you. There is nothing more satisfying than that sale right? Let’s get you some more of that feeling.

Let’s start 2018 together. Sign Up And Donate Here

After Christmas Sales – Is your business ready?

after christmas sales

After Christmas Sales – Is your business ready?

After Christmas Sales, the sales many businesses rely on to end the year stronger and start the new year on a good footing. There’s nothing wrong with wanting to make as much money as you can before and after Christmas. You’re in business to make money correct?

After Christmas Sales Strategy

After Christmas sales should be an important part of your marketing strategy. Don’t just wing it, put together a plan as to how you’re going to achieve the best sales.

I’m hoping you’re taking Christmas off to enjoy with your family? I now i certainly am. Just me and my 2 children this year, all day in PJ’s, eating what we want and i might have a glass or two of wine too. You don’t have to take the whole week off, but at least have a day or two with your family and be present.

I have been planning clients Christmas sales already and it’s coming together nicely. Having a strategy in place is key. Don’t ‘make the best of it’ or ‘fudge it’ Sit down and plan.

  • What discount will you be offering?
  • When will it start?
  • When will it end?
  • How many emails will you send to your list?
  • Do you have a marketing budget?

These simple things will not only get you prepared, but they’ll be making you money whilst you go out and enjoy the after christmas sales yourself. Win Win! I’m personally going to be on the look out for new light fittings, boring maybe, but the house will look pretty.

Let me know in the comments what you’d like to offer and how are you going to break down your goal?

Breaking down your goal

Your goal is to turn over £1000 over the christmas sale period? Great! But how are you going to break down your goal and make them into actionable steps? The steps i pointed out earlier will help you there and get you on the right footing.

Now go and make some plans and make some money after Christmas.

Increase Sales with these 4 Magic Words

increase sales marketing words

Increase Sales with these 4 Magic Words

Increase sales with a little writing help and you’re good to go. You’ll want to weave these words into not only your website, but social media posts too to increase sales. This isn’t a blog about SEO, it’s to help you sell online and these are words that your customers look out for.

Four words have been defined by recent studies in behavioral economics, psychology and neuroeconomics to appeal to consumers primal instinct. These words powerfully engage consumers at a subconscious level and increase retailers chances of making a sale. Use them as your secret weapon on social media and your website.

Inject these 4 words into your marketing copy and ecommerce product descriptions to increase sales:

YOU: Apparently this is the most powerful word in the English dictionary. For most marketers, It’s more influential than words like ‘money’ and ‘sex.’ (Nuts right)  Your customers want to feel like you’re talking to them directly and the word ‘you’ does that better than any other word. So don’t use ‘hey everyone, how was your weekend’ try, ‘Hello you, how was your weekend’ Using words like ‘everyone’ is too general and far from personal.
The world is full of egocentric people and we liked to be made special. You might feel that you’re not, but there’s a little bit of it in all of us.

NEW:When you see the word ‘new’ you subconsciously think improved, exciting, and I want. According to several behavioral psychology studies, new products, novel solutions, and a sense of adventure draw shoppers to products with the ‘new’ label.

Take a look at how Apple describes the iPhone 8’s design. It’s a new design, with new technology, for their new iPhone. Seems excessive when pointed out but it works.

Your last 2 trigger words to increase sales:

FREE: 

The word ‘free’ isn’t just a price – it’s a powerful emotional trigger and a source of irrational excitement. You know that feeling you get at a buffet, where you’re full but you keep eating because it’s free? Or perhaps all those free pens you took at the trade show that you won’t use but you took them anyways? Powerful stuff that word ‘free’ is.
Nobody knows the power of using the word ‘free’ like Amazon.In 1999, Amazon began offering free shipping on orders of $99 or more. Since then they have been experimenting with and perfecting their marketing strategy (and copywriting) to best take advantage of our desire for ‘free.’ I know I’m guilty of buying another book (cost $10+) just to save $3.95 on shipping.
Guarantee: It’s simple, people want the guarantee. They want to know that if they’re spending £100 on something, they want a guarantee. If that if it doesn’t fit or work like they hoped it would, that they can send it back.
The word ‘guarantee’ is a key component of most good ecommerce marketing copy.
‘Guaranteed’ appeals to consumers emotional triggers like security and trust. It’s a safety net – a promise made by a retailer to a consumer that they will be satisfied with their purchase.
Studies in behavioral economics show that humans are intrinsically afraid of loss. When you purchase something there is the chance of disliking the item for one reason or another. Guaranteeing their purchase diminishes the possibility of loss. If they don’t like the item, they can return it.
Ecommerce merchants should inject their copy with ‘guarantee,’ ‘money-back guarantee,’ and variations like ‘or your money back’ on their product page.
How can you and your company work these words into your copy? This is definitely something every business should consider.

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Posting On Social Media

posting on social media

Posting On Social Media

Posting on social media, but how often? There are likely 1000’s of blog posts and articles written on this very subject. Is this one correct? All i will say is that it has worked for me and my clients.

What should i be posting on social media?

Posting on social media can be a bit of a mine field, but getting this right, can mean a lot more eyes on your business and therefore a lot more sales.

Here are some great examples of what I recommend posting on social media:

  • Call it the 80/20 rule or one in seven rule: This rule is where only one of every seven posts overtly promotes your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; just be sure you pair it with great content.
  • Ask conversation-starter questions: In other words, posts that get people to answer a question.Most people enjoy sharing their opinions, so ask Facebook fans to weigh in on topics that are relevant to your business and interesting to them. For example, a fitness center may ask fans to vote on their favorite summer sports in order to be entered into a drawing to win private lessons for them and a friend who joins the club. The questions should engage fans and inspire them to refer business while giving the business owner great insight. People like to talk about themselves… simple!
  • Share your expertise: however, make this fun too! Post little-known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. Infographics work well too.

These 3 small things will only work when you are consistent. Posting 1-2 times a week will do nothing for your business and not show you as having any authority on social media.

Posting on social media doesn’t have to be a chore. Make it fun and make your social media a fun place for people to hang out and don’t forget… Interact! Customer service is everything. Talk to your audience, acknowledge their comments on your social media.

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2 Marketing Trends You Should Be Following

marketing trends

2 Marketing Trends You Should Be Following

Marketing trends, they come and go right? However, these 2 marketing trends have been HUGE throughout 2017 and i see them being even bigger in 2018. With so much change all the time, it can be hard for entrepreneurs to keep up. So let me give you the 2 best marketing trends i have seen (and they work) and let’s see how you as a business can start using them more.

Live Streaming

It’s no surprise that live streaming has become a number one marketing trend and tool that have made people rich. From Instagram lives to Facebook Lives, they WORK! Live streaming makes people extremely relatable and let’s face it, it’s no secret that people buy from those that they Know, Like and Trust.

Today, live video is a feature that’s rolling out across most of the major platforms, including Facebook, Twitter, Instagram, and YouTube. There are also gaming-focused options like Twitch and Beam (now Mixer) to cater to a fast-growing vertical that includes over 2.2 billion gamers around the world. My son (8 years old) is desperate to live stream whilst gaming, but that’s another story.

Live video offers the ability to share an experience moment-by-moment with a large audience from all over and invite them to comment and participate in real time. How can your business stream live more often and how will you work it into your marketing calendar?

Private Chat on your Website

marketing trend messenger button

Example of the Messenger Button

A marketing trend that us social media addicts are Loving. I know only one person who isn’t on FB (on of my brothers and he’s not a shopper, so it doesn’t count) but everyone else is on Facebook. Yes, we all use messenger too and now you can message businesses directly from their website from Your own messenger! This is a game changer and it’s increasing sales too. It’s just a little button on the bottom of your website that makes it so easy for customers to contact you through your business page. Who wouldn’t want to use this marketing tool to increase sales. It’s got that personal touch again, that people love.

How will you use these marketing trends?

How will you use these 2 top marketing trends within your business? I’m interested to know. Leave a comment below to let me know.

Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.

Black Friday – Are You Ready?

black friday 2017

Black Friday – Are You Ready?

Black Friday is a mere 7 weeks away and believe me when i tell you, that is going to roll around Very fast! I wanted to write a blog post to get you ready for the biggest sales day of the year – Black Friday is both exciting and slightly terrifying.

I’ll never forget my first Black Friday in my corset business, i was so excited i barely slept for 2 days. I set a goal, i hit that goal by early evening and pretty much doubled it. I had never made so much money in 24 hours. So i want to get You ready for that.

What can you do to be ready for Black Friday

Ask yourself:

Do I have enough inventory to get through the holidays?

Look at what your sales were last year and see if you have enough stock. Always expect to sell More (because that’s the point right, to grow?) If you make items, start making NOW!

Would your brand benefit from an in-person event?

Obvioulsy it depends what you sell, but for instance jewellery, could you benefit from having a stall somewhere? Definitely worth considering.

Do I need more staff to handle increased orders?

Or it could be that you could do with friends helping at school pick ups etc. I know for me, i have 2 children and that would have been a godsend on my first ever Black Friday. They were younger then, so felt i couldn’t be on my computer all day either. So some help would have gone a long way back then.

What will your offer be?

This of course is what’s important. What will your offer be and how will you let people know what it will be? Do you have an email list? Do you have social media networks that you can promote on? These are all vital.

Next month i am going to come back and help you market your Black Friday event so that you can have your best month ever. Let’s kick some butt!

Marketing Planners

Marketing Planners for 2018

Marketing planners, are you a fellow addict like me? I started looking a week ago and realised i am a bit early to the game. I reached out to my 2 favourite business for planners (Leonie Dawson and Clare Mitchell) to see if and when they would be bringing out new marketing planners for the year ahead. marketing planners 2018

Unfortunately Leoni said she wouldn’t be bringing out a planner for 2018, but would still be selling her work books, which are incredible! I will be ordering those when they launch. Claire got back to me and said they’d be launching one soon for pre-order and low and behold, yesterday they did! Naturally i got super excited, found the post and Facebook and pre-ordered mine, with a saving of £10 too. Bargain! I would happily pay full price for it though, because it is a kick arse planner.

Are you already thinking marketing planners and planning?

I know it’s only the end of September, but i do like to be organised. There is something about the new year, it brings hope. So far, the year has been good for myself and my business. I did think i’d do better, but i have learnt along the way and i’m seriously pleased that no matter what, i have stuck with it, tried new things and things are going well.

How about for you? Could you have done better? There is still time to make changes. Still time to do something different if what you have been doing hasn’t been working. As we head into the last quarter of the year, let’s plan.

Strategy is a word you hear a lot in business, but that shit works trust me. When you know what you’re doing daily and what you’re posting, you get into good habits and things start to pick up. What will you do to end the last quarter of 2017 on a better footing? Something to think about…. But don’t think too long, you have to DO to be successful, not Wish.

Which marketing planners have you been looking at?

Setting Boundaries in Business

Setting Boundaries in Business

Setting boundaries in business is something i have found many businesses don’t learn until they might be a year or more into their business. It was the same for me in my previous corset business. I was available to everyone constantly. I was replying to emails and messages on Facebook at midnight… not good! setting boundaries

Things changed after i invested in a course years ago. It was a course to grow my business, but also included boundary setting. The course taught about setting boundaries and why you shouldn’t be readily available constantly. I was close to burn out at that stage.

How did setting boundaries effect my business?

Admittedly, a few customers who had gotten used to me being there all the time were a bit miffed that suddenly i wasn’t replying to them immediately and some even said it was bad customer service!! Seriously, burning out and burning the candle on both ends is NOT healthy. Setting boundaries was essential more than anything else. I simply explained that i could not be available all the time, however i would be available between these hours and if people didn’t catch me in the evening before i logged off, then i would of course reply in the morning.

Then i got really brave and turned off the messenger functionality on my page. The page had grown so much that i was waking to so many messages and it was stressing me. By turning off the messages, it encouraged people to either email or simply as their question on my page, which was even better for business.

How you can set boundaries

Some easy way you can set boundaries in your business or personal life is to not be readily available all the time. My new thing is 2 evening a week my phone goes on silent face down and i enjoy some time to myself. It’s not about being online Constantly!

Set times that you check emails. Morning and afternoon is sufficient, you don’t have to be on there at 10pm! Conclusion: Give yourself a break, be kind and stop letting people control your day. Because your health mattres and you have to put yourself first every now and then. Hence switching off and making time for you.