It’s no secret that social media is an important part of today’s marketing strategy. With the billions of people who are on Facebook, Twitter, and other networks every day, it can be hard to stand out. But don’t worry! There are many ways you can maximize your social media shares. In this blog post, we will explore five techniques that will help you get more eyes on your content and generate more awareness for your brand.
Use relevant social media hashtags. If you’re sharing a blog post that is about car insurance, use the hashtag #carinsurance so other people who are interested in this topic can find your article.
Respond to all of your comments and mentions on social media networks! As part of our customer service initiative, we respond to every single mention or tweet directed at us. This lets our followers know that we care about their feedback and it helps them feel more connected with us as a brand. For example, if someone tweets “I’m really loving my @jiffyclub subscription” then don’t be afraid to reply back “@username glad you like it!” You might even end up making some new friends! It’s important to give your followers attention and open the lines of communication.
Be consistent with your posts on social media networks! Don’t post three times a day one week, then none the next. People like to know what they can expect from you so consistency is key here. A good rule of thumb is to consider posting at least once or twice per day but it really depends on how often new content gets added to your website, blog, etc. If there are no new articles being published regularly then maybe go ahead and publish every other day instead? Just experiment until you find something that works for you!
Use images in tweets whenever possible! Tweets with an image get 150% more retweets than those without so make sure to put an image in your tweets whenever possible!
Use the “related content” section on your blog to generate awareness for other posts you’ve written. Every time a new article gets published, make sure that it is linked back from another relevant post so people who enjoyed this one will check out these as well. This helps guide users through your site and can help them discover more valuable content they might find interesting!