Shitty Clients

Shitty Business Clients

We’ve all had shitty clients. You now, the ones where they moan at just about everything, always on the phone/email about something or another and the ones that don’t pay on time! Most of us have had clients like these, especially in the beginning of business when we’re starting out and will take on every client we can get our hands on. shitty clients

Set Your Boundaries

Setting boundaries with all clients is a must, not just with the shitty clients. You do NOT have to be available 24 hours a day. You do not need to reply to their message/email at 10pm (in fact, stop checking your emails after 6PM) and set deadlines with them. Some will tell you it’s good customer service to be available constantly, I personally strongly disagree with this.

In my line of work, I often need clients to send me information. Here’s an example. If I take on a new client who wants me to create content for their Facebook Page, I’ll need content ideas from them or their favourite quotes. I put it all in an email and ask for X,Y,Z information by such and such a date. I also get payment up front. That’s a standard with me. No excuses, I want to be paid before I put many hours into my work for them.

Fire Shitty Clients

Oh yes you can. You can fire those shitty clients once your business grows. I’ve done it once and boy did it feel invigorating. I also stopped working with a client a few months ago who said I wasn’t fulfilling my end of the bargain with content. Why am I telling you this? Simple, because they were incorrect.

Here’s what really happened: They said I had made errors (yes there was one post with errors, I admit it, I made an error) I’m human, it happens. Then they said I wasn’t providing them with the content they wanted. THEY DIDN’T send me the content I asked for! That’s what really happened. Despite asking for it some 5 times, they sent me 2 damn quotes in 5 weeks! It was a joke. I was happy to not work with these people anymore. The joke was, they apparently empowered women – it was total bullshit. Oh and did I mention – I grew their stats by a whopping 3000%!!! And they say I wasn’t doing well? Stats don’t lie!!

IF you have to have shitty clients to get the bills paid, at least set the boundaries ladies and gents.

Taking a Break and Why It’s Healthy To Stop

taking a break entrepreneur

Taking a Break

As a business person, it’s not always easy to switch off, you feel you have to be constantly on the go. You may even feel you can’t take a break. Question, why did you become self employed? Surely part of the reason was the freedom? But if you’re working 50 hours a week, what was the point? Yeah yeah, doing what you love and all that. Personally, if you’re not taking a break often and grabbing a couple of holidays abroad a year, I don’t see the point. I say this whilst I am currently abroad in Tenerife. This is scheduled and right about now I should be by the pool 🙂

I probably worked on my corset business 50+ hours a week for years, until I burnt out and became ill. Would I do it again? NO. I have learned from my mistakes and I’ve also learned what works for me in both businesses. I have become extremely good at time management. Is this something that resonates with you?

Taking a Break is healthy

I see/hear this a lot, ‘i don’t remember the last time I spent a day doing nothing’ ‘I don’t remember the last time I sat with my partner and watched a film because I work every evening, but they understand’ Bullshit! They may understand now, but will they in a year? I’m telling you the likelihood is no.

I did this with my children a LOT! It stopped over a year ago and I have never looked back. I don’t pull long nights any more, I have learned to switch off and I sleep better for it. On holidays the deal is I check my phone in the morning before breakfast and answer all comments/messages etc, then again in the evening before dinner. But in-between I am present all day and having fun. They understand I have to be online to keep things ticking over, but I also understand I want to be present for my children. So that’s the agreement we have and it works very very well. Don’t get me wrong, I may spend half an hour to an hour online after they’ve gone to bed, but they’re asleep then and don’t know I was online. Often I don’t bother, because I’m so relaxed on holiday I don’t even want to work. I most often just read.

I have worked the odd night at home when I am passionate about a project, but the main reason I work the odd evening? To stop me from snacking! Yes it’s true. Over the last year I have managed to lose 15lbs and the only way to keep it off is to stop the constant snacking. So I work – I never seem to snack when I work.

Will you at least try to take a break?

Will you try taking a break too? It’s not easy I know, you have to programme your mind to do it. When all you’re used to is working, switching off is hard. You experience a physical and emotional need to pick up your phone or get your laptop out. BUT it can be done. I was an utter workaholic and look where I am now? So laid back with these things I could almost fall over!

Start by just taking an hour off. Tell yourself what day you’re going to schedule it in if that helps. I found this didn’t work for me. I wanted to have a complete break from being online one evening a week, but scheduling it in felt like pressure to me. Instead, I simply switch off earlier some evenings and just watch TV or occasionally read in bed all evening.

Do you think you can manage this? I URGE you to look after your own health and look after your relationships with your loved one and children. Make time, because you won’t get this time back.

Scheduling on Social Media

Scheduling on Social Media

Scheduling on social media will not only save you time in the long run, it’ll also make you money. We all want social media to work for us, but so little of us actually put the work in to make it work. It saddens me to see how many people open a business and give up within a matter of months ‘because social media isn’t working for them’.

Maybe opening a business wasn’t meant for them, because trust me, it’s not easy. If it was, we’d all be quitting our jobs and earning thousands a week from putting the odd tweet out or Facebook post right? BUT it’s not that easy, however, it’s still possible… with work. It takes a special kind of resilience to grow a business and make social media work for you.scheduling on social media

Do I schedule on social media?

Damn straight I do! Especially for the corset page, I have 8-10 posts go out a day and most of those are scheduled posts. Scheduling on social media means I get to reach my audience when I’m sleeping, whilst I’m cooking or whilst I’m watching a film with my 2 children. Sounds great doesn’t it? You can too.

I admit, I don’t schedule too much for this business, because mostly I do post on my social media platforms daily, just to show people it can be done. However, I make most of my connections through networking online and sometimes in person.

I’ve digressed. Let’s get back to scheduling on social media. The children and I go away for a week on Friday and I want to spend the least amount of time online as I can whilst there. So I am currently scheduling on social media like my life depends on it. Can you imagine? 8 posts a day on the corset page, maybe once a day on my social success page (as well as live posting) and then 2-3 a day in the corset group. It’s nuts!! Oh and let’s not forget my clients!! Not to mention the live posting too. That’s dedication for you!

It’s basically CRAZY for me before I go on holiday, but it’s so worth it once I’m away, because it’s all working for itself. Not to mention that I’m even more ready for my holiday by then!

You scheduling on social media

Now it’s your turn. Yep – I’m not letting you get away with it. Even if it’s just one post a day, it’s more than you’re doing now if you never schedule any of your social media. Go ahead, go and schedule 1-2 posts a day for the next few days and see how you get on. Oh…. and don’t just schedule sales posts!! You know how much I hate that. BUILD relationships people. Go Go Go.

Monday Morning Motivation

Monday Morning Motivation

My Monday motivation is brought to you directly from my sofa today. I’m going to keep this short and sweet as I only have 10 minutes and then have to make the children their breakfast.

Monday morning – you either love it or you hate it. Personally, I love it. Now don’t get it twisted, I’m not a morning kinda person, but I love the promise of a new week. 5 working days to really knuckle down and get shit done. A Monday morning is a fresh start. own the hell out of it.

What’s on my list this Monday morning

I’ve kept my list pretty simple today.

  • Write this blog post
  • Create a new contract for a client
  • Create and finish a sales page for a client
  • Send an email shot out to my corset business audience
  • Read some more of ‘Crushing It’
  • Try a new workout today

I know more things will get done than what’s on my list, because that’s how I roll. However, THESE are the tasks I definitely want completed today, so I will ensure I work through it. monday morning motivation

What’s on your list?

You can make your lists as simple or complicated as you like. That’s completely up to you. But if you’re trying to get organised and getting used to lists, try starting with just 3 things. This will help you start small and you’ll be less likely to fail at it.

Right, I’d better stop – breakfast won’t make itself and I have packed lunches to make too.

Monday Morning – OWN IT!!! Terrible sorry if there are typo’s in this post, I wanted to get it published and start as I mean to go on today – ON It!

Why Entrepreneurs Give Up

Why Do Entrepreneurs Give Up?

Entrepreneurs – A word so many use just because they set up their own business. I personally do not believe an entrepreneur is someone who owns a business, it’s someone who is making a difference and succeeding with their business on some level. Anyone can be a business owner, not everyone can be an entrepreneur. True entreprenuers are a special breed.

What reasons do entrepreneurs give up?

successful-women  There are many reasons why people decide to set up on their own. They have a dream and a vision of the life they want to lead and the people they want to help. However, being an entrepreneur is HARD WORK! Not everyone has it in them to stay the course and that’s when people start giving up. In my experience is they give up 6-12 months in. That’s so early in the game, but they don’t know that.

I have been reading Gary V’s recent book ‘Crushing It’ and I just finished up reading a chapter that was about people giving up on their entrepreneurial journey. Here are some the reasons he says he has found people give up (I bet some of you can relate to them too) The entrepreneurs in Gary’s book are super inspirational. Buy the book, you won’t regret it.

Excuses Excuses…

  • I don’t have the money
  • I don’t have the time
  • My family is holding me back
  • I have an idea for an app but I don’t know how to code
  • I have a full-time job
  • I’ve got kids (seriously, don’t we all)
  • My parents don’t get it (it’s true, my parents generation don’t, but that doesn’t stop some of us)
  • I don’t have the right equipement
  • Only a few people are reading what I have to say
  • I’m too old

Blah Blah Blah….. Excuses are excuses – end of discussion. I built my first business with 2 babies under 2, in a marriage that I was unhappy in and only his income coming in. I worked till midnight most nights and when the children napped. It was all a blaze of tiredness and mayhem. Somehow in the midst of all this, I still cleaned the house and cooked a meal every day. That is all a blur – I don’t know how I did it. I’m not saying you have to keep on top of it all, it was just something that was important to me and helped me feel in control.

Then I left the husband. I still worked all the hours, put the children in part time nursery and grew the hell out of my business! I didn’t use excuses that I was a single mum who got NO help from family. Basically I cracked on and didn’t let the world beat me down. SHIT GOT DONE! This picture below is when I was tired beyond belief, but I carried on.

Conclusion… entrepreneurs successful women

Here’s how I’m going to end this blog post. You will either give up OR you put the hours in and work your butt off. Ask for help when you need it, read all the books and don’t find excuses not to succeed.

Your WHY should be strong enough to keep you going. My why was that I wanted to be mum who would do the school runs, who could attend assemblies, sports days and all the other millions of school activities these schools put on on a regular basis. I wanted to be able to cook my children a proper meal every night and not rely on fast food regularly. THAT was important to me.

Don’t get me wrong, once a week we have pizza and sit down early to hang out and watch something together. Because spending time with them is important. My children are now 9 and 8 and it’s easier as a single mum now. They don’t need me constantly. I am still growing my business and have evolved into different areas now.

You can have this too.

Building Your Social Media Profiles For Beginners

How To Build Your Social Media Profiles

Your social media profiles are where people are watching you. They may land on your website first, but most commonly these days, people will go and check out your social media profiles. They’ll want to see what people are saying about you and what you are posting. So here’s a question for you: How do your social media profiles look? build your social media profiles

What You Can Do To Improve My Social Media Profiles

If you’re looking to improve or make changes to your social media profiles, here are a few tips to get you started.

  • Ensure you have the same colours for your branding across all your social media profiles.
  • Also ensure all your bios across your platforms have the same description.
  • Post DAILY!
  • Post not just daily, but post RELATIVE content daily.
  • Research your competitors and see what they’re doing. Don’t steal their work, but re-work it to make it fit in with your business and message.
  • Reply to peoples comments, make them feel valued.
  • Remember the 80/20 rule. 80% of your content should be NON salesy. It could be a survey/poll, a motivational/inspirational quote, a coffee/good morning message. Anything that Relates to your ideal client. The 20% should be product/service based content and links to blog posts. You can also include posts like ‘Do you prefer the black one or the red one’ type posts. This is a non direct way of selling. Try it, it really works. Oh… and try forget to have fun with it.

These tips are for those that don’t really know social media or those that simply want to try and be more consistent on their social media profiles and want to make more of an effort in growing and nurturing their social media.

Give your social media some TLC and eventually it will start paying you back. It takes time though, lots of love and care and I can’t stress enough – lots of CONSISTENCY. You’ve got this, keep at it.

Reading books relevant to your field will help your brain create new content too. Give that a try. I have endless books on my shelves that still need reading. I probably need to make me time for that if anything!!

Keeping It Human – Storytelling

keeping it human

Keeping It Human

Keeping it human in storytelling. Storytelling is the best and most effective way of marketing. I hear people say ‘marketing doesn’t work for me’ and I call bulls*it! It works for every business, you just have to find what works for you and your business.

Keeping it human in your marketing is what will make you stand out from your competitors.

Here are some Tips on Keeping it Human in your Marketing

Make Your Customer the Hero

Have you considered making your customer the hero for a change? When storytelling in business, it can’t be all about you. Sure, sometimes blow your own trumpet, but don’t make it ALL about you. By telling a story and making it about your customer and making them the hero, by extension shows how YOU helped them. How you helped in that process of their success.

Get it? Start talking about your customers, keeping it human. If you can make your customers look good, they’re a testament to how good your work is.

Talk About Your Journey

Talk about your journey through your business, the highs and the lows of it and how it helped grow you and your business. This way of keeping it human relates to your audience. Talk about the impacts, be emotive. Mention the mistakes AND the breakthroughs.

Failures are amazing learning experiences and can make for a good tale. Focus on what they taught you and how it made you and your business Better in the long run.

Next week I will be giving 3 more content tips that you can use on your social media, on your email list AND your blog. See how these 2 big tips work for you and let your audience get to know you by keeping it human. They will relate to you more this way and start seeing you as a human, rather than just a business.

~ Sonya

 

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Give These Things Up To Be Happy

Give These Things Up To Be Happy

To be happy I strongly believe you need a healthy approach to stress, anxiety and a general good mindset. Mindset is how you approach the crap that life throws at you sometimes. Giving up the things below will start you on a journey to more happiness. ‘To be Happy’ is a wonderful thing. to be happy

  1. You Don’t Always Have To Right – argh enough already! You don’t always need the last word and you aren’t always right. End of discussion!
  2. Stop Blaming Others – It’s easy to blame others isn’t it. Well just stop – take the blame when you’re wrong.
  3. Are You a Control Freak? Yep – STOP! Let life lead the way sometimes and stop trying to control what others are doing. It’s THEIR life.
  4. To be happy – give up the Negative Self Talk. You are worthy and you deserve to be happy.
  5. Give up Complaining – My god you’re probably boring people half to death with constantly moaning. Trust me, I have walked away from people that could have been great friends, but their constant whining made me take some huge steps back.
  6. Do you Criticise? STOP! You have no right to criticise just because people choose to do things differently from you. What makes you think you’re so perfect anyway?
  7. Stop Trying to Impress – Life isn’t a competition, true friends don’t care that you have the biggest house, the latest Mercedes or earn £10K a month. Be humble with what you have and enjoy life around you. Money does not buy happiness, let me tell you that from experience.

To Be Happy…

To be happy is to smile, enjoy your home, your friends, your family. Complaining, criticising, showing off? None of these things make us OR others happy – so how about just stopping? You can completely change your life around by changing your mindset. Try it.

This is a different kind of blog post for me, but one I felt compelled to write after some experiences I have been through over the last few years. Money and material things do not make a person happy and do not make other people happy. True happiness comes from within.

~ Sonya – Social Success

Niching Down in Business

niching down

Niching Down

Niching down in business, ever hear that? I bet you have many a time. Do I think niching down is important? To a point, but in my humble opinion, not essential. I’m great at helping people sell, but I also love helping other markets and I am good at it. So why should I niche down when I am good and making money from it?

Are you niching down?

How are you niching down in your business? The thing is, you have to niche down a little, at least pick 2-3 industries that you love working with and make sure when you put copy out on social media, that you’re thinking of those niches. As you write your copy for Facebook, Blog Posts and Emails, keep these industries in mind.

My Industries?

I definitely focus on helping people sell things. I have a Corset Fb Page with 173K fans and have made many £100,000’s from it. Seeing as that success came from FB and blogging, that’s how I have chosen to help people. Do you know I was making £1000 a month just from blogging once a week? True Story!

Blogging effectively is not only good for SEO purposes, it’s also great for letting your audience know that You know what you’re talking about. Need help blogging? Let’s talk and discuss getting your message out there to the world loudly and clearly. Let’s do better than your competitors. Contact Me Here.

Listen, if I can do it, so can you. I did this as a single mum with 2 children a year apart. I get no support and have to pay for childcare. It sucked, but it worked out from sheer determination (and spending money on a coach) Now I feel I am able to help other businesses grow through my success.

Keep me in mind if you need any blogging help or help to grow your social media.

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