Market Your Business Without Being Annoying
Market your business without being that annoying person who is trying to sell to you every minute of the day. We all know a few of those people right? Being a great marketer is a life skill every business needs and without it, you’re going to sink and you’ll sink fast.
I just attended an event last week and i was there to network. Maybe pick up new clients if i could. However, all I did was introduce myself, let people know what i did and left it at that. Those that gave me business cards then got a follow up call from me, to then further discuss what we talked about at the networking event.
Because it really isn’t just about selling, it’s about building a network and building those all important relationships.
Let’s talk about how to market your business without selling to people all day long.
You know how you wouldn’t walk into a room and immediately start telling people to buy your product or service? It’s basically the same across your social media platforms.
So here is what i do when i network or attend events.
- I come ready with my business cards, but don’t shove them in peoples faces.
- I know what i am talking about, i have a one liner that quickly and precisely lets people know what i do and i do this confidently. Something along the lines of “Hi my name is Sonya, i help businesses with their social media and marketing needs”
- As the conversation goes on, i let them know how passionate i am about social media and drop the odd tip.
- I don’t just talk about myself, i also ask people questions, ask them what they do, do they use social media etc.
How To Network Online Successfully.
Promoting your business online is much the same. You don’t talk about yourself all day long, you encourage and inspire and use the 80/20 rule. What’s the 80/20? You sell or promote yourself only 20% of the time, the rest is giving helpful tips, showing people results, posting a few blog links to help people in a specific area.
There is a ton of content you can use for the 80%, you just have to create it or hire a VA to create it. I see all too often on Twitter that all businesses are doing are retweeting other peoples content and actually have none of their own. That won’t build relationships or credibility. You’re basically flogging a dead horse and should probably go and get a full time job.
So here is what you need to go and do:
Create a bunch of new content for your social media platforms. Write some new blog posts (don’t make them all about you) and follow the 80/20 rule. Market your business this way and watch is change. I wonder if you’ll see different results within a couple of weeks of following this? Let me know.