Customer Service and Why It Matters

customer service

Customer Service and Why It Matters

Customer service – what’s that these days? I don’t know about you, but it’s so rare to find a company or restaurant that actually gives a shit about their customers these days. There is this little thing called Customer Lifetime Value (also known as CLV) that is actually not that little. It’s HUGE! In fact, i would go as far as to say it is one of the most important factors in any business. Whether you’re an online business or brick and mortar, you have to have customer service nailed.

Why is customer service so vital?

As a business owner, you need to be able to focus your efforts on acquiring the right customers. The customers who will take your business from being a flash-in-the-pan success to a household name. The customers that will keep coming back AND refer you to their friends and family. How do you do that? You provide excellent customer service, as well as great products of course.

Think about it. Some of your customers might make small purchases every month, others might make big purchases once a year—and there all sorts of combinations in between. How can you possibly predict how much your next customer will actually contribute to your business? You can’t. However, what you can do, is keep providing them with amazing service and another tip, stay in their email box.

Obviously don’t overload them, but send out a mainsheet online once a week. Provide value and your customers will remain loyal. I am a creature of habit, once i find a good nail salon or great shop, i tend to stick to them. You want customers who will do the same with your store. Providing great customer service is going to get you these type of customers.

Want to keep your customers coming back?

For better CLV, it’s important to not just keep your customers coming back, but to keep them coming back frequently and for longer amounts of time.

Here are some easy ways to improve your customer frequency and lifespan by giving your customers some incentive to pay you a visit more often:

  • Turn receiving a package into an event. The key to keeping your customers surprised, delighted, and coming back for more is a memorable unboxing experience. Put some extra love and care into how you ship your products with free gifts, personalized notes, and fun packaging.
  • Newsletters are your secret weapon. Email marketing is a fantastic tool for any business. Keep customers in the loop on product restocks, upcoming sales, and exclusive deals with a well-curated, beautifully designed newsletter.
  • Engage with your fans on social media. Platforms like Facebook, Twitter, and Instagram are perfect for reaching out and connecting with your audience. Stay at the top of your customers’ minds with an engaging and fun social media presence. Social media is a great place to build relationships and show more of Yourself. If you need help with getting more organised on social media, contact me here for a chat.

Black Friday – Are You Ready?

black friday 2017

Black Friday – Are You Ready?

Black Friday is a mere 7 weeks away and believe me when i tell you, that is going to roll around Very fast! I wanted to write a blog post to get you ready for the biggest sales day of the year – Black Friday is both exciting and slightly terrifying.

I’ll never forget my first Black Friday in my corset business, i was so excited i barely slept for 2 days. I set a goal, i hit that goal by early evening and pretty much doubled it. I had never made so much money in 24 hours. So i want to get You ready for that.

What can you do to be ready for Black Friday

Ask yourself:

Do I have enough inventory to get through the holidays?

Look at what your sales were last year and see if you have enough stock. Always expect to sell More (because that’s the point right, to grow?) If you make items, start making NOW!

Would your brand benefit from an in-person event?

Obvioulsy it depends what you sell, but for instance jewellery, could you benefit from having a stall somewhere? Definitely worth considering.

Do I need more staff to handle increased orders?

Or it could be that you could do with friends helping at school pick ups etc. I know for me, i have 2 children and that would have been a godsend on my first ever Black Friday. They were younger then, so felt i couldn’t be on my computer all day either. So some help would have gone a long way back then.

What will your offer be?

This of course is what’s important. What will your offer be and how will you let people know what it will be? Do you have an email list? Do you have social media networks that you can promote on? These are all vital.

Next month i am going to come back and help you market your Black Friday event so that you can have your best month ever. Let’s kick some butt!

Marketing Planners

Marketing Planners for 2018

Marketing planners, are you a fellow addict like me? I started looking a week ago and realised i am a bit early to the game. I reached out to my 2 favourite business for planners (Leonie Dawson and Clare Mitchell) to see if and when they would be bringing out new marketing planners for the year ahead. marketing planners 2018

Unfortunately Leoni said she wouldn’t be bringing out a planner for 2018, but would still be selling her work books, which are incredible! I will be ordering those when they launch. Claire got back to me and said they’d be launching one soon for pre-order and low and behold, yesterday they did! Naturally i got super excited, found the post and Facebook and pre-ordered mine, with a saving of £10 too. Bargain! I would happily pay full price for it though, because it is a kick arse planner.

Are you already thinking marketing planners and planning?

I know it’s only the end of September, but i do like to be organised. There is something about the new year, it brings hope. So far, the year has been good for myself and my business. I did think i’d do better, but i have learnt along the way and i’m seriously pleased that no matter what, i have stuck with it, tried new things and things are going well.

How about for you? Could you have done better? There is still time to make changes. Still time to do something different if what you have been doing hasn’t been working. As we head into the last quarter of the year, let’s plan.

Strategy is a word you hear a lot in business, but that shit works trust me. When you know what you’re doing daily and what you’re posting, you get into good habits and things start to pick up. What will you do to end the last quarter of 2017 on a better footing? Something to think about…. But don’t think too long, you have to DO to be successful, not Wish.

Which marketing planners have you been looking at?

Setting Boundaries in Business

Setting Boundaries in Business

Setting boundaries in business is something i have found many businesses don’t learn until they might be a year or more into their business. It was the same for me in my previous corset business. I was available to everyone constantly. I was replying to emails and messages on Facebook at midnight… not good! setting boundaries

Things changed after i invested in a course years ago. It was a course to grow my business, but also included boundary setting. The course taught about setting boundaries and why you shouldn’t be readily available constantly. I was close to burn out at that stage.

How did setting boundaries effect my business?

Admittedly, a few customers who had gotten used to me being there all the time were a bit miffed that suddenly i wasn’t replying to them immediately and some even said it was bad customer service!! Seriously, burning out and burning the candle on both ends is NOT healthy. Setting boundaries was essential more than anything else. I simply explained that i could not be available all the time, however i would be available between these hours and if people didn’t catch me in the evening before i logged off, then i would of course reply in the morning.

Then i got really brave and turned off the messenger functionality on my page. The page had grown so much that i was waking to so many messages and it was stressing me. By turning off the messages, it encouraged people to either email or simply as their question on my page, which was even better for business.

How you can set boundaries

Some easy way you can set boundaries in your business or personal life is to not be readily available all the time. My new thing is 2 evening a week my phone goes on silent face down and i enjoy some time to myself. It’s not about being online Constantly!

Set times that you check emails. Morning and afternoon is sufficient, you don’t have to be on there at 10pm! Conclusion: Give yourself a break, be kind and stop letting people control your day. Because your health mattres and you have to put yourself first every now and then. Hence switching off and making time for you.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

linkedln Si Quan is the Content Marketing Manager at CandyBar, a digital loyalty app. In his spare time, he likes to write, breakdance and try out different 30-day quests for himself.

8 Experts Reveal The Biggest Mistake You’re Making On LinkedIn

You don’t understand.

Why do some people kill it on LinkedIn with every single post they write… yet you’re languishing in the depths, unable to even kickstart your traction?

It’s unfair, you think.

You work your DAMN hardest too!

But, there’s a reason for your lack of engagement.

And that is — you are making some of the biggest mistakes that can be made on LinkedIn.

To help you, I’ve reached out to 8 LinkedIn experts to help you identify what some of these mistakes are.

I specifically asked them:

“What are the biggest mistakes and myths you see happening on LinkedIn? What are the biggest wastes of time?”

And these were their answers:

8 Mistakes You Are Making On LinkedIn… Without Even Knowing

Michaela Alexis, Grade A Digital

I think the biggest mistake I see is people presenting themselves as somebody that they think they SHOULD be, rather than the awesome human being that they actually are. There’s been an idea in business for a very long time that we need to “leave our personal issues at home”, like we can all just somehow shut off the human part of our brain as soon as we step into the office. That may have been semi manageable, prior to platforms like LinkedIn that are redefining the business culture.

I have yet to meet or chat with a single person that doesn’t have an inspiring story to tell, and yet, so many users are avoiding telling that story and opting instead to mask themselves in itchy suits and spammy pitches.

Tied to that, I think the biggest waste of time is expecting people to open up and connect with you on LinkedIn, when you aren’t giving them any reason to. If you aren’t prepared to keep it real, I wouldn’t bother using the platform at all.

Thomas Ma, Sapphire Apps

People not being real with who they are. Some of the people on Linkedin will promote simply to help themselves out. It’s obvious to see who’s genuine and who’s out there just pitching to people for the sake of business deals. People need to understand that being genuine is how you can get someone to like them. The best mentality to be genuine is to provide value that can help someone in your network on Linkedin.

The biggest waste of time is thinking too much. A lot of times I’ll spend 10 minutes max to write and record something and publish. Nothing is perfect. Vanity is another thing that people spend a lot of time on. Trying to perfect that right post or video. The numbers will come as you act as yourself, not what others are doing.

Gilles De Clerck, Salesflare

Link dumping.

Some people still seem to confuse social media with link sharing platforms.

They post a link to some piece of content they have an interest in and that’s that.

Social media is about building relations and sparking engagement — simply sharing links doesn’t achieve any of that.

There’s no imagination, no creativity, no dialogue — aside from LinkedIn not giving it relevance in its algorithm.

Have you ever seen a link share on LinkedIn that got something you would call attention? Posts like that don’t get past 1 or 2 likes from coworkers or friends.

And yet, the people who do this don’t learn from their mistakes and keep on doing it anyway, like a routine they blindly follow.

Both LinkedIn and its users love native posts that inspire. If you do have a link to share, pair it with a quality piece of text that convinces your reader the link is worth clicking. And post the link in the first comment, not in the post itself. Like Facebook, LinkedIn doesn’t want you to click away from its feed.

There’s a lot of junk on LinkedIn and that’s a huge opportunity. You don’t have to be amazing to gain traction and following. You just have to better than junk — which is something everyone can easily achieve. Share your own story, don’t dump links to someone else’s.

Ben Bradbury, Glisser

I see a lot of people using LinkedIn to drive traffic to their websites only, and posting links to it in their posts. This simply never works! Think about it: From LinkedIn’s perspective, you’re advertising content that would take users off their site. So why would they promote it?

LinkedIn is a great place to build an audience in its own right, and frankly more people will be on here than on your website, so make the most of it. If you have to post links, make sure they’re posted as a comment, and not in the main post.

Vin Clancy, vincentdignan.com

People not attempting to grow aggressively enough- if you only have 300 connections content is pretty much a waste of time.

You need a fast follower/connection growth strategy.

Harsh Jani, Nextures

One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Posting external links as your update. Most important thing for any platform is to keep users on the platform for as long as possible. So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible!

Hailey Friedman, Growth Marketing Pro

One of the biggest mistakes you can make on Linkedin or on any social media channel is spending too much time consuming other people’s content. If you’re looking to generate engagement for yourself or your business, you need to focus your time on creating content, not consuming it. I use tools like this handy Facebook newsfeed eradicator to block my Facebook feed so that I don’t waste time getting distracted.

Manu Goswami, RafikiMedia

The biggest myth about LinkedIn that’s starting to be dispelled is that it’s a platform to just find a job or serve as a substitute for a resume. One of the biggest mistakes I’m starting to see on the platform is content creators who are so focused on views and likes. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. It’s actually done a lot better by genuinely helping people by connecting them to each other, finding them positions, or including them in stimulating discussions.

Your Next Step

Making mistakes is part of business. You can’t learn if you don’t make mistakes and fail.

Now that you have seen the possible mistakes you’re making, it’s time to change.

Flip around what you’ve been doing on LinkedIn… and watch your results skyrocket.

Using Social Media For Business

using social media for your business

Using Social Media For Business

It seems strange that there was ever a time that we weren’t using social media for business. Social media is no longer an option and every business should be using social media for their business.

Using Social Media For Business Successfully

Here are some sure fire ways on how you can use social media for your business in an effective way.

Regular Content for social media

Whichever social media platforms you decide to use for your business, be sure you’re posting great content and Regularly. You may be absolutely fed up with the word ‘consistency’ but i’m afraid it’s a word you’ll see a lot of in the business world. Using social media the right way is a bit of a skill, so let’s get it right.

Which platform are you going to hang out on?

Have you decided where you’re going to be hanging out online? Will it be Facebook? Twitter? Pinterest? etc etc… The list can go on. My suggestion – choose two platforms and get really good at those, then start exploring other platforms. I never recommend being on all platforms and spreading yourself too thinly and then not having the time to put great content out there consistently on every platform. How are you using social media now? Something to think about.

Time block for success

Pretty much my biggest success is time blocking. I time block an hour for content creation, half an hour for posting and interacting on social media, half an hour for email lists etc. This works brilliantly and helps me stay productive and i work less hours from time blocking.

To Do lists

Get used to To Do lists, they are a life saver. It’s a good idea to do a list the day before of what you want to achieve the day before. This way, when you wake up, you know exactly what you are doing and can crack on. On the days i haven’t woken up to a ready and waiting list, i spend at least an hour writing a list, then don’t feel so productive. Make using social media for your business easy and efficient.

I’m a pen to paper girl and I have my list sat in front of me on my desk and tick off when i have completed a task. Find what works for you.

I do hope these social media tips will help you get better at working using social media and start making you more money.

Want to connect further? Book a one hour consultation with me here where we can really delve into your social media together.

 

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Lady Boss, Girl Boss, Call it What You Like

lady boss

Lady Boss

Lady boss, girl boss, call it what you want, women who own their own businesses rock and then the mums out there opening up their own businesses to be able to be at home for their children is simply amazing! Yep, i am one of those amazing women and Yes, i will blow my own trumpet. I am a single mum and built my first business with 2 babies in tow, not only that, i built is to turn over 5 figures a month! Oh… and as a single mum too. So yeah, i’m pretty proud of myself.

So what exactly is a lady boss?

Ok, not many women like the terms girl boss, lady boss or mumpreneur (momprenuer if you’re reading from the USA) But i personally don’t see the problem. I don’t see any of these as a negative label, so what’s the big deal?!

A lady boss is a female entrepreneur or freelancer who works her arse off on her own terms, She works from home or rents an office space, she works her own hours. Hurdles don’t keep her down, in fact, you might go as far as to say they only make her stronger. She’ll bounce right over a hurdle and carry on. She falls, but never stays down for long, if at all.

Most of us lady bosses don’t have a safety net, but that won’t stop us. lady boss

We don’t ask for permission and we don’t dwell on what others think or think we have to conform to society or the mums in the play ground (and they can be real bitches i tell ya!)

A lady bosses mindset

A lady boss defines her own destiny and we build our own empire bad on our terms, our beliefs and desires. We create our own luck, we don’t sit and wait for it to fall into our laps. One thing we don’t do is whine about every little thing, we just get on with it. We are the ultimate DO’ERS.

I’m proud to be strong woman, bringing up her kids on her own terms and working the hours I want and not hours or tasks that someone else sets me. I respect myself, my business and other peoples businesses.

Be proud to be a lady boss and keep on killin’ it!

How to sell on Facebook and Optimise your Page

how to sell on Facebook

How To Sell On Facebook

The million dollar question ‘How to sell on Facebook’? Not really. Learning how to to sell on Facebook isn’t that hard. My previous Page made me a ton of money. Granted, it’s harder these days, but it can still be done.

Wondering how to increase product sales without investing in Facebook ads? Let’s walk through it. First i want to run through some basics with you.

#1: Choose the Right Facebook Page Type and Category

Naturally every business is different and how you optimise your Facebook Page to sell matters.

For example, a consultant needs people to book appointments, a restaurant or hair dressers wants to drive customers to their physical location, and an ecommerce business sells products online.

Facebook has pre-made page templates to help you promote your products most effectively. To find these templates, go to Settings and click Edit Page on the left of your Facebook Page.

#2: Select that all important Call To Action Button

Your page’s Call to Action (CTA) button sets the stage for the main action you want users to carry out whilst on your page. Do you want them to shop your products or call you to book an appointment? Choose the best CTA button for your business. I want mine to visit my website, so that’s the link i put in my Call To Action Button. here is a great example of a call To Action button:

using call to action button on Facebook

Here is a big one and one you’ll want to read over and over:

#3: Set Up a Shop Section

If you want to sell products more directly from Facebook, setting up a Shop section (if applicable to your business) this is the best way to do it. You can of course put links in your posts to direct people to your website, but unfortunately Facebook doesn’t show posts with links in them to as many people. It sucks i know! That’s why you need to find a way around it and why i am writing this blog post.

Here’s how to get started:

Go to the Shop tab to create your Facebook storefront. First, agree to the Merchant Terms and Policies. Super important and always stick to Facebook rules, you don’t want to lose this amazing selling platform.

Next, choose your checkout method. You can choose from two options: allow people to purchase from you through Facebook or by navigating to your site when they click on a product. For this example, I’ll illustrate the latter.

selling on Facebook

Then you start to fill in all your product details, pricing and so forth. I don’t need to walk you through that, it’s self explanatory.

So have you learnt how to sell on Facebook?

Have you picked up some nuggets on how to sell on Facebook through taking the time to read through this? I know it’s time consuming to sit and read blog posts and some of them are really crap, but i try and give value with all my posts. If you have any questions, pop over to my Facebook Group and join my community over there.

Commitment to Social Media in Your Business

commitment to social media

Commitment to Social Media

Commitment to success is pretty standard for most business owners. But how about your social media?

However, how is your commitment to social media looking ? Pretty high Or are you going to give up within 6 months?

I get it, social media isn’t what it used to be and let me tell you, it ain’t gonna get much better or any easier. So what are you going to do about it? Sit and cry or put big your big girl panties on and just get on with it? As a business owner you have to get used to the pitfalls of running your own business. So stand up, brush yourself down and let’s get committed to making social media work for your business.

Your commitment to social media

Let’s get you committed. Not literally, but lets pledge your commitment to social media today. I want you to stop faffing around and commit to posting on 2 social media platforms. Which 2 will you choose and remember, where is your audience?

What are you willing to commit to? For myself it’s different. I post on my clients social media platforms dependant on what they pay me to do. For my own, i post several times a day. On Facebook at least 3 times a day, on twitter at least 10 times a day and Instagram at least twice a day (but usually more.)

Devising a plan

Ok so you’re commitment to social media is now at an all time high. Now let’s devise a plan. Decide which platforms you’re going to use and when you’re going to post on those platforms. Remember, there is no right or wrong answer here, this is Your plan and knowing your limits. plan your commitment to social media

Once a month or week (i prefer weekly) sit down and get some content ready. Good content is essential, not just an image with 2-3 words. Great content along with great images will get you a long way on social media. Therefore you must be showing as giving value.

I’d love to hear below which 2 platforms you have chosen and how often will you post on them.

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30 Day Social Media Challenge

social media challenge

Social Media Challenge

A 30 day social media challenge that is going to change your perspective on how you do social media and show just how many more people you can reach using social media.

Social media is about consistency, perservernce and a little elbow grease to make it work. I know it’s not easy and i know for some it’s a bit time consuming. BUT i am going to change the way you look at social media with this social media challenge starting in September.

How will the social media challenge work?

The social media challenge will take part within a Facebook Group. If you’re not on Facebook… well… i can’t see how you’re in business online. So, you’ll be put in a Facebook group just before the challenge begins and once payment has been made. The cost? A mere £47! Now some have told me that’s too cheap. Maybe it is. However, i wanted to make this affordable for new businesses and those that haven’t quite got to grip with how social media works. So i wanted it to cost no more than say ‘dinner and drinks out’

If you think £47 is too expensive, i’d like you to take a step back and ask yourself Why are you in business? If you can’t invest this small amount, my fear is you simply won’t be successful. I have businesses that invest £100’s in me monthly to help their businesses grow and to keep their social media running and current. Those are the serious businesses.

Now i’m not saying you’re not serious, but you are being a tight arse if you won’t invest this. Drop 2 take aways and invest in this instead. Your business needs this.

What will you achieve through this challenge?

This social media challenge is not only going to grow your numbers on social media, but you’ll get more eyes on your business and social media platforms. You’re going to engage with these new people and build relationships. New relationships on social media take anything from 2-6 months to form properly and only then do you stand a chance of earning any money from these relationships.

Social media is a constant ongoing thing that you CANNOT pick up and drop when you feel like this. This right here is why people pay me what they pay me.

Who’s game???? Find me on Facebook Here and let’s connect. Send me a message on messenger and let’s you get you set up. Know anyone else that might be interested in this or needs it? Give them my details.

We’re going to end this year on a high!

Sonya Kolodziejska