Lady Boss, Girl Boss, Call it What You Like

lady boss

Lady Boss

Lady boss, girl boss, call it what you want, women who own their own businesses rock and then the mums out there opening up their own businesses to be able to be at home for their children is simply amazing! Yep, i am one of those amazing women and Yes, i will blow my own trumpet. I am a single mum and built my first business with 2 babies in tow, not only that, i built is to turn over 5 figures a month! Oh… and as a single mum too. So yeah, i’m pretty proud of myself.

So what exactly is a lady boss?

Ok, not many women like the terms girl boss, lady boss or mumpreneur (momprenuer if you’re reading from the USA) But i personally don’t see the problem. I don’t see any of these as a negative label, so what’s the big deal?!

A lady boss is a female entrepreneur or freelancer who works her arse off on her own terms, She works from home or rents an office space, she works her own hours. Hurdles don’t keep her down, in fact, you might go as far as to say they only make her stronger. She’ll bounce right over a hurdle and carry on. She falls, but never stays down for long, if at all.

Most of us lady bosses don’t have a safety net, but that won’t stop us. lady boss

We don’t ask for permission and we don’t dwell on what others think or think we have to conform to society or the mums in the play ground (and they can be real bitches i tell ya!)

A lady bosses mindset

A lady boss defines her own destiny and we build our own empire bad on our terms, our beliefs and desires. We create our own luck, we don’t sit and wait for it to fall into our laps. One thing we don’t do is whine about every little thing, we just get on with it. We are the ultimate DO’ERS.

I’m proud to be strong woman, bringing up her kids on her own terms and working the hours I want and not hours or tasks that someone else sets me. I respect myself, my business and other peoples businesses.

Be proud to be a lady boss and keep on killin’ it!

How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska

5 Blogging Techniques To Master Blogging

blogging techniques

5 Blogging Techniques

Ever woken up and thought ‘shit a blog is due out in half an hour’ and you haven’t done it? I’m guessing most of us have been there a some point. That’s why having these blogging techniques is going to help.

If you wake up with that deadline and aren’t able to use these blogging techniques, don’t try and write that blog post in half an hour, simply delay it. What I mean here is that writing a blog post for the sake of getting a post done is NOT a reason to blog. Trust me…your readers will feel it!

Each post must have a purpose beyond “filler content”.

Use these 5 key blogging techniques so that you never have to write a blog post for the sake of checking it off your “to do” list ever again.

1. Have a Defined Topic

It’s important that you know what your blog post will be about before you start writing it. You want to give your audience great content. Remember, this is about them, not you. It’s about providing value.

2. Spend Time on Your Title – It’s Massive!

The title of your blog post is what is going to be showing up EVERYWHERE! It’s the first touch point that prospective readers will see, so make it a good ‘un.

If it doesn’t grab their attention in a few seconds, you’ve basically failed. So don’t whip it out of thin air last minute, or wait until the very end and then write something random.

3. Your Opening Line

Your opening line, that first sentence is crucial. If you haven’t got them hooked within seconds, they won’t hang around to read more. You’ve got them on your blog, now you need to keep them there!

Your title and first sentence will make or break or post. A good visual will help too. Right at the top, grabbing peoples eye.

Why?  With the internet so saturated and schedules so full, you have 3-7 seconds to hook your reader so well that they choose to stay instead of doing something else. They will make their mind up that quickly.

4. Make it Easy to Read and Share

It’s so important that your posts are easy to read AND easy to share, so that your message can be spread far and wide via social media. Have share buttons on the bottom of each of your posts or a floating side bar.

5. Read It Out Loud

Yep, read it out loud to yourself and see how it sounds. If you think it sounds crap, so will your audience. If there are sentences or paragraphs that don’t flow, fix them! Simples.

Make sure there is a graphic or 2 in there that catches peoples eye. If you’re rubbish at creating them, get a graphic designer to create your next 10 blogging banners for you. Or ask me.

Lastly, reading out loud is a great way to catch any pesky typos or grammatical errors before you hit the “publish” button.

Whether you are a seasonal blogger or just starting out, or maybe you just needed a kick up the behind, these tips will get you well on your way to blogging regularly and effectively.

If you’re already blogging regularly, which one of the blogging techniques above do you think is the most crucial? Please comment below.

 

 

 

Social Media Tasks – 5 Ways to make it Simpler.

social media tasks

Social Media Tasks

Social media tasks can be time consuming, but here are 5 ways to make it simpler for you. There are only so many hours in a day and making the most of our time is crucial to growing our businesses, right? Social media platforms can make a huge positive impact on your business, yet many out there struggle with overwhelm from it.

This blog post shares 5 golden nuggets on how to best spend your time using social media for your business.

  1. Which social platforms are you going to use?

    You can’t be on them all, so figure out which social media platforms you want to be on (and find out where your audience is) Some questions to ask yourself are: Which platforms are people engaging with you the most? Where do you get the most visits to your website from?

 

2. Stick to a schedule or time block

Time management is my thing, i am amazing at it and I help clients manage their time better too. Time management is super important to any entrepreneur or freelancer. When you set time aside to manage your social media tasks, a lot gets done! So i regularly time block now and i work less hours because of it. Pick a days and times that you want to set aside for your social media tasks and stick to it.

 

Create a daily to-do list of social media tasks

Lists, lists and more lists. As if you haven’t got enough social media tasks and blogging to be getting on with right? I like lists and i like ticking them off. This week i have set aside Monday, Wednesday and Friday for my social media tasks, for scheduling mine and my clients posts. Then every day i set aside time to do the following:

  • Respond to comments
  • Comment on other peoples posts
  • Network online and engage in communities
  • Like all comments on my social media platforms

Make your time count and ENGAGE a ton!

Allocating time for building relationships SHOULD be part of your time allocated for your social media tasks. Notice above i put Network online and engage in communities? That’s what i’m talking about!

Yes it’s true, it means you actually have to talk to people 🙂 But it’s all online, so it’s super easy and can be done in your own time that suits you. See the word social? That’s why we have to engage.

I pretty much respond to every message, retweet and comment because those people are helping grow my business and getting it exposure. Yes i miss the odd one, we’re only human after all. BUT i do make time to do this, it’s so important.

Use tools to help with your social media tasks!

Ahhhhh tools, aren’t they great? So i keep it simple and use hootsuite to schedule posts. There isn’t enough time in my day (or yours) to be posting live every hour. Not to mention posting when you are sleeping to reach a bigger world wide. Let a scheduling tool do the work for you whilst you’re asleep.

Using tools will help grow your business and save you a ton of time. If you need any more recommendations, find me on Facebook Here. 

Hopefully these 5 tips will help you better manage and your daily social media tasks better in order to get the most out of your time.

Which tip/tips spoke to you the most? Let me know in the comments. Or add your own tips related to social media tasks.

For more blog posts that could help your business, Read More Here.

Investing in your Business and why you should.

investing in your business

Investing in your Business

Why i think investing in your business is crucial. Because i have done it myself and once upon a time i tried to do it all myself too.

Social media is a beast and a beast that changes regularly. You need to be on it all the time (7 days a week) and know your shit. If you don’t, that’s when you need professional help and it’s time to invest in your business. I basically fudged it for over two years in my previous business. All I was doing was reading free blog posts, fudging it on Facebook all the time. I had zero strategy. What the hell was strategy after all?

When I finally invested … I think my first mentor cost me …  was £7,000. I shit myself. I’m thinking, “There is no way I’m gonna be able to do this.” I remember putting a lot of it on a credit card. Let me tell you this though, it was the best thing I’ve ever done. Within two or three months, I was doubling my income. Within 18 months, I was making five figures a month. I was turning over five figures a month!! I was blown away by what a professional mentor can do for you.

When you need to invest in your business.

I also got approached a few weeks ago being asked, “Can we swap services?” Now, what this lady had to offer wasn’t anything that I needed, but she wanted my expertise. Now like I said, Facebook isn’t a quick fix. It’s a lot of  strategies and a lot of learning.

I tried to explain this to her, but i wasn’t getting through and in the end we parted ways and no services were swapped. She is still fudging it by the way…. This is why investing in your business is crucial.

How can I help your business?

So have you got your one focus this month? I’d like you to pick one focus for this month or next month, something that you really want to achieve and you haven’t gotten round to it. Or you come upon a stumbling block, and you find any excuse not to do that thing, well that is gonna change. We are going to achieve that one thing, okay?
I usually charge £350 for this, but if you happen to stumble across this blog, i want to give you this for just £199 for the month. By taking that leap with me and investing in your business, i will walk you through it all holding your hand.

Instead of having a structured call, we’re going to dive straight in and talk mindset and strategy. I’m just gonna let you have me for an hour, not just one either, but 3! You can ask me anything you want in business. Anything that you are struggling with, I’m all ears and I’ll give you the answers, and we will work through it. I will also be available on messenger for you and i will keep you motivated and accountable.

You can Upgrade

Now, you also have the opportunity to upgrade. You can upgrade and pay £350 and i will let you have a second month for just £150! That’s huge right there. That is what I’m offering you. I currently pay somebody £500 a month to have that service, but I want to do this for you because I know that you’re a small business, and I know how tough it is when you’re starting out, okay? However, investing in your business is the only way (i have found) to make it grow. Or maybe you’d prefer just a one hour with me? But this offer is far better than just one hour.

So I’ve got a whole list of what I’m gonna help you with here, but you need to get in touch with me if you want to book this. Now I know what it’s like to juggle a million things. As a woman, I’m already juggling a million things. As a single mom, I am, but also as business woman. I’m just adding even more shit to my list. I’ve got my focus. What’s your focus going to be and how can I help you?

I want to help you earn more money.

Have a think about it and let me know that you want to take me up on this offer, get yourself paid up, and get your first call scheduled in. I can’t wait to work with you. I’m so excited to hear how I can help you, and what your one thing is that you want to achieve this month, and we’re going to make sure that you achieve it. I WANT TO HELP YOU EARN MORE MONEY. As a woman who’s sole income feeds my children and pays the bills, i want to see more women being able to do that. Even if you’re happily married, i want to see you earning and contributing to your family income Because you Can. Investing in your business is the smartest business choice you’ll make.

How do you start? Drop me an email to my personal email with the heading ‘Coaching Offer’ and i will get right back to you within 24 hours and we will get set up. Here is the email: sonya.kolodziejska@gmail.com

Don’t forget to let me know what you’d like help with and when you’d like to get started. This offer is valid for anyone who comes across it, even if you read this blog 2 years down the line.

5 Marketing Tips To Master

marketing tips

5 Marketing Tips

Here are 5 marketing tips that every business large or small should master. We all want to grow our businesses and make the right decisions for it, but it can be hard with so much conflicting information out there. Most businesses hardest part is finding their customers/clients. If it was easy, we’d all be successful right?

What is Marketing?

In a nutshell, as Kotler and Armstrong said: Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

My 5 Best Marketing Tips

  1. Firstly, marketing starts by understanding your customers. Once you understand them, you learn how to best talk to them and where to market to them. That’s how those all important relationships are built.
  2. Understand that marketing is an ongoing process, a daily process that you don’t give up on.
  3. Find where your customers are and then market to them. That’s where number one comes in, you understand your customers, find where they are and then build relationships with them by effectively marketing to them.
  4. Invest in some amazing content. Don’t try and ‘fudge it’ and guess. Speak to someone like me and get help. You could waste years in business doing it wrong. My Content Packages are a hit and go down well.
  5. Lastly keep learning. Learn what’s current, keep up to date and master these marketing tips. Find people in your industry who are on top and see what they’re doing.

Marketing isn’t easy, it can feel relentless at times, consistency is key and keeping on top of trends is valuable too.

You don’t have to be everywhere, you just have to be where your clients are. Show up and be seen online. If you need help with your content, Contact Me here and let’s talk. My passion is growing businesses and helping them create relationships with their audience.

Share these marketing tips on twitter and help other businesses see what they need to do.marketing tips

What’s a Mompreneur?

what is a mompreneur

What’s a Mompreneur?

So what’s a mompreneur then? It’s basically slang for a woman who runs her own business and has small children. At first i thought the word was a bit of a crappy word, but actually, it’s very accurate. I did find it a bit demeaning when i first heard it, but really, it’s just saying you’re a mum And an entrepreneur. If people want to call me a Mompreneur, they can, i take no offence. I was even entered into a competition for Mompreneur of the year when i lived in London. i didn’t win…. but still.

So what’s the difference between an entrepreneur and a mompreneur?

The leap is actually pretty huge! Not to mention the significant commitment involved. Being a mompreneur is no longer just your schedule to consider. But that of your team, your clients, your need to cover the costs on a monthly basis and hopefully walk away with a salary. I don’t think i took a salary for the first two years of being in business. That’s why i now help women cut the corners that waste time and help women with their time management. Because when we get the time management in check, the rest starts falling into place when we also have strategies in place.

Home office advantages.

There are also some great home office advantages. Rather than having to rent office space, us momprenaurs tend to work from a home office (or the dining room table) which i did for 2-3 years.

Consider that with a home office you likely write off a lot of your expenses such a home phone, Internet etc… as part of your in-home office so you aren’t actually incurring new expenses but rather now sharing the load of those expenses between your business and your household. Total bonus right?

With offices outside of the home, you now have a petrol (gas) expense (that you can’t write off) for your commute, you now have rent, utilities, business insurance etc. All significant, all risky until you really have a dependable and steady cash flow.

So really, being called a mompreneur is ok and don’t allow it to make you feel any less important. The fact that you’re a mum and running a business is actually pretty amazing!

 

 

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Summer Gremlins In Your Business

summer gremlins in business

Summer Gremlins are coming!

Good day!  How are we doing, my lovelies? Today i want to talk about those summer gremlins that are hiding dormant ready to come out and invade! Think i’m nuts? Keep reading…
I wanted to talk about summer seeing as it is on its way.

What are summer gremlins then?

As I said, summer’s coming and the summer gremlins definitely get most business owners. Now you may think that’s a little bit funny, but it’s true. I for one know what it’s like. You’ve got the kids at home, you’ve got everything going one, you’re trying to work from your home office, and as a result shit’s just not getting done. You’re being bugged all time, you’d rather be sitting outside with a beer or a coffee or whatever. The summer gremlins take hold of most business owners and therefore you stop being proactive. (See, they do exist)
So it’s really during the summer they come out to play, because there’s so many other things that distract you. We come across stumbling blocks in business often, mostly we deal with them and move on. In the summer though, you are more likely, it’s proven, to just say, “Meh, can’t be bothered anymore.” So let me tell you – Don’t be that person!

What do you want to achieve this month?

What I want to ask you is this: What was one thing that you want to concentrate on this month? Which one thing do you want to achieve? Is it that you want to be more consistent of Facebook? Is it that you want to promise to do two lives every week on Facebook? Or maybe it’s that you wanna grow your email list or create your first opt-in? What is that one thing that’s really important to you?

What i want to achieve this month.

Now for me, it’s to develop properly and complete the first third of my new 12 week coaching programme. I don’t want tell you too much about that, however, what’s coming is going to be amazing. I ran this by a mentor earlier this week, and she was so excited. She knows a lot of business people and she doesn’t anyone that’s doing this programme, and she’s super excited. Which has made me even more excited! Further more, if nobody else doing it, then you need to be thinking you want to be the first in line for it.

I want you to tell me what ONE thing you want to achieve this month.