Market Your Business Without Being Annoying

Market Your Business Without Being Annoying

Market your business without being that annoying person who is trying to sell to you every minute of the day. We all know a few of those people right? Being a great marketer is a life skill every business needs and without it, you’re going to sink and you’ll sink fast.

market your business

Market Your Business Without Being That Annoying Person

I just attended an event last week and i was there to network. Maybe pick up new clients if i could. However, all I did was introduce myself, let people know what i did and left it at that. Those that gave me business cards then got a follow up call from me, to then further discuss what we talked about at the networking event.

Because it really isn’t just about selling, it’s about building a network and building those all important relationships.

Let’s talk about how to market your business without selling to people all day long.

You know how you wouldn’t walk into a room and immediately start telling people to buy your product or service? It’s basically the same across your social media platforms.

So here is what i do when i network or attend events.

  • I come ready with my business cards, but don’t shove them in peoples faces.
  • I know what i am talking about, i have a one liner that quickly and precisely lets people know what i do and i do this confidently. Something along the lines of “Hi my name is Sonya, i help businesses with their social media and marketing needs”
  • As the conversation goes on, i let them know how passionate i am about social media and drop the odd tip.
  • I don’t just talk about myself, i also ask people questions, ask them what they do, do they use social media etc.
How To Network Online Successfully.

Promoting your business online is much the same. You don’t talk about yourself all day long, you encourage and inspire and use the 80/20 rule. What’s the 80/20? You sell or promote yourself only 20% of the time, the rest is giving helpful tips, showing people results, posting a few blog links to help people in a specific area.

There is a ton of content you can use for the 80%, you just have to create it or hire a VA to create it. I see all too often on Twitter that all businesses are doing are retweeting other peoples content and actually have none of their own. That won’t build relationships or credibility. You’re basically flogging a dead horse and should probably go and get a full time job.

So here is what you need to go and do:

Create a bunch of new content for your social media platforms. Write some new blog posts (don’t make them all about you) and follow the 80/20 rule. Market your business this way and watch is change. I wonder if you’ll see different results within a couple of weeks of following this? Let me know.

Content Marketing Distributing Tips You Can Take On Straight Away

content marketing

                                                      Content Marketing Tips

Content Marketing Distribution Tips You Can Can Start Implementing Straight Away

Content marketing is a key point of any business in this day and age. Just about any business knows that and if you don’t, you need to get up to speed and quickly.

Let me give you a little example about content distribution. Last week I talked about blogging regularly. So you’ve spent the last week perfecting your latest blog post, finally post it and then what? How do you distribute it after that?

Content Marketing ~ How best to distribute your content.

Personally for my business, i have found that posting my blog posts on Twitter has really helped generate more traffic. At social success with Sonya, we don’t just post the new blogs, we post the old ones too, because they are blog posts of value to my audience. I do post them on Facebook too, but i find they get more interaction on Twitter. How do you distribute your blog posts?

A big mistake that businesses make, is spending 99% of their time crafting their content, and 1% of their time focused on content distribution. It’s not just about writing great content and creating pretty graphics, it’s about getting it out there for people to see too.

Another key point in content marketing and how to distribute it: NEVER rely on just one stream of distribution. Use various social media platforms effectively, use your email list and any other way you can think of. Consistent content marketing is absolutely essential in small and large businesses. Don’t get slack, get creating and get your content out there.

Quick Content and Marketing Checklist:
  • Blog weekly and then deliver that blog post via social media platforms regularly and potentially through your email list too.
  • Always deliver the goods, if you say you’re going to do something, then do it.
  • Design great graphics for your posts, blog and non blog posts too.
  • Create different graphics to use on Twitter, even for the same blog post, it will catch more peoples attention.
  • Spend more time disturbing your content, not just creating it.

Guess what i am off to do right now? Go and create more graphics for my blog posts and schedule some on my Twitter profile.

Why blogging is absolutely essential for your business.

Not blogging? You're leaving money on the table.

                               Not blogging? You’re leaving money on the table.

Why blogging is absolutely essential for your business.

Blogging is no longer an option in business, every business should be doing it and here are some of the reasons why:

  • Blogging drives traffic to your website
  • It increases your SEO
  • It positions your brand as an industry leader
  • Blogging will also help develop better customer relationships

As i often tell clients, blogging should be an integral part of your business and marketing strategy. It’s like social media, it’s no longer optional for any business, small or large corporations. You need to be doing it.

Most businesses are on one or two social media platforms right? Don’t forget blogging will also give a business more valuable content to share with their audience too. If blog posts are useful and what an audience want to read, then those posts and will get click throughs to their website, which help both with SEO and credibility for any business.

Fresh content is always going to be essential with your social media platforms, so be sure to be posting regularly. Several times a day (at least) on your social media platform, with great graphics and the odd link to your website. Don’t over market, you need to post content that people want to engage with.

How Often Should I Be Blogging?

Firstly, I recommend at least once a week, which therefore lets google know your site is active and provides your audience with fresh content to read. If you can blog more often then that is fantastic, keep doing what you’re doing.

What Should I Write About?

Write about your products, how useful they are and any tips you can provide. Be a resource of knowledge for others. If you provide a service, then provide useful tips. You’ll find my blogs and posts on social media are more about giving tips and inspiring small businesses to keep going and not be afraid to ask for help. Furthermore don’t be the person who just sells, sells, sells. It’s boring and it’s not what people want to read.

Finally, if you’re not blogging, get a WordPress site opened and blog, blog, blog. Have fun and furthermore, enjoy it and don’t forget, provide great content every single time.

Need help with blogging or a little training? Let’s Connect Here.

 

Preparing For Outsourcing

outsourcing

 Preparing for Outsourcing

Preparing For Outsourcing

Are you preparing for outsourcing but not sure which steps to take first? Over loaded with work? Not enough hours in the day? Then i am guessing you have been thinking about outsourcing but may not be sure where to start? Let me just say that is completely normal.

Here is what i need you to do: Go and grab a piece of paper and maybe a coffee or tea to keep you company. Then let’s go through a few steps to help you decide which part of your business you’d like to outsource.

Outsourcing Steps – Let’s Write A List (I do love a good list)

  1. Firstly, outsourcing is an exciting time, it means you’re serious and ready to take that next step. So let’s get everything on paper that takes up a bunch of your time. Is it content creation? Scheduling on your social media platforms? Let’s write down all the points that take up several hours of your day/week and that maybe you don’t particularly enjoy.
  2. Now let’s prioritise that list into what you like doing, to what you like doing the least. Beside each item, put how many hours a week you spend doing that project/task.
  3. Now let’s decide if these tasks are something Only you can do or can somebody else jump in and help? For instance, content creation can easily be outsourced, as well as blogging, scheduling and interacting with people over on your social media platforms. Then there may be things like replying to emails that maybe you’d like to do only because you have a specialised niche.
  4. Lastly but not least and an important part, let’s think about what you can afford to pay monthly to outsource. Outsourcing isn’t always cheap (not if you want it done properly anyway) Sometimes you need to build up or save to start outsourcing but once you see how many hours a week you are saving, therefore enabling you to expand your business and also spend time with your family, you will see that outsourcing was worth every penny and you’ll find yourself outsourcing more.
What else can a good VA do?

Most virtual assistants are happy to cater and work out a specific package just for you and your business, dependant on your budget. So don’t be afraid to ask. But also do remember that a good VA won’t do anything for free (or close to free) they value their time and expertise and they have families to feed too.

Welcome to the world of out sourcing, where your journey is about to step up to a new level.

 

Using Instagram For Business

Using Instagram For Business

Are you using Instagram for business? Not sure what you’re doing on there or how to use it? Instagram is a little different from posting on Facebook and Twitter. Read on to find out how to use Instagram for business effectively.

Tips On Using Instagram For Business 

Instagram sure is different than posting on Facebook or Twitter. On Facebook you need to be consistent and posting at least 6-8 times a day to ensure your fans are seeing your posts. On twitter you should be posting at least 12+ times a day and then some, to get seen. It’s a massively fast moving platform over there.

Instagram only needs maybe 2 posts a day at the most, otherwise you’ll bombard peoples new feeds on there and they’ll get fed up.

Instagram for business

Get Creative On Social Media

Your Instagram Bio

First of all your Instagram bio needs to look appealing and let people know what it is you actually do. You don’t get many characters in which do so, so be clever. Here is my IG account if you’d like to take a look at how i have done it – GO HERE.

Hashtags and How Often To Post on Instagram.

Don’t forget the hashtags. Instagram is all about the hashtags and using them correctly. Use the hashtags at the end of your message rather than not within your message. It doesn’t make for easy reading if you hashtag stack within your message.

Do not just post sale posts, this is the rule for Facebook and Twitter too, people just don’t want to see it. Post valuable content and nice meme’s. What goes down even better is if you create your own posts, so that it makes it more authentic and professional. It is all abut building relationships with your audience.

Ensure the images are the correct size for Instagram, you don’t want text running off the page, it doesn’t look good. The same goes for your other social media platforms.

Be consistent. Don’t post and then disappear for days, you will soon be forgotten and people will move on. You need to get serious about how much you are posting and engaging with your audience, it should be several times a day, no excuses!

If time management is an issue for you or your business, read my blog post on Time Management Here and get your schedule in order.

These are all basic tips that will help any business grow on social media. If you need help setting up your Instagram account, then contact me for a quote to get your Instagram Bio looking great. It will include a kick butt bio too.

Most of all, have fun on there, have fun on all your business platforms. Now go and create some relationships and let’s make some money. At Social Success with Sonya, it’s all about both fun and success. YES BOTH!

What NOT To Do On Twitter

What NOT To Do On Twitter and How To Best Avoid Wasting Valuable Time

twitter and what not to do

   Mistakes People Make Using Twitter All The Time

I hoped you’d click through and see this and here you are. Twitter is an important part of my business and it has brought great exposure and clients my way. It isn’t for everyone though. How do i know? Once upon a time i ran a retail business and it didn’t work so well, despite having a 1000’s of followers. Facebook worked the best for that business. But Twitter has done an amazing job for me in helping other businesses and there is a reason for that.

So, what NOT to do on Twitter

STOP making your newsfeed all about you. It’s just boring and not what people want to read/see. Also stop trying to ‘sell’ to people all day long. Booooring! People want value, not pushy sales people.

What you want to be doing is sharing motivational quotes, valuable tips that relate to your niche. So if you’re in the coffee business, you might share a meme that say’s ‘Coffee makes you do silly things faster’ You want to make people smile, you want to evoke an emotion, so that they share that post, retweet it or comment. This goes for Facebook too.

Another tip, don’t open a twitter account and then follow everyone you see. Surely if you are a business you want to target people who might be interested at some point or another in what you sell? Are you getting my drift now? You need to have a strategy, not play the guessing the game. One way of doing that is by using the advanced search feature within Twitter.

I have come to love Twitter. Yes it is a noisy place, however once you know what you’re doing, you’ll find yourself building wonderful relationships.

Have fun using using this powerful social media platform, but do use it effectively. To speak to me about your social media, Contact Me Here today.

Why Is Quality Content So Important? Use These Tools To Help You.

Why Is Quality Content So Important?

quality content

Create quality content people want to see

In a world where we are overloaded with content, it’s massively important in business to have quality content. Every business is battling in an over crowded market place. You need to provide value in your content that people want to see. Therefore it also needs to stand out and your graphics need to be On It!

Quality content needs to weave through your social media, your blog posts and your newsletters, or you will bore others.. Pretty sure that’s not what you want right? Hence why your content needs to stand out.

How Do I Create Great Quality Content?

You may not be tech savvy, but using adobe spark or canva or great tools to create awesome graphics. You don’t need to be very tech savvy in order to use these graphic design tools.

Whether your post on social media is a question, a quote or asking for feedback, you need to stand out from all the noise. Therefore if it’s a blog post you’re writing, then your blog post needs to be laid out in such a way that it is easy to read and as a result people don’t get lost in a jumble of words.

Here are useful some tips:

Useful: Why is the blog post valuable?
Ultra-specific: What can I expect to learn from this blog post?
Unique: Why makes this blog post compelling and unique?
Urgent: Why should I read this NOW?

Questions to ask yourself:

Always ask yourself, Will this graphic stand out on Twitter or Facebook? Is it eye catching? Think about it and have a play with the tools suggested and see what you can come up with.

Finally if content creation truly is not something you like spending your time doing, then please contact me and i will create your content for you.

Have a great day.

Time Management in Business

Time Management in Business

Time management is so important in everything you do, not just in business. Do you need to manage your time better and be more productive? Time management is crucial when running a business. It is something that will run away from you and you’ll struggle to play catch up. Trust me, i know this all too well. As i sit and write this, i have both kids in holiday club and i made a list of everything i needed to get done today. During the summer with both kids at home, running a business is far from easy. Also with clubs being so expensive, they only go in once a week at most. I often lag behind and struggle to complete tasks.

How i managed my time today:

time management business

How does your time management look?

Here is what my lists usually look like. And they don’t consist of me checking my email every 10 minutes and sitting on Facebook all day (sorry to say)

  • Design 10 graphics for a clients twitter account
  • Check email (once)
  • Write blog for client
  • Write my own blog (this one)
  • Schedule clients Facebook posts for the next 3 days
  • Create graphics for my business
  • Schedule my one posts for the next 3 days (yet to be done)

You get the picture right? I enjoy ticking off my tasks and seeing them completed. I’m old fashioned and like a paper and pen diary. I put everything in there that needs to get done and it pretty much always gets done when i schedule my time.

Time Management and Blocking Time Slots

This is another thing i do, i block time for each client and my business. So today i worked on one clients graphics and scheduled for their Facebook page, i wrote this blog and one other, i am yet to check emails and i have dealt with a bunch of queries for a client. I time blocked all this and i have got a ton of stuff done. The kids are back at school after being off for 7 weeks over summer, so i finally have a lot more hours in my week, so time management is far easier.

If time management is a struggle for you or you are so busy that you are now in a position to out source, let me see if i can help. You’ll find many of the services i offer Here.

Content Marketing and Being Consistent.

Content Marketing and Being Consistent.

Content marketing is one thing in business you need to get good at if you want to succeed and make money. What is content? Content is what you’re putting out there for prospective clients to see daily and you want to make sure it’s good content.

Great Marketing is Key! If you’re not being consistent, not only will you not be creating relationships or making money, your audience will literally forget about you. It’s true. Let’s face it, everyone is doing the job i do right? I know 20+ people doing what i do and there are 1000’s more, so i need to make sure i am in my audiences newsfeed daily. I want them to come to me when they need help, not my colleagues.

content marketing

Is your content marketing up to scratch?

So how does my content marketing look?

I schedule at least 8-10 posts per day on Facebook and at least 12 on Twitter, but i ensure to post on Twitter throughout the day too. With twitter moving at such a high speed you have to be showing up regularly. I also engage with my followers several times a day. My graphics are the correct size for either Facebook and Twitter so that they can easily be seen by my audience.

The same goes for my Instagram graphics. They are the correct size for Instagram, the text does Not run off the page. It’s a pet hate of mine. The way i see it, if you’re not good at creating graphics, then let someone else do it for you. OR get good at it. It doesn’t look professional when your images are all over the place and unreadable. Not to mention if they are all the wrong size too.

Content marketing isn’t just about marketing your products or your services, you need to engage with your audience. Ask them how they are today, tell them good morning and good night. Maybe ask them how they take their coffee? It’s about creating relationships first, if you only remember two things about this blog post. It’s about creating relationships and being consistent.

What Can You Do?

Don’t just throw content out there for the sake of it, take time to create content, study your audience and if you have no idea what you’re doing, then please let me help. My content packages are popular. See them Here and see which one fits your business needs.